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“For the industry to not just grow organically but rapidly,” writes ArcTouch cofounder Adam Fingerman, “tech giants and homebuilders alike must step up and design home automation to benefit communities as a whole. … When an industry does rally around a big idea to benefit society, change can happen quickly.”
“Our whole approach is to turn our customers into heroes,” ArcTouch’s Eric Shapiro tells Crain’s. “If we can make our customers, the ones who hired us, into heroes, then they look good to their co-workers, to their boss and then they recommend us to others to do projects for them.”
“The market for AR software is enormous because of the millions of phones we carry in our pockets and purses,” ArcTouch’s Adam Fingerman writes. “It’s a ready-made business case for brands that want to build new types of experiences for their customers.”