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“Marketers will have to spend more time on reputation management to ensure that what Google finds is generally good,” ArcTouch’s Adam Fingerman tells MarketingLand. “Hopefully, that will translate into being one of the top results, since a voice-based agent is likely to return only a few.” He also suggested brands may need to provide more structured data — possibly in a specific industry-based taxonomy — that makes attributes more transparent so Google Home can do apples-to-apples comparisons about, say, hotel rooms.
ArcTouch designed and developed a “smart” shower door for Marriott hotels that allows guests to capture and save their ideas in the fogged over glass — be it a doodle, math equation or the first line of the next great American novel.
ArcTouch CEO Eric N. Shapiro shares 4 ways that being your own customer can help your business succeed.