Leadership

Eric Shapiro has a proven track record of entrepreneurial success, with his first computer program written in 1978 and his first software company making a profit before he could vote. After working as a product manager and evangelist at Apple, he founded Zero G software, which Rovi purchased. Imagination Technologies claimed his next company, and then he founded ArcTouch with Adam Fingerman in 2008.

Eric knows a well-designed and implemented app is magic. An app transforms a device into a special-purpose instrument for just about anything — from predicting the weather to reuniting relatives. This unbounded potential inspires Eric’s enthusiasm for each client project.

As Chief Experience Officer, Adam Fingerman is responsible for both the products we build for our clients and the experience they have working with ArcTouch.

He introduced the philosophy of the Lovable Product to ArcTouch, which emphasizes the importance of creating apps that are both useful and delightful. Adam’s dedication to this approach has helped ArcTouch maintain its industry-leading position.

Before founding ArcTouch with Eric Shapiro in 2008, Adam worked in product management at Apple, Lucent, and Roxio. His experience creating lovable products spans over 30 years, and his vision has guided hundreds of apps to market.

As the CTO, Paulo’s primary goal is to deliver the highest quality projects efficiently, each meeting ArcTouch’s high standards for technical excellence. He prioritizes fostering a great workplace where his team members enjoy what they do and feel constantly challenged.

A native of Brazil with an Information Systems degree, Paulo’s history with ArcTouch goes all the way back to the beginning. He’d previously worked with Eric and Adam, and they consider starting ArcTouch with Paulo one of the company’s first big wins.

As head of legal and financial strategy, Devin aims to support the entire ArcTouch team with maximum efficiency to stay focused on creating amazing apps and digital products. Using our product team’s philosophy of building lovable experiences, Devin believes creativity is as important in drafting better contracts as crafting better code or designing a better user interface.

Before ArcTouch, Devin worked as a “Big 8” public accountant, litigator, financial analyst, CFO, and corporate attorney for companies ranging from privately held VC firms to Fortune 500 insurers.

As the COO, Shadow collaborates with ArcTouch executive leadership on strategy – and then helps the organization understand and execute it without friction.

Shadow scales the business and regularly enjoys increasing employee, company, and client satisfaction while driving our vision forward. He builds strong bonds across operational teams to ensure our organization operates efficiently while developing strong staff relationships.

With over 20 years of experience in a wide range of technology roles, Shadow is a strategic and practical executive with experience managing and developing companies at scale.

Rodrigo leads ArcTouch Brazil — from fostering the culture that makes it a Great Place to Work to empowering our people to imagine, create, and consistently deliver great products that impact millions of lives.

Rodrigo is an accomplished leader with a proven ability to bridge the gap between technology, client needs, and business objectives. He has a Computer Science degree and an MBA in Project Management. For over 12 years, he has helped global companies build strong teams that deliver results.

As the VP of Administration, Cássia ensures everything runs smoothly for our employees – so they can focus on building lovable apps for our clients.

Over the past 5 years, Cassia helped the company triple in size while preserving our culture and community. She and her team led the build-out of our amazing new office, organized regular company events, and ensured seamless facility operations.

Cassia has degrees in Administration and Human Resources Management.

As the VP of People Operations, Viviane ensures ArcTouch is a lovable workplace. She and her team help recruit and retain the most talented people in their field and build an environment that fosters personal and professional growth.

Vivi has a Psychology degree and a postgraduate degree in Business Management. She started at ArcTouch as a People Operations Specialist and transformed the People Operations area into a business partner for the whole organization.

Rafael is responsible for ensuring that every employee at ArcTouch has the technical resources to perform at their very best. He constantly looks for ways to make the ArcTouch environment more productive, reliable, and secure.

He also leads our DevOps engineering team, supporting client projects with the best tools and techniques. From A to Z, Rafa and his team keep the lights on and the wheels spinning fast.

Rafa has a degree in Information Systems with a specialty in Information Security, a wide range of certifications, and over 20 years of professional experience.

As the VP & Director of Finance, Pablo’s primary goal is to efficiently deliver the highest quality projections for forecasting and budgeting of ArcTouch, ensuring all transactions are recorded promptly and securely.

He fosters a great work environment and creates connections with the broader finance team to ensure they enjoy what they do and feel constantly challenged.

Pablo is a native of Argentina and has International Accounting & Bachelor in Administration degrees from Universidad de Buenos Aires and Universidade Federal de Rio de Janeiro. He previously worked for other international Media, Entertainment, and Advertising companies.

As the VP of Client Services, James ensures each client engagement is serviced at the highest level. He listens intently to each client’s requirements to help deliver the customized experiences they need and expect. He promotes a customer-focused mindset across the account management team and the entire organization to ensure client success.

James has a Business Administration degree in Marketing and over 30 years of experience in software, consumer electronics, and digital entertainment. He is thrilled with the long-lasting client relationships he has built over his career and looks forward to building more.

As the Director of Technology, Pedro passionately advocates technology and its ability to solve real-world problems. His primary goal is identifying and meeting clients’ needs through a lovable digital experience. While working with his teams, Pedro fosters a culture of knowledge sharing and best practices.

Pedro is originally from Brazil and holds a Computer Science degree from the Federal University of Santa Catarina. He has over 11 years of experience with digital products and throughout his career, Pedro has successfully delivered many apps and platforms. He currently lives in San Francisco, CA.

As the Director of Design, Jayne is an evangelist for all things design at ArcTouch. Her main goal is to ensure we create delightful, high-quality, and user-centered products. She loves helping clients imagine the future and turn their ideas into reality.

Jayne has over 15 years of design experience, and degrees in Visual Communication Design, Media Design as well as Urban and Regional Planning from the University of Washington, ArtCenter College of Design, and University of California Los Angeles. Originally from St. Louis, MO she now lives in sunny Los Angeles, CA.

As Head of Engineering, David aims to identify technology efficiencies to help synthesize harmony across engineering teams, facilitating tactical orchestration and natural balance between people and project’s needs.

David fosters outstanding teams and efficient management culture. His focus is on creating and keeping a great work environment where his teams are heard and cared for.

He has over 10 years of technology leadership experience, managing and guiding multi-disciplinary teams, no matter how big the challenge is.

As the Head of Agency Partnerships, Fernando fosters strong relationships with other AKQA studios and across WPP. With a keen understanding of our partners’ strategic objectives, Fernando collaborates closely to drive value, growth, and shared opportunities.

With a background in Design and an MBA in Project Management, Fernando brings over 10 years of experience assisting companies in developing digital products. His expertise and insights contribute to the achievement of organizational goals and the establishment of mutually beneficial collaborations.