UX & UI Design
UX/UI design is more than just pretty screens
ArcTouch’s world-class product designers create digital experiences that combine utility and delight. Our mission is to create lovable digital products that deepen users’ connections to your business or brand.
There’s a sense that UI design is about creating beautiful screens. That helps, but the most important aspect of app design is UX. A pretty UI can’t solve problems as a thoughtful UX can. So, how do they come together?
Designing a great User Experience (UX)
We start by understanding your business goals and the user’s needs and then find the intersection between them. This becomes the project’s reference — serving to align every member of our team on a path to success.
Designing a beautiful and effective User Interface (UI)
Once the UX foundation is created, we dive into UI design. The emphasis during this phase maps back to the specific user problems and your project’s business KPIs. Screens must be visually appealing, but, more importantly, the key elements on those screens should drive people to the intended goal.
User testing through rapid prototyping
Is our design solving a user problem? The best way to find out is to do user testing and get validation before we get too far into development. Graphical prototypes help us rapidly identify high-level UX problems and gain actionable feedback on detailed UI features.
Our services and expertise
Product strategy
Feature ideation
Innovation spikes
Competitive analysis
Roadmap prioritization
Design workshops
Product strategy
Feature ideation
Innovation spikes
Competitive analysis
Roadmap prioritization
UX design
Design audits
Persona identification
User journeys
Storyboards
Schema
User flows
Wireframes
UI design
Design audits
Moodboards
Visual Concepts
Animation
Rapid prototyping
Production design
Asset preparation
Design QA
Design optimization
Design systems
A/B testing
User testing
KPI analysis
Design tools
Figma
Sketch
Adobe XD
Adobe Creative Cloud
Cinema 4D
Lottie
InVision
Framer
Protopie
Validately
Flexible options for working together
We can provide a complete project team and lead your idea from concept through launch.
One or more of our experts can join an existing project team to augment your capabilities.
“From strategy to execution to ongoing support, ArcTouch continues to be a tremendous partner in our digital transformation.”
Tom Rowe, McCormick Digital Marketing Operations Manager
Want to design more lovable products?
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Let's build something lovable. Together.
We help companies of all sizes build lovable apps, websites, and connected experiences.