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From Great Idea to Successful App

How to create lovable apps that delight users, deliver measurable value, and bolster your business

What you'll learn

In the second edition of this popular ebook, you’ll learn the step-by-step process for transforming an idea into a lovable app for your users — one that provides the perfect blend of utility and delight — and drives real value for your business.

In addition to covering apps, we explain how to create successful chatbots for messaging platforms like Facebook Messenger and Slack, and compelling experiences for emerging voice platforms like Amazon Alexa and Google Assistant.

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  • Phase 1 - Strategy

    Find the intersection between the user problem you’re solving and the business opportunity. Then, define your app’s primary feature set.

  • Phase 2 - Design

    Design is much more than pretty screens. Learn the steps required to build a great user experience and a lovable product.

  • Phase 3 - Engineering

    Engineering is more than just writing code. It’s finding innovative ways to drive value, along with testing for quality at every step of every sprint.

  • Phase 4 - Growth

    The day your app launches in the app store isn’t the end, but the beginning. Learn how to optimize your app and grow your user base.