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An app that provides a virtual test drive with some real excitement
ArcTouch and AKQA helped Audi create an app for the A6 sedan.
The Audi A6 Experience for iPad offers an interactive, customizable tour of the A6, illustrating the model’s impressive features through a virtual experience like no other.
It puts customers in the driver’s seat, demonstrates the A6’s superiority, and makes it easy to find a nearby dealer and schedule a test drive.
With key animation and transitions, the app delivers a luxury-class app user experience.
The device accelerometer and iOS technologies provide a simulation of the all-wheel drive capabilities of the A6.
A custom parallax programmatically displays smooth, reactive animations as customers see highlights of the A6.
View model specifications, images, and videos
Build your dream A6 with a product configurator
Try a simulated test drive of the all-wheel steering
Complex parallax views triggered by scrolling
Native App
iPad app developed in Objective-C
Device Sensors
Steering simulation uses accelerometer
Location-aware
Dealer locator feature uses current location
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