McCormick

An app to discover new flavors and find inspiration in the kitchen.

Three people cooking together in a kitchen, with one person standing nearby holding a plate—a perfect scene for a culinary case study using the McCormick app by ArcTouch.
Three people cooking together in a kitchen, with one person standing nearby holding a plate—a perfect scene for a culinary case study using the McCormick app by ArcTouch.
Three people cooking together in a kitchen, with one person standing nearby holding a plate—a perfect scene for a culinary case study using the McCormick app by ArcTouch.
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Emerging Experiences

Summary

McCormick, a leader in the food industry, teamed up with ArcTouch to help customers discover new flavors and find meal inspiration in the kitchen.

ArcTouch designed and developed the Flavor Maker app for the flavor-obsessed to explore spices, plan meals, and try new recipes.

This iOS and Android app includes step-by-step recipes, videos, and shopping lists to make cooking with friends and family easy.

Always know what’s in your pantry

Use your phone to scan your spices to track your digital spice rack. Buy more of your favorite spices right from the app.

Find new recipes and shop for ingredients

View thousands of recipes and videos to inspire your inner chef. Build your personalized shopping list and purchase directly from the app through integrations with Instacart and Amazon Fresh.

Go on a VR journey

Experience the stories where spices originate through 360 degree videos — featuring the people and places that make them special.

Get exclusive flavors

Taste exclusive flavors available directly from McCormick, via native app integrations with a custom Shopify store.

Highlights

Simple step-by-step recipes with videos

Personalized weekly meal planner and shopping lists

2021 Webby Award nominee

Loyalty program for product discounts and rewards

Shopify integration for direct-to-consmer (DTC) sales

Accessible design and development

4.8

app store rating

500,000+

downloads

17,000+

app store reviews

A family of five sits around a wooden dining table, laughing and eating a meal together in a bright kitchen, offering a perfect case study of joyful, everyday moments enhanced by the McCormick app.
“From strategy to execution to ongoing support, ArcTouch continues to be a tremendous partner in our digital transformation.”

Tom Rowe — Digital Marketing Operations Manager, McCormick

McCormick app screen displaying a shop interface with a banner reading "Instantly flavor up your food." Below the banner are categories for spice products with thumbnails and various options like herbs, spices, and special offers.Screenshot of the McCormick app features a section titled "Introducing New Flavor Seasonings" with a button for free shipping. The top section displays user points and offers. Navigation bar is visible at the bottom.A smartphone screen showing a recipe for Old Bay Barbecue Chicken with an image of cooked chicken on the McCormick app. The recipe includes star ratings, prep and cook time, calories per serving, and a 'Save Recipe' button.
A person holds a smartphone displaying the McCormick app while preparing a fresh salad in a kitchen setting.

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