McCormick
An app to discover new flavors and find inspiration in the kitchen.
Summary
McCormick, a leader in the food industry, teamed up with ArcTouch to help customers discover new flavors and find meal inspiration in the kitchen.
ArcTouch designed and developed the Flavor Maker app for the flavor-obsessed to explore spices, plan meals, and try new recipes.
This iOS and Android app includes step-by-step recipes, videos, and shopping lists to make cooking with friends and family easy.
Always know what’s in your pantry
Use your phone to scan your spices to track your digital spice rack. Buy more of your favorite spices right from the app.
Find new recipes and shop for ingredients
View thousands of recipes and videos to inspire your inner chef. Build your personalized shopping list and purchase directly from the app through integrations with Instacart and Amazon Fresh.
Go on a VR journey
Experience the stories where spices originate through 360 degree videos — featuring the people and places that make them special.
Get exclusive flavors
Taste exclusive flavors available directly from McCormick, via native app integrations with a custom Shopify store.
Highlights
Simple step-by-step recipes with videos
Personalized weekly meal planner and shopping lists
2021 Webby Award nominee
Loyalty program for product discounts and rewards
4.8
app store rating
500,000+
downloads
17,000+
app store reviews
“From strategy to execution to ongoing support, ArcTouch continues to be a tremendous partner in our digital transformation.”
Tom Rowe — Digital Marketing Operations Manager, McCormick
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Introducing Flavor Maker from McCormick: An app to inspire culinary greatness
5 min. read - September 25, 2019
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