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Renuzit: A complex website redesign with a tight deadline

ArcTouch helped Armaly Brands design and develop a fresh new website for their Renuzit air fresheners brand.

  • Real-time product locator

    PriceSpider integration to help consumers find Renuzit in stores.

  • Smart labels

    SmartLabel integration to provide ingredients and allergens information.

  • Multi-lingual support

    Localized in English and French to support customers in the United States and Canada..

"Not only did the ArcTouch team perfectly execute rebuilding the Renuzit site, they accomplished this deliverable in an extremely compressed timeframe."
— Matt Kirk, Armaly Brands Vice President of Marketing

Challenge

Armaly Brands, a global consumer goods company, came to ArcTouch after recently acquiring the Renuzit air freshener products. With a hard deadline of only two months, ArcTouch was asked to launch a new Renuzit site and e-commerce capabilities to support the brand's relaunch in the United States and Canada.

Solution

ArcTouch designed and developed the new Renuzit website within Armaly Brands’ existing website structure, which is powered by the Squarespace CMS. Because of the limited timeframe, migrating to a new headless CMS was not an option. So, ArcTouch’s web development team worked within Squarespace’s structure and extended the platform further to give the site additional sophistication and custom integrations.

The solution features:

  • Fresh new visuals: New brand elements and product images.
  • Real-time product locator: Pricespider integration allows consumers to instantly find purchase options through online and local retailers.
  • Detailed product information: Products include links to the popular consumer information website SmartLabel, offering more detailed product information — such as allergens and safety instructions — than is typically available on a traditional product label or website.
  • Customer support: A new contact page allows consumers to connect with Armaly's customer service team quickly.
  • Localized websites in English and French for the U.S. and Canadian markets.

We also added a Renuzit page within the Armaly Brands corporate site — and revamped the site's homepage to include Renuzit images and content.

Results

Our team collaborated in lockstep with our Armaly, and the new site was designed, developed, and launched in two months.

“Working and collaborating with the ArcTouch exceeded expectations,” said Matt Kirk, Armaly Brands’ VP of marketing. Not only did the team perfectly execute rebuilding the Renuzit site, they accomplished this deliverable in an extremely compressed timeframe. Acquisitions are complex — and trusting ArcTouch to handle that piece of the digital integration was the right choice.”