Orange logo for ArcTouch - an AKQA studio White logo for ArcTouch - an AKQA studio

A virtual journey

The Travelocity iPad app helps travelers quickly search and book their next flight or hotel, and features exclusive deals with the Travelocity price guarantee. Know what the hotel is going to be like before ever leaving home with gorgeous full color images and trusted reviews.

Screenshots of Travelocity app from ArcTouch

Find it. See it. Book it.

Cabin and row boats on an emerald green lake
Island destination on Travelocity app from ArcTouch


Travelocity was behind their competition. Orbitz and Expedia and Kayak all had iPad apps, but Travelocity only had an iPhone version that was poorly designed and had very negative reviews.
Travelocity wanted an app that featured beautiful images of hotel destinations and a forward-thinking user experience that leapt past their competition. And because they were behind, they wanted to do it fast with a new team that had a fresh perspective.

But they wanted to ensure that any new team could handle the engineering and testing requirements to integrate with their complex back-end integrations to their booking and payment systems.


Working in lock-step, ArcTouch and the internal team delivered all the product pages in days, not weeks. ArcTouch engineers worked side by side with Travelocity’s San Francisco-based app designers and its Dallas based back-end engineering team. This was a true multi-city cross functional team collaborative effort.


The result was tremendous – even getting the nod from CNN as one of the best travel apps for the iPad (with Travelocity’s competition not making the list).

The app was also developed in a way to enable continuous feedback from all stakeholders — important for the project to move forward at its fast pace. ArcTouch product managers provided regular demos to the client, either in person or via screenshare, so the team could see the designs come to life and make any course corrections in real-time, keeping the project on schedule and on budget.