From your app idea to MVP definition

All successful apps start with great ideas. But not all great ideas lead to successful apps. The path to success begins with a sound mobile app strategy. At ArcTouch, the mobile app strategy phase begins with our teams and clients preparing research about the marketplace and potential user base — and then culminates when all stakeholders gather together in a multi-day discovery session.

ArcTouch mobile app strategyDuring discovery, we will deconstruct your idea, marry it with user needs, then align it with your business goals. Key members of our team collaborate with your stakeholders during a series of exercises to analyze the opportunity from every angle. And once we get to the very core of the idea — the place where the user’s value proposition and your business needs intersect — we’ll define the initial version and your app’s minimum viable product (MVP). And if during discovery, we find the idea doesn’t solve key user problems or satisfy a business goal, then we’ll help you redirect and take a different approach, rather than waste your time and money.

Either way, at the end of our app strategy phase, all stakeholders are aligned on the project goals and the MVP. And only then does the project move into the app design phase.

Mobile app strategy: High level goals

Our mobile app strategy phase is based upon the following high-level goals:

  • Determine what to build, and for whom
  • Identify and reduce unknowns
  • Assess costs and timing
  • Optimize budget, schedule, and goals
  • Gain alignment from all stakeholders

Mobile app strategy: Discovery exercises

We’ll take you through the following exercises during your discovery workshop:

  • Business strategy and product review
  • Key Performance Indicators (KPI) definition
  • User personas, use-cases, and primary user journeys
  • Feature ideation, definition, and prioritization
  • Product positioning review
  • Technical and system review
  • Design review
  • Monetization review
  • Launch and post-launch review

Mobile app strategy: Deliverables

After we finish our mobile app strategy phase, you’ll have the following deliverables in hand:

  • MVP (“minimum viable product”) feature list
  • Recommended roadmap
  • Product positioning statement
  • User personas and user task flow diagrams
  • Technical architecture/system overview diagrams
  • Design phase (UX/UI) itemized estimate and schedule
  • Engineering phase (UX/UI) itemized estimate and schedule
  • Recommended next steps

Learn more about mobile app strategy with these resources:

What’s next?

After we finish our mobile app strategy phase, we immediately move into user experience design.

Learn about ArcTouch’s mobile app design process