Travelocity was behind their competition. Orbitz and Expedia and Kayak all had iPad apps, but Travelocity only had an iPhone version that was poorly designed and had very negative reviews.
Travelocity wanted an app that featured beautiful images of hotel destinations and a forward-thinking user experience that leapt past their competition. And because they were behind, they wanted to do it fast with a new team that had a fresh perspective.
But they wanted to ensure that any new team could handle the engineering and testing requirements to integrate with their complex back-end integrations to their booking and payment systems.