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High technology meets high style with Guess's cross-platform Xamarin apps

Some people think choosing cross-platform frameworks for app development comes at the sacrifice of user experience and stylish design. Those people probably haven't used GUESS's suite of apps. Using Xamarin as the foundation, efficiently ArcTouch built apps for three brands that are part of global lifestyle company GUESS's portfolio. And the company's mobile revenue has since seen a dramatic lift.

Screenshots from GUESS app by ArcTouch

“ArcTouch really pushed the boundaries of Xamarin.Forms to deliver an incredibly stylish user interface and an engaging native experience.”
— Greg Urquhart, Microsoft

Black and white image of woman in an unbuttoned GUESS denim jacket
GUESS app on iPhone showing favorite items

Challenge

The company’s existing GUESS Jeans iOS app had a one-star rating and reviews were filled with negative customer feedback. With Black Friday and Cyber Monday looming and the brand suffering from the app’s poor performance, GUESS needed all-new iOS app and its first Android app in time for the biggest sales weekend of the year.

Solution

ArcTouch, a Xamarin Premier Consulting Partner, recognized that to release high-quality versions of the app for iOS and Android under a tight timeline called for Xamarin.Forms. That initial app, built in Xamarin, established the foundation for two more apps — G by GUESS and GUESS Factory.

ROI

  • The GUESS Jeans app drove a 3x increase in mobile sales during the 2015 holiday season, compared with 2014.
  • Daily active users of the GUESS Jeans app doubled during the 2015 holiday season compared to the previous version of the app.
  • The GUESS Jeans iOS app — previously a 1-star rated app — surged to a 3-star average, with the newer versions achieving a rating close to 5
  • The new Android version of the GUESS Jeans app has achieved a 4.1 average rating.

Available for download