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What you’ll learn
Why have bots become the media darlings of the tech industry? In a word: reach. Messaging platforms have made it easy to reach millions of users — so easy that there are now a lot of bad bots that over-promise and under-deliver.
So, how do you build a good bot and not a bad one? It starts with an understanding. In this free ebook, learn how bots fit into the digital world and how brands and businesses can use them to connect with customers in new ways.