The Draft Network started in 2018 and quickly built a strong following of NFL and college football fans. They feature a mix of compelling articles, podcasts, and videos from leading football experts — focused mostly on top collegiate talent and the annual NFL Draft. The “Mock Draft Machine” allows fans to create their own mock drafts leading up to the NFL Draft, which draws millions of TV viewers every year.
As the 2019 NFL season played out, TDN began planning the next phase of its growth. The company needed a monetization strategy to build revenue and ensure long-term success. And it would need a robust web infrastructure to support continued rapid subscriber growth and millions of page views per month. It also needed DevOps infrastructure to support continuous and rapid product improvement, especially leading up to and during the NFL Draft.