Midtown Athletic Club
A fitness app for members of this upscale health and athletic club.
Summary
ArcTouch partnered with Midtown Athletic Club to create an app experience for members to maximize their membership at these premium facilities, which have eight locations in the US and Canada.
Developed in Flutter for iOS and Android, the app helps you sign up for fitness classes, reserve courts, and stay up to date on full club benefits. Its sleek design and bold visual appeal are consistent with the luxury fitness experience that sets Midtown apart from competitors.
Accessible from the ground up
The app achieves WCAG AA conformance, a premium standard for digital accessibility. To ensure inclusivity, the app’s assistive technologies were tested with users throughout development.
A smart app that keeps you healthy
The Midtown app includes an integrated analytics package, allowing Midtown leadership to better understand the user journey and improve members’ online and in-club experiences.
Discover what moves you
An intuitive UI makes it simple to find, explore, and book a wide range of classes, activities, and courts across their eight locations.
Highlights
Reserve classes and tennis and pickleball courts
Flutter cross-platform development
Discover exciting events and fitness opportunities
Data-driven user experience insights
Manage your account information
Cross-platform
Flutter app for iOS and Android
Multi-language
Localized into English and French
Accessible
Inclusive design and development
“ArcTouch helped us raise the bar for what a health club membership app should be. They absolutely delivered a premium experience consistent with our upscale fitness brand.”
Alex Schwartz — Vice President Strategy & Growth, Midtown Athletic Clubs
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