Midtown Athletic Club

A fitness app for members of this upscale health and athletic club.

Indoor shot of a group of people holding Pilates rings above their heads.
Indoor shot of a group of people holding Pilates rings above their heads.
Indoor shot of a group of people holding Pilates rings above their heads.
Apps
Accessible Products

Summary

ArcTouch partnered with Midtown Athletic Club to create an app experience for members to maximize their membership at these premium facilities, which have eight locations in the US and Canada.

Developed in Flutter for iOS and Android, the app helps you sign up for fitness classes, reserve courts, and stay up to date on full club benefits. Its sleek design and bold visual appeal are consistent with the luxury fitness experience that sets Midtown apart from competitors.

Accessible from the ground up

The app achieves WCAG AA conformance, a premium standard for digital accessibility. To ensure inclusivity, the app’s assistive technologies were tested with users throughout development.

A smart app that keeps you healthy

The Midtown app includes an integrated analytics package, allowing Midtown leadership to better understand the user journey and improve members’ online and in-club experiences.

Discover what moves you

An intuitive UI makes it simple to find, explore, and book a wide range of classes, activities, and courts across their eight locations.

Highlights

Reserve classes and tennis and pickleball courts

Flutter cross-platform development

Discover exciting events and fitness opportunities

Data-driven user experience insights

Manage your account information

Supports dark and light UI modes

Cross-platform

Flutter app for iOS and Android

Multi-language

Localized into English and French

Accessible

Inclusive design and development

Indoor shot of a modern gym
“ArcTouch helped us raise the bar for what a health club membership app should be. They absolutely delivered a premium experience consistent with our upscale fitness brand.”

Alex Schwartz — Vice President Strategy & Growth, Midtown Athletic Clubs

Screenshot of the "Explore" section on the Midtown Athletic Club app, featuring a list of sports that includes Tennis, Pickleball, Platform Tennis, Squash, Aquatics, Basketball, Volleyball and Golf.Screenshot of the Midtown Athletic Club app featuring a welcome message, an upcoming registered event listing, and a spotlight section highlighting adult and youth tennis lessons.Screenshot of the "Classes" section on the Midtown Athletic Club app displaying events on the selected date of March 4th. There are filter options and a button that allows users to add events to their personal calendars.
Outdoor view of a large building and a swimming pool area.

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