SKIMS

The e-commerce and loyalty app for a global fashion sensation.

A group of women with diverse skin tones wearing various styles of shapewear. The word "SKIMS" is displayed over the women.
A group of women with diverse skin tones wearing various styles of shapewear. The word "SKIMS" is displayed over the women.
A group of women with diverse skin tones wearing various styles of shapewear. The word "SKIMS" is displayed over the women.
Apps
API & Web Services

Summary

ArcTouch helped SKIMS, the innovative brand known for "the next generation of underwear, loungewear, and shapewear," create its first mobile app. This was a crucial step in launching SKIMS' new loyalty program, which gives customers special access and rewards.

Our team created iOS and Android apps with a versatile tech foundation, including the middleware that makes everything run smoothly. This ensures SKIMS can forge a strong brand connection and offer exciting product drops, personalized suggestions, and a truly engaging loyalty experience, all on their customers' phones.

First mobile app for groundbreaking fashion brand

We developed the first app for SKIMS, one of the top retailers on the Shopify e-commerce platform and one of TIME's 100 Most Influential Companies.

Powering an exclusive loyalty program

We created the technical backbone for SKIMS' app-only loyalty program, giving dedicated customers early access and special perks.

Complex integrations made simple

Our team built a robust middleware API (BFF) to integrate the app with over a dozen services across SKIMS’ composable e-commerce platform, delivering blazing-fast performance and rock-solid reliability. Integration points included a rich editorial headless CMS, e-commerce platform, semantic AI search, personalization and recommendation systems, and a loyalty program.

Easy content updates

Built on a scalable design system, the app empowers the SKIMS team to refresh content, manage promotions, and publish quickly with confidence. Its architecture seamlessly blends editorial storytelling with e-commerce functionality, capturing the essence of the SKIMS brand in one unified experience.

Highlights

Composable e-commerce platform

Shopify integration for product catalog, checkout and order tracking

Loyalty platform integration for SKIMS Rewards

AI-powered product recommendations

Headless CMS for editorial content and storytelling

International sales expansion

10,000+

Concurrent users supported

< 1 second

Average load speed during peak traffic

4.9 & 4.7

Apple App Store & Google Play user ratings

Two women wearing terracotta-colored one-piece swimsuits are pictured relaxing by the water's edge.
"I'm so excited about our new SKIMS app. It makes shopping so easy. Plus, with our app we've launched a brand new rewards program that offers benefits and perks."

Kim Kardashian — Co-Founder, SKIMS

A screenshot of the SKIMS mobile app displays a product page for a thong. Color and size selection options are visible at the bottom.A screenshot of the SKIMS mobile app displays a selection of women's thongs. Different categories, such as Thongs, Boxers, Boy Shorts, and Cheeky Underwear, are also visible and available for selection. The lower half of the screen shows a grid layout with two product images. A button labeled "Filter & Sort" is also visible at the bottom.A screenshot of the SKIMS mobile app displays a product detail section with a size guide for a women's bra.
A close-up view of two hands holding a smartphone displaying a product page for women's underwear.

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