Copyright 2025 ArcTouch
The e-commerce and loyalty app for a global fashion sensation.
ArcTouch helped SKIMS, the innovative brand known for "the next generation of underwear, loungewear, and shapewear," create its first mobile app. This was a crucial step in launching SKIMS' new loyalty program, which gives customers special access and rewards.
Our team created iOS and Android apps with a versatile tech foundation, including the middleware that makes everything run smoothly. This ensures SKIMS can forge a strong brand connection and offer exciting product drops, personalized suggestions, and a truly engaging loyalty experience, all on their customers' phones.
We developed the first app for SKIMS, one of the top retailers on the Shopify e-commerce platform and one of TIME's 100 Most Influential Companies.
We created the technical backbone for SKIMS' app-only loyalty program, giving dedicated customers early access and special perks.
Our team built a robust middleware API (BFF) to integrate the app with over a dozen services across SKIMS’ composable e-commerce platform, delivering blazing-fast performance and rock-solid reliability. Integration points included a rich editorial headless CMS, e-commerce platform, semantic AI search, personalization and recommendation systems, and a loyalty program.
Built on a scalable design system, the app empowers the SKIMS team to refresh content, manage promotions, and publish quickly with confidence. Its architecture seamlessly blends editorial storytelling with e-commerce functionality, capturing the essence of the SKIMS brand in one unified experience.
Composable e-commerce platform
Shopify integration for product catalog, checkout and order tracking
Loyalty platform integration for SKIMS Rewards
AI-powered product recommendations
10,000+
Concurrent users supported
< 1 second
Average load speed during peak traffic
4.9 & 4.7
Apple App Store & Google Play user ratings
"I'm so excited about our new SKIMS app. It makes shopping so easy. Plus, with our app we've launched a brand new rewards program that offers benefits and perks."
Kim Kardashian — Co-Founder, SKIMS
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Headless CMS for editorial content and storytelling
International sales expansion
