SKIMS
The e-commerce and loyalty app for a global fashion sensation.
Summary
ArcTouch helped SKIMS, the innovative brand known for "the next generation of underwear, loungewear, and shapewear," create its first mobile app. This was a crucial step in launching SKIMS' new loyalty program, which gives customers special access and rewards.
Our team created iOS and Android apps with a versatile tech foundation, including the middleware that makes everything run smoothly. This ensures SKIMS can forge a strong brand connection and offer exciting product drops, personalized suggestions, and a truly engaging loyalty experience, all on their customers' phones.
First mobile app for groundbreaking fashion brand
We developed the first app for SKIMS, one of the top retailers on the Shopify e-commerce platform and one of TIME's 100 Most Influential Companies.
Powering an exclusive loyalty program
We created the technical backbone for SKIMS' app-only loyalty program, giving dedicated customers early access and special perks.
Complex integrations made simple
Our team built a robust middleware API (BFF) to integrate the app with over a dozen services across SKIMS’ composable e-commerce platform, delivering blazing-fast performance and rock-solid reliability. Integration points included a rich editorial headless CMS, e-commerce platform, semantic AI search, personalization and recommendation systems, and a loyalty program.
Easy content updates
Built on a scalable design system, the app empowers the SKIMS team to refresh content, manage promotions, and publish quickly with confidence. Its architecture seamlessly blends editorial storytelling with e-commerce functionality, capturing the essence of the SKIMS brand in one unified experience.
Highlights
Composable e-commerce platform
Shopify integration for product catalog, checkout and order tracking
Loyalty platform integration for SKIMS Rewards
AI-powered product recommendations
10,000+
Concurrent users supported
< 1 second
Average load speed during peak traffic
4.9 & 4.7
Apple App Store & Google Play user ratings
"I'm so excited about our new SKIMS app. It makes shopping so easy. Plus, with our app we've launched a brand new rewards program that offers benefits and perks."
Kim Kardashian — Co-Founder, SKIMS
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