Iconic Xbox franchise web experiences to boost fan engagement.
To celebrate Xbox’s 25th anniversary, Microsoft and Coca-Cola teamed up for a collaboration to bring together gamers and Fanta fans.
ArcTouch and the OpenX team at WPP joined forces to create a series of entertaining challenges for players to unlock Xbox rewards and win prizes. ArcTouch designed the user interface, motion effects, and interaction systems that brought three Fanta-themed mobile web games to life — each based on the classic gaming worlds of Call of Duty, Halo, and Diablo.
Fans scan QR codes on limited-edition Fanta packaging to access the challenges and start playing directly in their phone browser.
Players explore three original Fanta Rewards Chest challenges: Extract The Cargo, Survive The Sweep, and Shatter The Spell.
After completing the challenges, fans redeem Xbox in-game rewards, such as specialty armor and tokens, and enter to win exclusive items.
Interactive mini-challenges inspired by iconic Xbox game franchises
Responsive mobile web gaming experience optimized across devices and browsers
Scan QR codes on Fanta packaging to access
Integration with gamer profiles for digital rewards
1000+
gaming rewards
60-70%
of participants said they would share the experience with others
60 nations
localization-ready architecture to support global rollout
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Intuitive gameplay with built-in tutorials
Authentic visuals and storylines
