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Helping innovative brands extend Shopify into custom digital experiences
5 min. read - April 28, 2026

ArcTouch is now a certified Shopify partner, bringing over 15 years of app and digital product experience to brands that run their businesses on Shopify. For clients like SKIMS, McCormick, and Liquid Death, Shopify is their e-commerce backbone. We help extend their Shopify investment into native apps, loyalty programs, and custom digital experiences that go far beyond a standard store.
ArcTouch brings a powerful blend of product strategy, user experience, and deep technical integration experience to the Shopify ecosystem. We’re excited to show why this partnership matters and share how we help our clients push Shopify further — and what that means for digital product leaders.
Shopify is great at handling the essentials of commerce, including product catalogs, checkout, orders, and promotions.
But innovative high-growth brands rarely stop there. They’re looking to:
Launch native apps that plug directly into Shopify.
Layer in loyalty programs, membership options, and subscriptions.
Integrate headless CMS, AI-powered search, personalization, and analytics.
Support direct-to-consumer, retail, and wholesale from a unified stack.
Stay fast and resilient during product launches and peak events.
That’s where the right partner becomes critical. The work isn’t just about “building a Shopify store.” It’s about designing products, building integrations, and making Shopify fit well with everything else in your ecosystem.
As a certified Shopify partner, that’s the role ArcTouch plays.
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“Becoming a certified Shopify partner means a lot for our clients,” said James Patriquin, VP of Client Service for ArcTouch. “It validates that we can design and build apps, event micro-sites, and loyalty experiences that go well beyond a standard store — to leverage their investment in Shopify as a reliable, scalable commerce backbone.”
Here’s how three different ArcTouch clients are using Shopify as a core platform — and how we create new digital touch points on top of it:
SKIMS uses Shopify to power core commerce — catalog, checkout, and orders — while ArcTouch helped build its first mobile app and the middleware that integrates with a composable stack of services.
The result: a Shopify-powered app that merges loyalty, editorial content, AI-powered search, and personalization into a single branded experience, with performance tuned for high-traffic drops and launches.
For McCormick, Shopify sits behind the Flavor Maker experience as the engine for direct-to-consumer sales of exclusive spices.
ArcTouch connected the app’s discovery and planning features — like saving favorites and building shopping lists — to a custom Shopify store, so users can seamlessly move from “what should I make?” to “add to cart” without leaving the experience.
Liquid Death’s ecommerce experience is built on a responsive Shopify store that sells beverages and merch while staying true to the brand’s bold personality.
ArcTouch architected a Shopify-powered site that combines product browsing and purchasing with a location-aware store finder and brand content — all optimized for mobile.
Across our Shopify projects, we often hear similar needs from digital product leaders:
You need a storefront and app experience that fits your brand and business model — not a basic customizable template. We design and build custom Shopify experiences that reflect your identity and complexity, including customized products and product configurators.
We build apps that integrate directly with Shopify for catalog, checkout, orders, and loyalty — while also syncing with the rest of your stack (CMS, analytics, personalization, and more).
We architect and implement the integration layer that helps Shopify work with headless CMS, search, loyalty, and other services, so your ecosystem behaves like one product - not a patchwork of tools - to deliver a cohesive user experience for your customers.
Whether it’s a launch, a seasonal peak, or a large campaign, we design and develop for scale and reliability, so your Shopify-powered experiences perform when it matters most.
Shopify certification isn’t just a badge for our website. It leverages the proven process we’ve already been applying for over 15 years and gives our clients added confidence that:
We understand Shopify inside and out.
Our teams are trained in Shopify’s development, solutioning, and selling tracks.
We have access to partner resources and best practices from Shopify itself.
Combined with our history of building complex digital products, it means we can help you use Shopify not just as a store, but as an integral part of a broader product ecosystem.
If you’re migrating to Shopify or looking to extend an existing store into a native app, loyalty program, or deeper customer engagement experience, we’d love to talk. Contact us today.