Copyright 2025 ArcTouch
A modern accessible website for a pharmacy benefits leader.
Prime Therapeutics, a leading pharmacy benefits manager (PBM), launched a major rebranding effort and new website after its merger with Magellan Rx.
ArcTouch helped Prime design a responsive website to unveil its new brand for clients, members, and healthcare providers. And, as a leader in the healthcare industry, it was paramount for Prime to deliver a fully accessible digital experience — and, in the process, improve the user experience for everyone.
The site showcases Prime Therapeutics new brand and establishes it as a trustworthy choice when looking for a PBM partner.
Our team of accessibility experts created a detailed design system to ensure the site delivers a fully accessible and inclusive experience — and complies with Section 508 requirements.
The site feature an abundance of educational content — blog posts, podcasts, videos, and more — including recent industry research, FAQs, and support information.
Responsive website for various screen sizes
WCAG 2.2 AA and Section 508 compliance
Advanced search and filter capabilities
Scalable CMS to manage various content formats
CMS Integrated
Easy updating by marketing team
Accessible
WCAG 2.2 AA and Section 508 compliant
Flexible
Modular and scalable design system
"ArcTouch is 5 out of 5 stars. From the app and now to the website, it's been great working with you and your team."
Kayla Hirsh — AVP, Brand Marketing Strategy
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