Prime Therapeutics

A modern accessible website for a pharmacy benefits leader.

Photo of a smiling woman wearing a white lab coat, with a blurred pharmacy environment in the background.
Photo of a smiling woman wearing a white lab coat, with a blurred pharmacy environment in the background.
Photo of a smiling woman wearing a white lab coat, with a blurred pharmacy environment in the background.
Websites
Accessible Products

Summary

Prime Therapeutics, a leading pharmacy benefits manager (PBM), launched a major rebranding effort and new website after its merger with Magellan Rx.


ArcTouch helped Prime design a responsive website to unveil its new brand for clients, members, and healthcare providers. And, as a leader in the healthcare industry, it was paramount for Prime to deliver a fully accessible digital experience — and, in the process, improve the user experience for everyone.

Establishing a brand — and building trust

The site showcases Prime Therapeutics new brand and establishes it as a trustworthy choice when looking for a PBM partner.

Accessible design system

Our team of accessibility experts created a detailed design system to ensure the site delivers a fully accessible and inclusive experience — and complies with Section 508 requirements.

Read, watch, listen

The site feature an abundance of educational content — blog posts, podcasts, videos, and more — including recent industry research, FAQs, and support information.

Highlights

Responsive website for various screen sizes

WCAG 2.2 AA and Section 508 compliance

Advanced search and filter capabilities

Scalable CMS to manage various content formats

Robust website design system for new branding

Case studies, videos, and thought leadership

CMS Integrated

Easy updating by marketing team

Accessible

WCAG 2.2 AA and Section 508 compliant

Flexible

Modular and scalable design system

Close-up view of a doctor handing a blister pack of pills to a patient
"ArcTouch is 5 out of 5 stars. From the app and now to the website, it's been great working with you and your team."

Kayla Hirsh  — AVP, Brand Marketing Strategy

Screenshot of the Prime Therapeutics website in mobile view. The top section displays Prime's logo, a search magnifying glass icon, and a horizontal menu bar. Below the top section, a navigation bar highlights "Home" and an arrow pointing right to "Preferred drug list program," indicating a hierarchical page structure. A heading underlines the phrase "MEDICAID PHARMACY EXPERTISE". The title reads "Preferred drug list program". A graphical element features a portrait of a smiling, dark-haired woman wearing a mustard-yellow jacket and a white shirt underneath, within a purple rounded shape background. Below the image, textual content describes the program. The text states that with over 40 years of Medicaid experience, they support over half the nation's programs. The program's goals are to help states manage high drug costs and ensure patients get their medications. Screenshot of the Prime Therapeutics website in mobile view. The top section displays Prime's logo, a search magnifying glass icon, and a horizontal menu bar. Below the header, a prominent banner displays the text "Reimagine Pharmacy" in a large, bold font. Smaller text underneath explains "The future of Pharmacy Benefit Management reimagined for you." A blurred background image, in a muted purplish-blue tone, is visible, featuring two hands shaking hands. Further down, "CHANGING HEALTH CARE FOR THE BETTER" is displayed in a smaller font. The heading "What we do" is present in a larger font, indicating a section about the company's services.Screenshot of the Prime Therapeutics website in mobile view. The top section displays Prime's logo, a search magnifying glass icon, and a horizontal menu bar. The top navigation bar displays "Home > Read. Watch, Listen > Read", and the section below is labeled "READ, WATCH, LISTEN". An article titled "Explore what's trending at Prime" is highlighted with a related image showing a man and a young child working together on a craft project, Below the image and title, a button labeled "Mrx Trend Alert" is visible, followed by text that reads "Supporting Neurodiverse Individuals: Four Actionable Strategies that". This text indicates the focus of the article.
Screenshot of a Prime Therapeutics webpage, designed by ArcTouch. The top section includes a navigation bar with links to "Clients", "Pharmacy & Providers", "Members", "Contact Us", "Our Solutions", "Who We Are", "Who We Serve", "Read Watch Listen", and "Pharmacy". A search icon is also included. The headline reads "Preferred drug list program". The text below describes the program's purpose, emphasizing their 40+ years of Medicaid experience and their goal of helping states manage high drug costs while ensuring patients receive necessary medications. A graphic of a smiling, dark-haired woman in a yellow jacket is positioned to the right of the text description and in the middle of the page. Below the program description is a section titled "Our Area of focus". This section features four icons, each linked to a specific service. The icons, in order from left to right, are: a prescription bottle icon linked to a "Preferred Drug List" a dollar sign icon linked to "Rebate Contracting Services" a graph icon linked to "Reports and consultative Services" a heart-with-pulse icon linked to a "MRx Value Plus" program.
Screenshot of a Prime Therapeutics webpage, designed by ArcTouch. The top banner is a dark purplish color and features an image of people shaking hands, one of them wearing a white medical-style top and a stethoscope. The header text reads "Reimagine Pharmacy" and below a smaller caption reads "The future of Pharmacy Benefit Management: reimagined for you." The website header has links for Clients, Pharmacy + Providers, Members, Contact Us, Our Solutions, Who We Are, Who We Serve, Read, Watch, Listen, and Pharmacy, along with a search icon. Below the banner image is a section titled "What we do".
Screenshot of a Prime Therapeutics webpage, designed by ArcTouch. The top area displays navigation links, including "Our Solutions," "Who We Are," "Who We Serve," "Read Watch Listen," "Pharmacy," and a search icon. A prominent image shows a man and small child engaged with a toy. On the right, a vertical column lists recent content categorized by content type. The column displays titles of trending topics, such as "Beyond the Script: Better Together" (webcast), "Is your PBM prepared for future trends?" (video), and a podcast titled "#21: Dr. Caroline Carney – How mental health impact all facets of our systems." A category named "My Trend Alert" is visible at the bottom left of the image.
An older woman, with short gray hair and wearing eyeglasses, smiling broadly

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