Burson

A website to launch a new global communications agency.

Photo displaying the silhouettes of two people walking across a luminous yellow structure on the front of a building.
Photo displaying the silhouettes of two people walking across a luminous yellow structure on the front of a building.
Photo displaying the silhouettes of two people walking across a luminous yellow structure on the front of a building.
Websites

Summary

When BCW and Hill & Knowlton joined forces to become Burson they needed a bold new website for this global communications agency.

ArcTouch helped Burson design and develop the new site to showcase their expertise and experience for prospective clients and employees.

Build reputation

Show how strong reputation creates a competitive advantage for Burson’s clients, so they can be leaders today and into the future.

Showcase expertise and services

Dive into the portfolio of services through which Burson helps clients lead, innovate, and grow.

Grow careers

Help people unlock a world of opportunity to grow their careers and share their craft across 40 global markets.

Highlights

Responsive B2B website

Integrated with applicant tracking system

Search and filter capabilities

Integrated with CRM for new business lead capture

Case studies and thought leadership

Delightful micro animations

Mobile-friendly

Responsive site built with GraphQL and Next.js

Animations

Custom interactive designs

Headless CMS

Integrated with Craft CMS

“The ArcTouch team was a truly collaborative partner throughout the entire process. The site looks fantastic.”

Chris Kief  — Global Chief Technology Officer, Burson

Screenshot of the Burson careers page mobile-friendly design, with a title reading "You belong at Busron", followed by a short paragraph describing Burson's employer brand values and a "Apply now" CTA button.Screenshot of the Burson website homepage mobile-friendly design, displaying a paused animated banner, a title that reads "Burson is the global leader in communications purpose-built to create value for our clients through reputation", a "Explore" CTA button and a video player with a static image of a man outdoors. Screenshot of a Burson insights mobile-friendly page, displaying the tags "People" and "Global", a title that reads "The sports industry in 2024 - a global perspective", author and date fields, social share buttons, and a picture of athletes on a running track.
Screenshot of the Burson careers page, with a title reading "You belong at Busron", followed by a short paragraph describing Burson's employer brand values and a "Apply now" CTA button.
Screenshot of the Burson website homepage, displaying a menu, a paused animated banner, and a title that reads "Burson is the global leader in communications".
Screenshot of a Burson insights page, displaying the tags "People" and "Global", a title that reads "The sports industry in 2024 - a global perspective", author and date fields, social share buttons, and a picture of athletes on a running track.
Black and yellow illustration displaying the silhouettes of a group of people climbing a hill.

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