Hobart
An app to help sales teams cook up new business.
Summary
ArcTouch helped Hobart, a global leader in commercial food equipment, empower field sales reps with an interactive product catalog and lead capture solution.
The Hobart Spotlight for iPad allows employees to showcase products to prospective customers. It includes engaging presentations, videos, and other sales materials, and doubles as an interactive kiosk at trade shows.
A custom CMS makes it easy for marketing teams to publish new content, and ensures the sales teams always have the latest materials.
The Hobart Spotlight was named the AdAge Best B2B App in 2013.
Small footprint. Big impact.
We blended native iOS elements with HTML5 for a rich app experience that allowed the client to repurpose existing assets and publish new content themselves.
Eyes-only access
This feature allowed company reps to easily hide confidential material for public audiences — but then switch back when meeting with potential customers behind closed doors.
Always current. Available anytime.
The app's content — powered by a custom back-end and content management system — updates automatically when launched and connected to a network. And is also available in offline mode.
Highlights
Browse and search the product catalog
Present sales materials and marketing videos
Capture new business leads directly into CRM
Custom headless CMS integration for easy updating
Parallax view while scrolling
AdAge 2012 Best B2B app winner
Native App
Objective-C development
Headless CMS
Custom developed backend platform
CRM Integration
Capture leads directly into CRM
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