Hobart

ArcTouch helped Hobart, a global leader in commercial food equipment, empower field sales reps with an interactive product catalog and lead capture solution.

The Hobart Spotlight for iPad allows employees to showcase products to prospective customers. It includes engaging presentations, videos, and other sales materials, and doubles as an interactive kiosk at trade shows.

A custom CMS makes it easy for marketing teams to publish new content, and ensures the sales teams always have the latest materials.

The Hobart Spotlight was named the AdAge Best B2B App in 2013.

Small footprint. Big impact.

We blended native iOS elements with HTML5 for a rich app experience that allowed the client to repurpose existing assets and publish new content themselves.

Eyes-only access

This feature allowed company reps to easily hide confidential material for public audiences — but then switch back when meeting with potential customers behind closed doors.

Always current. Available anytime.

The app's content — powered by a custom back-end and content management system — updates automatically when launched and connected to a network. And is also available in offline mode.