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Copyright 2026 ArcTouch
Copyright 2026 ArcTouch
A reimagined loyalty program for an iconic brand.
Coca-Cola partnered with ArcTouch to redefine its loyalty program, with a new app at the center of it. As Gen Z comes of age — and with the shifting relationship between digital technology users and brands — Coca-Cola wanted to build a digital platform for customers to share personal interests, connect with causes they care about, and earn rewards for brand engagement.
Our award-winning app design and development team helped Coca-Cola achieve this vision.
Research shows that Gen Z values relationships with brands that understand their passions and needs. In particular, Gen Z places a high priority on inclusivity, rewarding brands that share this value.
The Coca-Cola +one app, now available for Android and iOS, delivers exceedingly personalized experiences. The experience begins with engaging questions that help power the +one platform’s intelligent content engine.
The app personalizes the content based on user responses, and suggests social causes, nearby events, contests, and special offers on Coca-Cola products and merchandise. Over time, the app displays fresh content based on how customers engage and interact.
Tailored loyalty program with exclusive benefits
Personalized journey based on the user's unique interests and preferences
Engaging gamification activities with level progression to reward active users
Customized avatars that capture each user's “gaming alter ego”
"ArcTouch helped us reimagine the Coca-Cola digital experience with the new +one app — extending our iconic brand’s legacy, and bolstering our commitment to accessibility and inclusivity."
Hannah Arner, Coca-Cola Senior Manager, Digital Consumer Experience
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Coca-Cola Freestyle machines connectivity to create drinks from over 100 ingredients
Native accessibility support to deliver an inclusive experience for everyone
