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UX/UI design is more than just pretty screens

app designers working on UX and UI designsArcTouch’s world-class product designers create digital experiences that provide both utility and delight at every step. Our design mission is to create lovable digital products that deepen users’ connections to your business or brand. You don’t get many chances to make a first impression — and design plays a huge role in how users perceive your app and your brand. Contact us to talk about your design needs.

There’s a perception that user-interface (UI) design is about creating beautiful screens. That helps, but the most important aspect of app design is user experience (UX). A pretty UI can’t solve problems as a thoughtful UX can.

So, how do you design a great UX?

We start by understanding your business goals and the user’s needs and then find the intersection between them. This becomes the project’s reference — serving to align every member of our team on a path to success.

Designing a beautiful and effective UI

Once the UX foundation is created, we dive into user interface (UI) design. The emphasis during this phase maps back to the specific user problems and your project’s business KPIs. Screens must be beautiful, but, more importantly, the key elements on those screens should drive people to the intended goal.

User testing through rapid prototyping

Is our design truly solving a user problem? The best way to find out for sure is to do user testing and get validation before we get too far into development. Graphical prototypes help us rapidly identify high-level UX problems and gain actionable feedback on detailed UI features.

 


Our app design work

3M Filtrete

ArcTouch app designers helped 3M create an IoT experience that spans mobile apps and an Alexa skill.

Hawaiian Airlines

ArcTouch designed an app for Hawaiian Airlines to escort you to a virtual paradise while you’re en route to the real one.

McCormick Flavor Maker

ArcTouch app designers helped McCormick create an app for the flavor-obsessed to find meal inspiration in their spice rack.

ArcTouch design services for apps and websites

Design workshops

  • Product strategy
  • Feature ideation
  • Innovation spikes
  • Competitive analysis
  • Roadmap prioritization

UX design

  • Design audits
  • Persona identification
  • User journeys
  • Storyboards
  • Schema
  • User flows
  • Wireframes

UI design

  • Design audits
  • Moodboards
  • Visual Concepts
  • Animation
  • Rapid prototyping

Production design

  • Asset preparation
  • Design QA

Design optimization

  • Design systems
  • A/B testing
  • User testing
  • KPI analysis
app design UX wireframe sketches on paper

ArcTouch design tools

Our app designers have extensive experience with the following tools: 

UX/UI design and collaboration

Original asset creation

  • Adobe Creative Cloud
  • Cinema 4D
  • Lottie

Icon libraries

  • Flaticon
  • Noun Project

Notes and documentation

  • Notion
  • Google Docs
  • Zeplin

User testing

  • Validately

Prototyping

  • Figma
  • InVision
  • Framer
  • Protopie

Analytics

  • Google Analytics
  • Firebase
  • Mixpanel
  • Flurry
  • Omniture

Insights from ArcTouch app designers