Challenge
McCormick came to Grey and ArcTouch in the midst of digital transformation. The 130-year-old leader in the flavor industry was looking to take advantage of mobile and digital technology to engage with their customers in new ways.
The original app idea was to use mobile as a means to augment the shopping experience by allowing customers to scan the brand’s world-class spices on store shelves and get more information about them.
During an in-person discovery session led by ArcTouch, that kernel of an idea evolved into a digital journey, rich with storytelling and engaging content, meant to inspire greatness in the kitchen and extend back to the fields where spices originate.