Fender
A website for Acoustasonic, the guitar that pushes creative boundaries.
Summary
ArcTouch and AKQA helped Fender create the Acoustasonic website for the launch of the new version of this innovative guitar.
This responsive, mobile-friendly website features stunning visuals, delightful scrolling animations, and fully rendered 3D models of this all-in-one instrument that pushes the boundaries of musical creativity.
Get to know the Acoustasonic
Experience the Acoustasonic® Player Telecaster®, an all-in-one instrument to push the boundaries of your creativity.
Explore the guitar in 3D
Interact with animated 3D models of the new streamlined and stage ready fully hollow body design.
Shop for an Acoustasonic
Explore all the models to find the right guitar for you, from the studio to the stage, and purchase online when you’re ready to jam.
Highlights
Explore the Acoustasonic family of instruments
Fully responsive website built in Next.js and React.js
Complex parallax views triggered by scrolling
Buy direct from Fender with ecommerce integrations
Integration with 3D models
Animations created with GSAP
Mobile Friendly
Built in React.js and Next.js
3D Designs
Interact with fully rendered 3D models
Animations
Animated visuals and parallax scrolling
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Image Attribution
Images from Fender
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