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ArcTouch’s world-class product designers create digital experiences that combine utility and delight. Our mission is to create lovable digital products that deepen users’ connections to your business or brand.
There’s a sense that UI design is about creating beautiful screens. That helps, but the most important aspect of app design is UX. A pretty UI can’t solve problems as a thoughtful UX can. So, how do they come together?
We start by understanding your business goals and the user’s needs and then find the intersection between them. This becomes the project’s reference — serving to align every member of our team on a path to success.
Once the UX foundation is created, we dive into UI design. The emphasis during this phase maps back to the specific user problems and your project’s business KPIs. Screens must be visually appealing, but, more importantly, the key elements on those screens should drive people to the intended goal.
Is our design solving a user problem? The best way to find out is to do user testing and get validation before we get too far into development. Graphical prototypes help us rapidly identify high-level UX problems and gain actionable feedback on detailed UI features.
Product strategy
Feature ideation
Innovation spikes
Competitive analysis
Roadmap prioritization
Product strategy
Feature ideation
Innovation spikes
Competitive analysis
Roadmap prioritization
Design audits
Persona identification
User journeys
Storyboards
Schema
User flows
Wireframes
Design audits
Moodboards
Visual Concepts
Animation
Rapid prototyping
Asset preparation
Design QA
Design systems
A/B testing
User testing
KPI analysis
Figma
Sketch
Adobe XD
Adobe Creative Cloud
Cinema 4D
Lottie
InVision
Framer
Protopie
Validately
“From strategy to execution to ongoing support, ArcTouch continues to be a tremendous partner in our digital transformation.”
Tom Rowe, McCormick Digital Marketing Operations Manager
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We help companies of all sizes build lovable apps, websites, and connected experiences.
