ArcTouch Book
What you'll learn
When GUESS Brands came to ArcTouch, their iOS app had a dismal one-star rating. With Black Friday and Cyber Monday looming, they needed an all-new iOS app and an Android app, in time for the biggest sales weekend of the year.
Learn how award-winning app development studio ArcTouch used Xamarin technologies as the framework to redesign and develop the GUESS app experience to make the holidays even merrier for their shoppers, and for our client.
Project Efficiency
ArcTouch estimates a 25% savings in development cost/time from using Xamarin vs. using a combination of Objective-C and Java.
Market Growth
The improved Guess app allowed a 3X increase in mobile sales and a 2X daily active users during 2015 holidays.
Reputation Repair
The new GUESS Jeans iOS app rating increased from 1 to 3 stars. In Android, the app achieved a 4.1 rating.
