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In the 2nd edition of this popular book, you’ll learn the step-by-step process for transforming an idea into a lovable app for your customers — one that provides the perfect blend of utility and delight — and drives real value for your business.
In addition to covering apps, we explain how to create compelling experiences for conversational agents, such as chat and voice platforms.
Find the intersection between the user problem you’re solving and the business opportunity. Then, define your app’s primary feature set.
Design is much more than pretty screens. Learn the steps required to build a great user experience and a lovable product.
Engineering is more than just writing code. It’s finding innovative ways to drive value, along with testing for quality at every step of every sprint.
The day your app launches in the app store isn’t the end, but the beginning. Learn how to optimize your app and grow your user base.