--- title: Wanta Fanta? | Designed & Developed by ArcTouch description: ArcTouch helped Fanta create a series of entertaining challenges for players to unlock Xbox rewards and win prizes. url: "https://arctouch.com/portfolio/wanta-fanta" date_modified: "2026-09-17T16:19:58.544Z" --- # Wanta Fanta? Iconic Xbox franchise web experiences to boost fan engagement. ![Screens from the three Fanta-themed mobile web games — each based on the classic gaming worlds of Call of Duty, Halo, and Diablo](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F1ZHbbufWB8O7DqYvNIUtMK%2F0890e98d9932409730df63de4bbdc96e%2Fwanta-fanta-hero-mobile.webp&w=3840&q=75) [Websites](/portfolio?tags=Websites) ## Summary To celebrate Xbox’s 25th anniversary, Microsoft and Coca-Cola teamed up for a collaboration to bring together gamers and Fanta fans. ArcTouch and the OpenX team at WPP joined forces to create a series of entertaining challenges for players to unlock Xbox rewards and win prizes. ArcTouch designed the user interface, motion effects, and interaction systems that brought three Fanta-themed mobile web games to life — each based on the classic gaming worlds of Call of Duty, Halo, and Diablo. ### Scan and play Fans scan QR codes on limited-edition Fanta packaging to access the challenges and start playing directly in their phone browser. ### Engaging game experience Players explore three original Fanta Rewards Chest challenges: Extract The Cargo, Survive The Sweep, and Shatter The Spell. ### Rewards program After completing the challenges, fans redeem Xbox in-game rewards, such as specialty armor and tokens, and enter to win exclusive items. ## Highlights Interactive mini-challenges inspired by iconic Xbox game franchises Responsive mobile web gaming experience optimized across devices and browsers Scan QR codes on Fanta packaging to access Integration with gamer profiles for digital rewards Intuitive gameplay with built-in tutorials Authentic visuals and storylines 1000+ gaming rewards 60-70% of participants said they would share the experience with others 60 nations localization-ready architecture to support global rollout ![A young boy plays a Wanta Fanta game on his mobile phone](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F1XkYrIYt8Pq3G50Lum2lH6%2F356597aa67362fd41e8510fdee448259%2Fwanta-fanta-lifestyle1.webp&w=3840&q=100) ![Screenshot of the Wanta Fanta "Shatter the Spell" challenge](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F1H1XgQibz6APqyrgaAPhld%2Fe1b165da0e8017508b640ed3ad24fe15%2Fwanta-fanta-mobile-screen01.webp&w=3840&q=100)![Screenshot of the Wanta Fanta "Extract the Cargo" challenge](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F5akDSiVnfdDIOKr15z9bbz%2F2430bfc50020227af7c1bc15dbdb69ab%2Fwanta-fanta-mobile-screen02.webp&w=3840&q=100)![Screenshot of the Wanta Fanta "Survive the Sweep" challenge](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F69XzFGUstvdeagQrmKhwxR%2F0c0d263644d45cf8b0017e31e771a126%2Fwanta-fanta-mobile-screen03.webp&w=3840&q=100) ![Wanta Fanta game screens and design elements](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2FSz3sDlhP3eyMymmEOySv7%2Fa74f060d9ab04d6ca84f8604d9336c3d%2Fwanta-fanta-screens.webp&w=3840&q=100) ## Insights from our big brains Best practices and forward-thinking ideas for strategy, design, and technology on our blog. * [Design | ‘Vibe with Me’: Our AI coding camp for product designers | 7 min. read - June 16, 2026](/blog/vibe-coding-prototypes) * [Strategy | Enterprise innovation at startup speed in the age of AI | 9 min. read - May 26, 2026](/blog/innovation-sprint) * [Design | Meet Arcadia: Our design system starter kit for consistent, scalable products | 4 min. read - June 9, 2026](/blog/arcadia-design-system-starter-kit) [See More Insights](/blog) ## Related work [![A can of Liquid Death is placed among an array of human skulls.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3VhWtmvKx2xXCLxohs6xlR%2F15021d350f88f1c4adeacdbcc07c6b13%2Fliquiddeath-thumbnail_2x.jpg&w=3840&q=100)Liquid Death | A website to quench your thirst with some killer water.](/portfolio/liquid-death) [![Three firefighters in full gear stand in front of a red fire truck.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F2V0K5EpS8wZUEw8C0vuXgG%2Fc5dc1ff40ebf4b800bc02f2ca01722d3%2Fbuxus-card.webp&w=3840&q=100)Buxus | Immersive AR training experience for first responders.](/portfolio/buxus) ## Contact us. ### Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences.