--- title: SKIMS mobile app | Developed By ArcTouch description: ArcTouch helped SKIMS create their mobile app, featuring a new loyalty program that gives customers special access and rewards. url: "https://arctouch.com/portfolio/skims" date_modified: "2026-05-13T20:12:14.662Z" --- # SKIMS The e-commerce and loyalty app for a global fashion sensation. ![A group of women with diverse skin tones wearing various styles of shapewear](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F5rcaCcpmfd0Rc0EYJNSg2O%2Fd25c7fbcd1e1f4f2c9fbb0b1d3624025%2Fskims-hero-mobile.webp&w=3840&q=75) [Apps](/portfolio?tags=Apps) [API & Web Services](/portfolio?tags=API%20%26%20Web%20Services) ## Summary ArcTouch helped SKIMS, the innovative brand known for "the next generation of underwear, loungewear, and shapewear," create its first mobile app. This was a crucial step in launching SKIMS' new loyalty program, which gives customers special access and rewards. Our team created iOS and Android apps with a versatile tech foundation, including the middleware that makes everything run smoothly. This ensures SKIMS can forge a strong brand connection and offer exciting product drops, personalized suggestions, and a truly engaging loyalty experience, all on their customers' phones. ### First mobile app for groundbreaking fashion brand We developed the first app for SKIMS, one of the top retailers on the Shopify e-commerce platform and one of [TIME](https://en.wikipedia.org/wiki/Time%5F%28magazine%29)'s 100 Most Influential Companies. ### Powering an exclusive loyalty program We created the technical backbone for SKIMS' app-only loyalty program, giving dedicated customers early access and special perks. ### Complex integrations made simple Our team built a robust middleware API (BFF) to integrate the app with over a dozen services across SKIMS’ composable e-commerce platform, delivering blazing-fast performance and rock-solid reliability. Integration points included a rich editorial headless CMS, e-commerce platform, semantic AI search, personalization and recommendation systems, and a loyalty program. ### Easy content updates Built on a scalable design system, the app empowers the SKIMS team to refresh content, manage promotions, and publish quickly with confidence. Its architecture seamlessly blends editorial storytelling with e-commerce functionality, capturing the essence of the SKIMS brand in one unified experience. ## Highlights Composable e-commerce platform Shopify integration for product catalog, checkout and order tracking Loyalty platform integration for SKIMS Rewards AI-powered product recommendations Headless CMS for editorial content and storytelling International sales expansion 10,000+ Concurrent users supported < 1 second Average load speed during peak traffic 4.9 & 4.7 Apple App Store & Google Play user ratings ![Two women wearing terracotta-colored one-piece swimsuits are pictured relaxing by the water's edge. ](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F1CQCTeBAA4Ham4W7UYdbP5%2F1d27467c34b292571057fc2011a5d169%2FSKIMS-PrimaryImage_video-1_2x.webp&w=3840&q=100) > "I'm so excited about our new SKIMS app. It makes shopping so easy. Plus, with our app we've launched a brand new rewards program that offers benefits and perks." Kim Kardashian — Co-Founder, SKIMS ![A screenshot of the SKIMS mobile app displays a product page for a thong. Color and size selection options are visible at the bottom.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2FsElFOgn59oz0XVPlvbToU%2Ff3190ce2be994eaf8522ae644584b797%2Fskims-mobile-screen1.webp&w=3840&q=100)![A screenshot of the SKIMS mobile app displays a selection of women's thongs. Different categories, such as Thongs, Boxers, Boy Shorts, and Cheeky Underwear, are also visible and available for selection. The lower half of the screen shows a grid layout with two product images. A button labeled "Filter & Sort" is also visible at the bottom.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F4b5hQwVIBX9sAcgAzkrlJ3%2F5015f0bc81683aab86110befbfa132d8%2Fskims-mobile-screen2.webp&w=3840&q=100)![A screenshot of the SKIMS mobile app displays a product detail section with a size guide for a women's bra.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F4ssZYP7RdMWiiET0UjGulL%2F09cf34c508430a2a79c5b4991816b583%2Fskims-mobile-screen3.webp&w=3840&q=100) ![A close-up view of two hands holding a smartphone displaying a product page for women's underwear.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3LfK0HsoVxSwjayoYyQe3H%2Fb60167ac56ae8bbff8dd5620c9c953db%2FSKIMS-PrimaryImage_video-2_2x.webp&w=3840&q=100) ## Insights from our big brains Best practices and forward-thinking ideas for strategy, design, and technology on our blog. * [Strategy | Boosting app user engagement with actionable analytics | 4 min. read - May 8, 2025](/blog/midtown-app-analytics) * [Design | How designers can use AI to help generate mood boards | 8 min. read - May 7, 2024](/blog/ai-design-mood-boards) * [Development | Explaining MACH architecture benefits — and how we use it for client projects | 6 min. read - December 12, 2024](/blog/mach-architecture) [See More Insights](/blog) ## Related work [![Indoor shot of a group of people holding Pilates rings above their heads.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3MoLE1c3OvaLGr3MvT1Usq%2Ffab2d70490fad6b4663c36f386890610%2Fmidtown-card.webp&w=3840&q=100)Midtown Athletic Club | A fitness app for members of this upscale health and athletic club.](/portfolio/midtown-athletic-club) [![Three women are posing indoors in front of a fireplace, each wearing a striped sweater from GUESS. ](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F6aNFhjvliP07ak7oMzu53V%2Ff625899d4a289a9b4aebda0639d7f7ba%2Fguess-thumbnail_2x.jpg&w=3840&q=100)Guess | Apps that deliver a VIP shopping experience.](/portfolio/guess) ## Contact us. ### Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences.