Pringles interactive banner ad campaign

ArcTouch was asked to develop an interactive ad campaign for Pringles, highlighting the packaging as a key brand element.

The campaign had three animated creative directions: the can as a soccer goal, the can as a basketball hoop, and the chips stacking into a mound. Banners were delivered in 6 formats: 300×250, 300×600, 160×600, 728×90, 320×50, 300×50.