--- title: Prime Therapeutics | Designed By ArcTouch description: ArcTouch helped design a responsive, fully accessible website for a pharmacy benefits management (PBM) leader. url: "https://arctouch.com/portfolio/prime-therapeutics" date_modified: "2026-04-17T20:40:38.211Z" --- # Prime Therapeutics A modern accessible website for a pharmacy benefits leader. ![Photo of a smiling woman wearing a white lab coat, with a blurred pharmacy environment in the background.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F19citVZnPySupwhNLbTGYk%2F056fbe75dee09b9c7930bc3b419e33bd%2FPrimeTherapeutics-Portfolio-Mobile-HeroImage_2x.webp&w=3840&q=75) [Websites](/portfolio?tags=Websites) [Accessible Products](/portfolio?tags=Accessible%20Products) ## Summary Prime Therapeutics, a leading pharmacy benefits manager (PBM), launched a major rebranding effort and new website after its merger with Magellan Rx. ArcTouch helped Prime design a responsive website to unveil its new brand for clients, members, and healthcare providers. And, as a leader in the healthcare industry, it was paramount for Prime to deliver a fully accessible digital experience — and, in the process, improve the user experience for everyone. ### Establishing a brand — and building trust The site showcases Prime Therapeutics new brand and establishes it as a trustworthy choice when looking for a PBM partner. ### Accessible design system Our team of accessibility experts created a detailed design system to ensure the site delivers a fully accessible and inclusive experience — and complies with Section 508 requirements. ### Read, watch, listen The site feature an abundance of educational content — blog posts, podcasts, videos, and more — including recent industry research, FAQs, and support information. ## Highlights Responsive website for various screen sizes WCAG 2.2 AA and Section 508 compliance Advanced search and filter capabilities Scalable CMS to manage various content formats Robust website design system for new branding Case studies, videos, and thought leadership CMS Integrated Easy updating by marketing team Accessible WCAG 2.2 AA and Section 508 compliant Flexible Modular and scalable design system ![Close-up view of a doctor handing a blister pack of pills to a patient](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F6enJBTv0wouFzcoUrWUP5c%2F8cb839eae22ac40333785a9c191aed91%2FPrimeTherapeutics-PrimaryImage_video-1_2x.webp&w=3840&q=100) > "ArcTouch is 5 out of 5 stars. From the app and now to the website, it's been great working with you and your team." Kayla Hirsh — AVP, Brand Marketing Strategy ![Screenshot of a Prime Therapeutics webpage, designed by ArcTouch. The top section includes a navigation bar with links to "Clients", "Pharmacy & Providers", "Members", "Contact Us", "Our Solutions", "Who We Are", "Who We Serve", "Read Watch Listen", and "Pharmacy". A search icon is also included. The headline reads "Preferred drug list program". The text below describes the program's purpose, emphasizing their 40+ years of Medicaid experience and their goal of helping states manage high drug costs while ensuring patients receive necessary medications. A graphic of a smiling, dark-haired woman in a yellow jacket is positioned to the right of the text description and in the middle of the page. Below the program description is a section titled "Our Area of focus". This section features four icons, each linked to a specific service. The icons, in order from left to right, are: a prescription bottle icon linked to a "Preferred Drug List" a dollar sign icon linked to "Rebate Contracting Services" a graph icon linked to "Reports and consultative Services" a heart-with-pulse icon linked to a "MRx Value Plus" program.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F1h4PJ1zg0lgylJ7hT4dLxO%2Ffd0f477568466e09246980716736e053%2Fprime-desktop-screen1.webp.webp&w=3840&q=100) ![Screenshot of a Prime Therapeutics webpage, designed by ArcTouch. The top banner is a dark purplish color and features an image of people shaking hands, one of them wearing a white medical-style top and a stethoscope. The header text reads "Reimagine Pharmacy" and below a smaller caption reads "The future of Pharmacy Benefit Management: reimagined for you." The website header has links for Clients, Pharmacy + Providers, Members, Contact Us, Our Solutions, Who We Are, Who We Serve, Read, Watch, Listen, and Pharmacy, along with a search icon. Below the banner image is a section titled "What we do".](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F4TtJmM3IzMDFnbuGjVWNDl%2Fc94734275b05aadfa34d32bee7abb552%2Fprime-desktop-screen2.webp&w=3840&q=100) ![Screenshot of a Prime Therapeutics webpage, designed by ArcTouch. The top area displays navigation links, including "Our Solutions," "Who We Are," "Who We Serve," "Read Watch Listen," "Pharmacy," and a search icon. A prominent image shows a man and small child engaged with a toy. On the right, a vertical column lists recent content categorized by content type. The column displays titles of trending topics, such as "Beyond the Script: Better Together" (webcast), "Is your PBM prepared for future trends?" (video), and a podcast titled "#21: Dr. Caroline Carney – How mental health impact all facets of our systems." A category named "My Trend Alert" is visible at the bottom left of the image.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F4Pu9td1FeH1lGW4VC8ASWI%2Fe57f1e26c9127a8fd47b7914803f9427%2Fprime-desktop-screen3.webp&w=3840&q=100) ![An older woman, with short gray hair and wearing eyeglasses, smiling broadly](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2FNneaswqnJR6CDIaaQeSvv%2F88fd0300f2ee307fb7f81cdc0a9042e7%2FPrimeTherapeutics-PrimaryImage_video-2_2x.webp&w=3840&q=100) ## Insights from our big brains Best practices and forward-thinking ideas for strategy, design, and technology on our blog. * [Strategy | The unbeatable business case for accessibility-first app development | 5 min. read - March 10, 2022](/blog/accessibility-first-app-development) * [Strategy | The ArcTouch App Accessibility Checklist | 3 min. read - March 8, 2024](/blog/app-accessibility-checklist) * [Industry News | Meet Magellan Rx Management: An app that simplifies pharmacy benefits | 5 min. read - February 17, 2022](/blog/magellan-rx-app) [See More Insights](/blog) ## Related work [![Photo displaying the silhouettes of two people walking across a luminous yellow structure on the front of a building.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F2EfRqutO2ktgqupxcMrd5h%2F6f7da91bab16ceda527de3036196f93b%2Fburson-card.webp&w=3840&q=100)Burson | A website to launch a new global communications agency.](/portfolio/burson) [![A woman in a pharmacy smiles as she looks at her smartphone. Shelves filled with various medicinal products are visible in the background, and she is reading a Magellan app case study.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F9y3mMPGDWlkPhTTZjckRn%2F5fd8f64cc99b6bce310173df0fa07f63%2Fmagellan-thumbnail_2x.jpg&w=3840&q=100)Magellan Rx | An app to help consumers maximize their pharmacy insurance benefits.](/portfolio/magellan) ## Contact us. ### Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences.