Honeywell app hero sales enablement ArcTouch

An app that helped a sales team soar to new heights

The Honeywell Aerospace Business Jet app empowers field sales reps with an interactive product catalog and CRM tool. Easily updated through a web-based CMS, the app showcases the entire product line, ensures access to the latest presentations, videos, and brochures, and doubles as a presentation tool at trade shows.

Honeywell app screenshot sales enablement ArcTouch

“At our very first trade show where we used the app, we captured leads worth $24M. NOW THAT’S ROI.”
— Shane Barnhill, Sr. Manager of Digital Strategy, Honeywell

Honeywell app cockpit sales enablement ArcTouch
Honeywell app screenshot sales enablement ArcTouch

Challenge

Honeywell Aerospace sales reps were using antiquated sales materials that hobbled their ability to effectively command attention. Unwieldy printed materials mismatched the enterprise-class aesthetic of Honeywell products, were frequently out of date and hard to search through. ArcTouch was tasked with developing a lighter-than-air app to help land clients.

Solution

The ArcTouch team created something easier to use and as high quality as Honeywell Aerospace Business Jet products. The application works offline, crucial when your sales meetings typically occur in network-challenging locations like aircraft hangars. It supplies field reps with always-current data and captures new business opportunities seamlessly as they happen – keeping the conversation flowing and the leads coming. In just one tradeshow, the app captured over $24M in business leads.

ROI

In just one trade show, the app captured over $24M in business leads.