--- title: Burson Website | Designed & Developed By ArcTouch description: ArcTouch created a website for Burson, a new global communications agency. url: "https://arctouch.com/portfolio/burson" date_modified: "2026-04-17T20:28:49.407Z" --- # Burson A website to launch a new global communications agency. ![Photo displaying the silhouettes of two people walking across a luminous yellow structure on the front of a building.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3wDMoeyYPl1ejwe9GjrqlA%2F49bd77f985f4e5ddee8a3e78a2273e99%2FBurson-Portfolio-Mobile-HeroImage_2x.webp&w=3840&q=75) [Websites](/portfolio?tags=Websites) ## Summary When BCW and Hill & Knowlton joined forces to become Burson they needed a bold new website for this global communications agency. ArcTouch helped Burson design and develop the new site to showcase their expertise and experience for prospective clients and employees. ### Build reputation Show how strong reputation creates a competitive advantage for Burson’s clients, so they can be leaders today and into the future. ### Showcase expertise and services Dive into the portfolio of services through which Burson helps clients lead, innovate, and grow. ### Grow careers Help people unlock a world of opportunity to grow their careers and share their craft across 40 global markets. ## Highlights Responsive B2B website Integrated with applicant tracking system Search and filter capabilities Integrated with CRM for new business lead capture Case studies and thought leadership Delightful micro animations Mobile-friendly Responsive site built with GraphQL and Next.js Animations Custom interactive designs Headless CMS Integrated with Craft CMS > “The ArcTouch team was a truly collaborative partner throughout the entire process. The site looks fantastic.” Chris Kief — Global Chief Technology Officer, Burson ![Screenshot of the Burson careers page mobile-friendly design, with a title reading "You belong at Busron", followed by a short paragraph describing Burson's employer brand values and a "Apply now" CTA button.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3WV7qth0umKyl1d0BbUdCR%2F6ff23d92226d9d2646085b9d16ec0ec3%2Fburson-mobile-screen2.webp&w=3840&q=100)![Screenshot of the Burson website homepage mobile-friendly design, displaying a paused animated banner, a title that reads "Burson is the global leader in communications purpose-built to create value for our clients through reputation", a "Explore" CTA button and a video player with a static image of a man outdoors. ](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F4y9q8RSLNsRs2UUTSeqtxK%2F9c41319eff26b2f87a91427f18356a08%2Fburson-mobile-screen1.webp&w=3840&q=100)![Screenshot of a Burson insights mobile-friendly page, displaying the tags "People" and "Global", a title that reads "The sports industry in 2024 - a global perspective", author and date fields, social share buttons, and a picture of athletes on a running track.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3GkiNP43wIjxr7mYvVHU28%2F3f61c296923904cc72306e5a96526723%2Fburson-mobile-screen3.webp&w=3840&q=100) ![Screenshot of the Burson careers page, with a title reading "You belong at Busron", followed by a short paragraph describing Burson's employer brand values and a "Apply now" CTA button.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3guP0r6eqFNXRbRpjC6OvI%2Ff8b4a19fe062fb2a17772a7998a9c3a4%2Fburson-desktop-screen2.webp&w=3840&q=100) ![Screenshot of the Burson website homepage, displaying a menu, a paused animated banner, and a title that reads "Burson is the global leader in communications".](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3i5OeTAhoaoUhOQMRavcww%2F8146a642f3ffcaa26236b48389a8851d%2Fburson-desktop-screen1.webp&w=3840&q=100) ![Screenshot of a Burson insights page, displaying the tags "People" and "Global", a title that reads "The sports industry in 2024 - a global perspective", author and date fields, social share buttons, and a picture of athletes on a running track.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F1nWQ3eE86Gn4vkyRAAQJh7%2F678453ef769deee0af5a894d68e777b3%2Fburson-desktop-screen3.webp&w=3840&q=100) ![Black and yellow illustration displaying the silhouettes of a group of people climbing a hill.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F5cuxYTBg3VSBMKKdWdyiBE%2Fa205e7fc06f2b6b3d5efdba2587bfac0%2FBurson-PrimaryImage_video-1_2x.webp&w=3840&q=100) ## Insights from our big brains Best practices and forward-thinking ideas for strategy, design, and technology on our blog. * [Design | How designers can use AI to help generate mood boards | 8 min. read - May 7, 2024](/blog/ai-design-mood-boards) * [Development | 12 web accessibility best practices: A starter list | 5 min. read - April 16, 2024](/blog/web-accessibility-best-practices) * [Strategy | Why we ‘help our clients become superheroes’ — without the capes | 5 min. read - February 19, 2020](/blog/help-clients-become-superheroes) [See More Insights](/blog) ## Related work [![A group of people sits and stands in an office setting, engaged in a discussion. One person is speaking animatedly, while others listen attentively. An IBM Careers' website created by ArcTouch is open on a laptop placed on a table.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F25lqxLU6poRYIPsMZsYdQ1%2Fd614d0ef8328b5b8cea99bb6aeb5035d%2Fibmcareers-thumbnail_2x.jpg&w=3840&q=100)IBM Careers | A website to help job seekers explore their career possibilities at IBM.](/portfolio/ibm-careers) [![A can of Liquid Death is placed among an array of human skulls.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3VhWtmvKx2xXCLxohs6xlR%2F15021d350f88f1c4adeacdbcc07c6b13%2Fliquiddeath-thumbnail_2x.jpg&w=3840&q=100)Liquid Death | A website to quench your thirst with some killer water.](/portfolio/liquid-death) ## Contact us. ### Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences.