Audi
An app that provides a virtual test drive with some real excitement
Summary
ArcTouch and AKQA helped Audi create an app for the A6 sedan.
The Audi A6 Experience for iPad offers an interactive, customizable tour of the A6, illustrating the model’s impressive features through a virtual experience like no other.
It puts customers in the driver’s seat, demonstrates the A6’s superiority, and makes it easy to find a nearby dealer and schedule a test drive.
Take an extra smooth ride
With key animation and transitions, the app delivers a luxury-class app user experience.
Hop in the driver’s seat
The device accelerometer and iOS technologies provide a simulation of the all-wheel drive capabilities of the A6.
Feel the high performance
A custom parallax programmatically displays smooth, reactive animations as customers see highlights of the A6.
Highlights
View model specifications, images, and videos
Build your dream A6 with a product configurator
Try a simulated test drive of the all-wheel steering
Complex parallax views triggered by scrolling
Find nearby dealerships and schedule a visit
Customer information captured directly to Audi CRM
Native App
iPad app developed in Objective-C
Device Sensors
Steering simulation uses accelerometer
Location-aware
Dealer locator feature uses current location
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