---
title: Audi A6 Experience App | Developed by ArcTouch
description: "ArcTouch helped Audi create the A6 Experience app, an interactive personalized tour of the vehicle's features and a dealer locator."
url: "https://arctouch.com/portfolio/audi"
date_modified: "2026-04-17T20:36:05.757Z"
---
# Audi

An app that provides a virtual test drive with some real excitement

![An Audi virtual test drive app, driving on a curved, tree-lined road. The vehicle is in motion and centered in the image.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F4V8JPcb0vAAvpjgPtzd8Rv%2Fe512dd6ef00ef673cdfead5dde0d163f%2FAudi-Portfolio-Mobile-HeroImage_2x.webp&w=3840&q=75)

[Apps](/portfolio?tags=Apps) [API & Web Services](/portfolio?tags=API%20%26%20Web%20Services)

## Summary

ArcTouch and AKQA helped Audi create an app for the A6 sedan. 

The Audi A6 Experience for iPad offers an interactive, customizable tour of the A6, illustrating the model’s impressive features through a virtual experience like no other. 

It puts customers in the driver’s seat, demonstrates the A6’s superiority, and makes it easy to find a nearby dealer and schedule a test drive.

### Take an extra smooth ride

With key animation and transitions, the app delivers a luxury-class app user experience.

### Hop in the driver’s seat

The device accelerometer and iOS technologies provide a simulation of the all-wheel drive capabilities of the A6.

### Feel the high performance

A custom parallax programmatically displays smooth, reactive animations as customers see highlights of the A6.

## Highlights

View model specifications, images, and videos

Build your dream A6 with a product configurator

Try a simulated test drive of the all-wheel steering

Complex parallax views triggered by scrolling

Find nearby dealerships and schedule a visit

Customer information captured directly to Audi CRM

Native App

iPad app developed in Objective-C

Device Sensors

Steering simulation uses accelerometer

Location-aware

Dealer locator feature uses current location

## Insights from our big brains

Best practices and forward-thinking ideas for strategy, design, and technology on our blog.

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[See More Insights](/blog)

## Related work

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## Contact us.

### Let's build something lovable. Together.

We help companies of all sizes build lovable apps, websites, and connected experiences.