Functional But Unfriendly - Enterprise App UX Research

ArcTouch Book

A cluster of road signs includes a no left turn sign, pedestrian crossing signals, speed limit 25, wrong way, speed checked by radar, one way, pedestrian crossing, and lane merging warning signs. It's almost as confusing as trying to navigate an unfriendly mobile app experience!
A cluster of road signs includes a no left turn sign, pedestrian crossing signals, speed limit 25, wrong way, speed checked by radar, one way, pedestrian crossing, and lane merging warning signs. It's almost as confusing as trying to navigate an unfriendly mobile app experience!
A cluster of road signs includes a no left turn sign, pedestrian crossing signals, speed limit 25, wrong way, speed checked by radar, one way, pedestrian crossing, and lane merging warning signs. It's almost as confusing as trying to navigate an unfriendly mobile app experience!

What you'll learn

Many top companies today are providing employees with mobile apps to improve how they do their jobs. But many times, those company-issued apps fail when it comes to delivering the type of great user experience we’re used to with the apps we download from the public app stores.

In this quantitative study, ArcTouch surveys office workers to understand how apps in the workplace perform when it comes to user experience, and where they fall short.

Common enterprise mobile app uses

Learn what types of apps are most useful and how off-the-shelf apps and custom apps perform in the hands of users.

The gap between importance and performance

Understand what app attributes are important for office workers and how performance on many apps fails to match that expectation.

User perception vs. actual performance

Find out the correlation between specific key attributes and how performance of those attributes can drive overall user satisfaction.

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