--- title: In-App Game Experiences & Branded Mini-Games | ArcTouch description: ArcTouch designs and builds mini-games, branded challenges, and gamified experiences for apps and websites to promote engagement and customer loyalty through play. url: "https://arctouch.com/game-experiences" date_modified: "2026-09-17T13:35:03.539Z" --- ![A retro arcade cabinet is displayed in a dark, star-filled space with red, grid-like structures in the foreground. The cabinet features unique pixelated interactive elements.](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fefnbmai9c55m%2F3q3ne4EFErYgUdJvc6pIMt%2F66c3644fe010fed1f36fefbcf54a55df%2Fgame-experience-mobile.webp&w=3840&q=75) ## Game experiences built into your product. ### Your app should be more than a utility — we build game experiences that make people stay, return, and share. ArcTouch designs and builds mini-games, branded challenges, and gamified experiences for apps and websites to promote engagement and customer loyalty through play. We’re a digital product team that understands how a well-placed game transforms passive users into active, returning, sharing participants. Whether you want to add a rewards challenge to your product, embed a seasonal game in your app, build a live-event experience that plays out in real time, or gamify your loyalty program — we’ve built it before and have the results to prove it. ### The power of play The impact of games vs. traditional utility apps is hard to argue with. Brands that add game mechanics to their digital experiences see measurable lifts in engagement, loyalty data capture, and purchase intent — not just because games are fun, but because they drive repeat engagement. \- Gamified loyalty programs lift customer retention by 30%. [Source](https://www.fluentco.com/blog/how-gamified-loyalty-programs-engage-customers-beyond-the-checkout) \- Game strategy increases awareness of your brand [by 15%](https://www.gamify.com/gamification-blog/improving-post-purchase-customer-engagement-with-gamification), spreading the word further than traditional methods. [Source](https://www.uxmatters.com/mt/archives/2024/09/gamification-techniques-for-increasing-customer-engagement-and-loyalty.php) \- QSR brands using gamification see customers visiting 2-3 times more often. [Source](https://blog.brandmovers.co.uk/what-customers-really-want-in-qsr-loyalty-programmes) \-93% of marketers now use gamification to boost key metrics like engagement, conversion, and loyalty. [Source](https://insiderone.com/gamification-in-marketing/) ## What we build We design and build game experiences that bolster your brand and fit inside your product ecosystem. ### QR-to-play web games Instant browser-based game experiences triggered by QR code on product packaging, marketing, or in-store displays. Scan and play, no app download required. We build for performance across devices and browsers, and architect for global rollout from day one. ### In-app arcade & mini-game suites A collection of themed mini-games embedded directly in your app — designed to boost time-in-app and reward loyalty. We design for pick-up-and-play accessibility: games that feel instantly familiar and keep users coming back on their own terms. ### Location-based & live-event games Real-time experiences tied to physical locations, live broadcasts, or scheduled moments; timely missions, cards that update as a game unfolds, challenges and rewards. We build for scale, so everything holds up when thousands of players hit it at once. ### Branded mini-challenges & reward loops Short, repeatable challenges — three taps, thirty seconds, one satisfying outcome — tied to loyalty rewards, in-game prizes, or real-world redemptions. We design the game mechanic, the rewards integration, and the shareable moments of delight. ### Gamified behaviors & loyalty mechanics Streaks, badges, progress bars, leaderboards, and challenges that make app interactions feel rewarding. Whether it’s inspiring sustainable driving, encouraging restaurant visits, or deepening fantasy sport engagement, we design to motivate, not manipulate. ### 3D, immersive & seasonal experiences When a flat mini-game isn’t enough, we bring in 3D environments, characters, motion, and brand-powered visual effects. Swap the theme, keep the engine: one well-architected game can power a World Cup activation, a holiday challenge, and a product launch. ### Social shareables & viral mechanics Games people talk about are worth more than games people play once. We design share moments into the experience — personalized victory cards, leaderboard callouts, and social-ready assets — so your game earns reach beyond the players who found it first. ## Our work ### Wanta Fanta? — Coca-Cola × Xbox To celebrate Xbox’s 25th anniversary, Microsoft and Coca-Cola teamed up to bring together gamers and Fanta fans — launching limited-edition Fanta bottles and cans inspired by legendary Xbox franchises - HALO, Call of Duty, and Diablo. ArcTouch and the VML team at WPP built the interactive challenges that brought it to life. Fans scanned QR codes on limited-edition packaging to access three original Fanta Rewards Chest challenges, each built around a distinct Xbox franchise world. Completing any challenge unlocked Xbox in-game rewards and prize entries. * Instant access: QR code on packaging launched the full experience in the phone browser — no download, no friction. * Three original challenges: Each mini-game was custom-designed around a distinct Xbox franchise world, with ArcTouch leading UI, motion effects, and interaction systems. * Global architecture: Localization-ready infrastructure built to support rollout across 60 nations. ### Coca-Cola +one — In-app arcade The Coca-Cola +one app already had a loyal following — but the team wanted to transform it into something members returned to for its own sake, not just to redeem points. ArcTouch concepted, designed and built an arcade section that turned the app into an entertainment hub for younger audiences. The arcade features a suite of branded, accessible mini-games — including themed crosswords and retro-inspired challenges — built around the universal appeal of 8-bit pixel design. Every game was designed to be easy to pick up and play in a short session, with a polished, consistent feel across the suite * Retro design appeal: 8-bit pixel aesthetic tapped into nostalgia and charm, earning specific praise from users for its fun, nostalgic feel and mental engagement. * Diverse game formats: Crosswords, mini-challenges, and multiple game types kept the arcade fresh across return visits. * Engagement-first design: Games were designed to drive retention and reward loyalty — keeping users in the app and deepening their connection to the Coca-Cola brand. ### Chick-fil-A — Code Moo Chick-fil-A wanted to deepen customer loyalty beyond the transaction — building a digital relationship with guests that extended between visits and drove them back to restaurants with purpose. ArcTouch built Code Moo, a location-based loyalty game that turned weekly missions into a reason to return. Players completed weekly location-based challenges and puzzles tied to Chick-fil-A restaurants, unlocking millions of rewards and building a habit of engagement. The game was built on solid game design fundamentals: clear progression, rewarding feedback loops, and mechanics that respected players’ time while keeping them coming back. Robust modern web technologies powered the experience across devices without requiring a separate app download. * Location-based missions: Weekly challenges tied to restaurant locations drove real-world foot traffic alongside digital engagement. * Clear progression system: Structured mission design with visible progress and meaningful rewards kept players motivated week over week. * Loyalty integration: Reward mechanics were built directly into Chick-fil-A’s loyalty platform, driving a significant increase in new program signups. * Scale that delivered: The game generated millions of sessions and millions of dollars in revenue for the client. ## Working with ArcTouch ArcTouch has been building lovable digital products since 2008\. We bring the same product rigor — strategy, design, engineering, QA, and post-launch support — to a mini-game as we do to an enterprise mobile platform. That means your game is accessible, performant, analytics-instrumented, and built to scale globally. We build with AI across every phase and can put a playable prototype in your hands early, before a single line of production code is written, so you know exactly what you’re getting. ### A Complete Product Team ArcTouch can lead your entire product initiative — strategy, design, engineering, and QA — to deliver a successful launch and roadmap for what’s next. ### Embedded Specialists Add key skills where you need them most. Our experienced designers, engineers, and product leaders can join your existing teams and workflows. ### Let's get started Have a game idea — or just a feeling that your app should be more engaging? Tell us about your project.