Marketing Director

Director of Marketing - B2B Technology Services Consulting Company

ArcTouch is seeking an experienced hands-on Director of Marketing to develop practical marketing strategies and implement programs to enhance brand visibility, drive demand generation, and generate qualified leads. The ideal candidate is capable of setting the strategy and working with a small distributed team to make measurable and steady progress towards achieving the marketing objectives. Candidates should possess a deep understanding of B2B technology services consulting and/or agency operations for software design and development.

ArcTouch creates lovable apps, websites, and digital experiences for the Fortune 500, world-class brands, and innovative startups. ArcTouch is a 15-year-old consulting company and part of WPP, the largest network of leading technology, design, and services companies.

If you’ve previously led marketing strategy and implemented programs at an organization like ArcTouch, then you’re what we’re looking for! Read more below and contact us today.

Key Responsibilities:

• Marketing Activities
• Enhance brand visibility and market presence through strategic demand-generation marketing initiatives.
• Help our subject-matter experts demonstrate thought leadership through our blog (and other channels) as a means to drive awareness and generate leads.
• Develop and implement a clear plan to increase qualified inbound leads.
• Oversee content marketing, digital campaigns, events, and other marketing channels to drive engagement.
• Manage and optimize marketing channels, including website, social media, email, and other offsite channels.

• Team Building and Management
• Collaborate closely with cross-functional teams, including sales, product, design, and engineering.
• Lead a marketing team to support the growth of the organization.
• Expand the team as needed by the required marketing programs, through a combination of freelancers and adding additional staff in our Brazil location.

• Performance Metrics
• Increase the number of qualified inbound leads.
• Enhance brand visibility and market presence.
• Achieve marketing goals aligned with company objectives.
• Measure and report on the performance of marketing campaigns, assessing against goals (ROI and KPIs).
• Use data-driven insights to refine strategies and improve effectiveness.

Collaboration and Internal Communication:

• Work closely with the sales team to ensure alignment between marketing initiatives and sales objectives.
• Present marketing strategies and results to executive leadership.
• Stay updated on industry trends, emerging technologies, and competitive landscape to inform marketing efforts.

Qualifications:

Experience

• Minimum of 6+ years hands-on experience in marketing roles for a B2B services organization.
• Direct experience leading high-performing marketing teams in a technology agency or consulting company.
• Proven track record of developing and executing successful marketing campaigns that drive demand and generate leads.
• Experience with demand generation, content marketing, digital marketing, sales funnels, and go-to-market strategies.
• Experience working in a near-shore hybrid model, with a blend of on-shore and off-shore teams.
• Demonstrated ability to manage and motivate remote team members.
• Ability to source and manage freelancers and agencies as needed to complete marketing programs.

Industry Knowledge

• Technology background with a strong understanding of digital consulting and/or agency operations of software design and development teams.
• Proficient understanding of apps, websites, and digital experiences — such as the process to plan, design, and develop them, as well as industry trends, best practices, and high-level technologies.

Skills

• Excellent leadership and strategic thinking abilities.
• Proficiency in marketing tools (e.g., marketing automation, CRM, analytics tools).
• Strong communication and interpersonal skills.
• Strong organizational and project management skills.
• Strong writing and creative skills.

Additional Information:

• Remote Work: This position is fully remote, and the candidate should be comfortable working across all US time zones.
• Travel requirements: Candidates must be able to travel on an as needed basis for marketing events and on-site collaboration. Travel estimated to be 10-20%
• Cultural Fit: Candidates should have a clear understanding and alignment with the company's purpose and values.
• Services: Our services include product strategy and digital transformation, UX/UI design, software engineering, and QA for apps, websites, and other software.
• Clients: We work across every industry with the Fortune 500, world-class brands, and innovative startups, but have particular expertise in media & entertainment, transportation, retail and e-commerce, food and beverage, IoT, and financial services.

Compensation: $145k to $170k base salary + up to 15% annual performance bonus based on measurable goals and KPIs + competitive benefits.