Watch TV. Get Offers.

by: | Jul 5, 2011

Our customer WiOffer appeared today in the NY Times Technology section in a great article about how the iOS app we developed is going to help make TV watching more engaging and rewarding.

A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves.

The WiO iOS app developed by ArcTouch “listens” to the audio in a commercial and identifies the appropriate “offer” to provide to users.

Read the rest of the article.