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ArcTouch helped Lightship create the Atlas System, a connected hub to control their innovative all-electric RV.

The Lightship L1 features a sleek design and a solar charging system - ideal for those who love the outdoors and the environment.

The interior and exterior are loaded with modern features, all controlled by a beautifully designed and engineered Android tablet app, built in Kotlin with Jetpack Compose.

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HP collaborated with ArcTouch to transform the printer industry with Instant Ink, an innovative IoT and connected app experience. 

With Instant Ink, you’ll always have enough ink or toner on hand when you need it. Your smart HP printer monitors the supply levels and proactively orders replacements - even paper.  

Delivery and recycling of your old cartridges is hassle-free.

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Insights from our big brains

Is there anything more important in your home than the air you breathe?  

ArcTouch helped 3M create the Filtrete Smart app and Alexa skill, a revolutionary air quality monitoring system that uses Bluetooth® technology to measure and analyze real-time airflow and HVAC filter usage, to ensure a healthier home.

The product won Gear Patrol’s “Best in Home” at CES in 2018.

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Insights from our big brains

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We may share Aggregate Information with unaffiliated third parties, such as business partners, manufacturers, distributors, and retailers, in an aggregate, anonymous form, which means that the shared information will not contain or be linked to any Personal Information.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We will never sell or share your Personal Information with any third party not affiliated with us without your consent except in connection with the sale or merger of our company or the division responsible for such services.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Please note that we reserve the right to access and/or disclose Personal Information and non-personal information we gather as required by courts or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment, or other violations of any law, rule or regulation, the Website rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Cookies:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Cookies” are pieces of information that may be placed on your computer by a Website for the purpose of facilitating and enhancing your communication and interaction with that Website. Many Websites use cookies for these purposes. We may use cookies to customize your visit to the Website and for other purposes to make your visit more convenient or to enable us to enhance our service. You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences, in which case you may still use our Website, but it may interfere with some of its functionality. We do not use cookies to retrieve Personal Information from your computer for purposes that are unrelated to the Website or your interaction with the Website.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Clickstream:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As you use the Internet, a trail of electronic information is left at each Website you visit. This information, which is sometimes referred to as “clickstream data” can be collected and stored by a Website’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the Website from which you linked to the Website. We may collect and use clickstream data as a form of Aggregate Information to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website, and how we may tailor our web pages to better meet the needs of visitors. This information may be used to improve our Website and our services. Any collection or use of clickstream data will be anonymous and aggregated and will not intentionally contain any Personal Information.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Security:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The security of your Personal Information is very important to us. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us, or information stored on the Website or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Website demonstrates your assumption of this risk.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Other Websites:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Our Website may contain links to other Websites not maintained by us. Other Websites may also reference or link to our Website. We recommend that when you leave our Website you read the privacy statements of each Website that you visit. We are not responsible for the privacy practices or the content of such other Websites.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Changes to Policy/Opt-Out Process:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. However, if we plan to use Personal Information in a way that differs from this policy at any time in the future, we will post such changes here and provide you with the opportunity to opt out of such differing uses. Your continued use of the Website following the posting of any changes to this policy means you accept such changes.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you receive an unwanted email from ArcTouch, follow the unsubscribe link in the footer to stop receiving future emails. Requests to remove your information can be sent to ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"mailto:dpo@arctouch.com?subject=data removal request"},"content":[{"nodeType":"text","value":"dpo@arctouch.com","marks":[],"data":{}}]},{"nodeType":"text","value":". We will process your request within a reasonable time after receipt and notify you.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Communications With Us:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"By providing your email address to us, you expressly consent to receive emails from us. We may use email to communicate with you, to send information that you have requested, or to send information about other products or services developed or provided by us. We will not provide your email address to another party to promote their products or services directly to you.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Contact:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you have any questions about this policy, please contact ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"mailto:info@arctouch.com"},"content":[{"nodeType":"text","value":"info@arctouch.com","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Relatório de Transparência e Igualdade Salarial","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Em cumprimento à Lei nº 14.611 de 04 de Julho de 2023 e à Portaria MTE Nº 3.714 ao Decreto nº 11.795/2023, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://assets.ctfassets.net/efnbmai9c55m/2jcB0tomtFkxgSSs7vbbEP/6f35b7a24137d0ec16d7beb74955a6ec/arctouch_pay_equity_report.pdf"},"content":[{"nodeType":"text","value":"publicamos","marks":[],"data":{}}]},{"nodeType":"text","value":" o Relatório de Transparência e Igualdade Salarial da ArcTouch Brasil. 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note","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":": This is the second in a series of blog posts about how builders can inject AI into the software development process].","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our agile development process typically starts with an app strategy phase and a discovery workshop.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Discovery workshops last 2-3 days and gather our team and all client stakeholders together in a series of live exercises. The goal: Align on the business opportunity and set the course for the project.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This workshop is a force multiplier that paves the way for effectively building products and, ultimately, delivering lovable experiences. Skipping it inevitably leads to budget overages, schedule delays, and negative UX consequences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And for product managers like me who lead these sessions, it can be magical. For all the power that we can harness from our tech tools, there’s no replacement for getting a group of passionate and insightful people together to share, listen, and collectively carve out a path forward. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"People","nodeType":"text"},{"data":{},"marks":[],"value":", not bots.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That said, there is absolutely an important role that AI can play in this process – and it happens before we enter the room. Because there’s a lot of work that we, as product and experience strategists, need to do even before we get there. Let me explain.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The ‘wall of stickies’","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"One visually impressive byproduct of our discovery workshops is what we call the “wall of stickies” – a mosaic of dozens of colored sticky notes arranged on a conference room wall.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While those who see a workshop-in-progress might see visual chaos, these stickies help us visualize and align dozens of key aspects of the project — including app strategy and opportunity, measurable objectives and key results, target users, competitors, technologies, and features. Some of our workshops and these sticky exercises take place in the digital realm, as we use FigJam online collaboration boards.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The outcome of this exercise — whether physical or digital — remains the same. These stickies give us the strategic path forward and launch us into the planning phase.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"28pDIP5bqvQMV9p6zETZZm","type":"Entry","createdAt":"2024-06-19T00:01:53.238Z","updatedAt":"2024-06-19T00:01:53.238Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How product managers can... > app wall of stickies","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7fvYiGkMCpYQE0MagfS1mA","type":"Asset","createdAt":"2024-06-17T21:08:25.598Z","updatedAt":"2024-06-19T00:01:50.930Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-product-managers-can","description":"a whiteboard with yellow sticky notes from an ArcTouch app strategy workshop","file":{"url":"//images.ctfassets.net/efnbmai9c55m/7fvYiGkMCpYQE0MagfS1mA/c03e3a36a78d2b5465ad64bae9ee20a7/app-wall-of-stickies","details":{"size":957500,"image":{"width":1999,"height":1333}},"fileName":"app-wall-of-stickies","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, these all-important stickies don’t just get created during our workshops. Our product team writes many of them in advance as we prepare for the workshop from our own research. Then, as we go through the workshop journey, we will arrange these stickies, edit them, and create some new ones. But the up-front research is where generative AI tools can greatly help.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How AI-led research aids discovery workshops","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our pre-workshop research takes place in a few forms. We meet with our clients to talk through initial ideas about the business problem they’re trying to solve and the user experience we want to achieve. We bring knowledge based on past projects in similar industries or types of applications. And we rely on web searches to gather more information and the most recent info about an industry or company.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The temptation for builders may be to use AI as a Google search replacement – but the problem is that AI training data is often dated. Just ask AI, “How current is the publicly available data you were trained on?” and you’ll get an answer that shows how it can’t help understand the latest industry news or trends.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1toRQFk6VylDKxgzn2eL5Q","type":"Entry","createdAt":"2024-06-19T00:01:49.232Z","updatedAt":"2024-06-19T00:01:49.232Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How product managers can... > AI prompt training data","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4MBAV0Cwf8cBUUug6qxUXm","type":"Asset","createdAt":"2024-06-17T21:08:17.514Z","updatedAt":"2024-06-19T00:01:46.861Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-product-managers-can","description":"AI prompt asking for the training date with a response of September 2021","file":{"url":"//images.ctfassets.net/efnbmai9c55m/4MBAV0Cwf8cBUUug6qxUXm/548ba8529f186b8eb1cdcc1b622f2563/ai-prompt-training-data","details":{"size":21295,"image":{"width":1180,"height":472}},"fileName":"ai-prompt-training-data","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, how can AI help with the discovery process, particularly before we have our human-powered workshops?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s early, but from our latest experiments, AI does a great job going beyond surface-level research — specifically in how it can synthesize vast information, generate new ideas, and offer inspiration for our workshops.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here is an example.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Researching Dribbble: Example prompts","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s use AI to help us prepare for a hypothetical discovery workshop with a real company (that we love), Dribbble. A social media company for designers to share ideas and design concepts, Dribbble has a beloved website — but no mobile app.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’ll use our internal WPP Creative Studio, a collection of state-of-the-art AI tools available to all agencies that are a part of ","nodeType":"text"},{"data":{"uri":"https://www.wpp.com/"},"content":[{"data":{},"marks":[],"value":"WPP","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". For this workshop, we used OpenAI’s GPT-4. Here is a simple prompt we wrote for some initial business context before a full discovery workshop:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"GBrHt3qzC2uhmAjm8Gl1Q","type":"Entry","createdAt":"2024-06-19T00:01:53.259Z","updatedAt":"2024-06-19T00:01:53.259Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How product managers can... > AI app strategy research...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"3PnXrN2skocZWhSi0icWmv","type":"Asset","createdAt":"2024-06-17T21:08:12.781Z","updatedAt":"2024-06-19T00:01:50.939Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-product-managers-can","description":"Using AI to research the competitive landscape in an ArcTouch app strategy workshop","file":{"url":"//images.ctfassets.net/efnbmai9c55m/3PnXrN2skocZWhSi0icWmv/14a776bb8bfb3c6a22fafdc0a35a6123/ai-app-strategy-research-first-prompt","details":{"size":35571,"image":{"width":1794,"height":1104}},"fileName":"ai-app-strategy-research-first-prompt","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"GPT-4 generates the following output:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2iUYXb00mSAYMAFfig4eIl","type":"Entry","createdAt":"2024-06-19T00:01:49.252Z","updatedAt":"2024-06-19T00:01:49.252Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How product managers can... > AI app strategy research...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2GWP1l5dW9ODenijZLUKSb","type":"Asset","createdAt":"2024-06-17T21:08:04.842Z","updatedAt":"2024-06-19T00:01:46.826Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-product-managers-can","description":"AI-generated research results from an ArcTouch app strategy workshop","file":{"url":"//images.ctfassets.net/efnbmai9c55m/2GWP1l5dW9ODenijZLUKSb/ff62e4e5daeea9341eae45fe75567767/ai-app-strategy-research-first-result","details":{"size":138034,"image":{"width":1320,"height":2282}},"fileName":"ai-app-strategy-research-first-result","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Reviewing and re-prompting to go deeper","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"These first results are useful and certainly save us time, but there’s no insight here we couldn’t have surfaced with existing research techniques. And there are some inaccuracies — e.g. Dribbble does not have a mobile app. It’s a good reminder never to assume 100% accuracy with AI.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, In our experience, engaging with AI becomes even more valuable the deeper you drill down in specific areas. So, let’s get more specific with Dribbble’s unique opportunities with this prompt:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"21tbGaSnVsdylehAkDJGJE","type":"Entry","createdAt":"2024-06-19T00:01:51.226Z","updatedAt":"2024-06-19T00:01:51.226Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How product managers can... > AI app strategy research...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5HQLbYK2Uj82o2tf7HGXf4","type":"Asset","createdAt":"2024-06-17T21:07:56.807Z","updatedAt":"2024-06-19T00:01:48.920Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-product-managers-can","description":"Using AI to brainstorm innovative opportunities in an ArcTouch app strategy workshop","file":{"url":"//images.ctfassets.net/efnbmai9c55m/5HQLbYK2Uj82o2tf7HGXf4/6750ec0e038344bec6fdb50756ac1de5/ai-app-strategy-research-second-prompt","details":{"size":15101,"image":{"width":1396,"height":334}},"fileName":"ai-app-strategy-research-second-prompt","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"And here is GPT-4’s output:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7EFt6dvlByetWGhvMRh3Mc","type":"Entry","createdAt":"2024-06-19T00:01:49.301Z","updatedAt":"2024-06-19T00:01:49.301Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How product managers can... > AI app strategy research...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7jyJNIhpauVUZU9eXRoakH","type":"Asset","createdAt":"2024-06-17T21:07:48.726Z","updatedAt":"2024-06-19T00:01:46.856Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-product-managers-can","description":"AI-generated research results from an ArcTouch app strategy workshop","file":{"url":"//images.ctfassets.net/efnbmai9c55m/7jyJNIhpauVUZU9eXRoakH/a3ba350e3c16478c7a19aaf5950ad4a4/ai-app-strategy-research-second-result","details":{"size":141505,"image":{"width":1760,"height":1804}},"fileName":"ai-app-strategy-research-second-result","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"This result offers some more ideas and information worth discussing at a discovery workshop that we might not have otherwise come up with.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As mentioned before, AI can be wrong and “hallucinate.” So the final step is to follow up or drill down more by going back to primary sources and the Internet.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The verdict: AI just made our wall of stickies better","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"With a few good prompts, AI just gave us some great fodder we could use for our discovery workshop. For example, the AI-generated specifics on “unique selling proposition” could factor into a discussion about the competitive landscape and differentiation. And certainly, the “opportunities for delight” and “innovative opportunities” could spark discussion and alignment on the initial feature set of a ","nodeType":"text"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"j2EfKisVpgNcDVkZuQLFw","type":"Entry","createdAt":"2024-06-19T02:22:01.658Z","updatedAt":"2025-04-10T19:21:48.490Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"articlePage"}},"locale":"en-US"},"fields":{"internalName":"Forget MVP. Why MLP is our standard for app development","pageTitle":"Forget MVP. 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Let's build something lovable. Together.

","internalLink":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2b961NINQJdQqmyBDHo7Dg","type":"Entry","createdAt":"2024-05-28T18:52:13.416Z","updatedAt":"2024-06-20T13:11:24.164Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"internalLink"}},"locale":"en-US"},"fields":{"internalName":"Shared > Get In Touch","label":"Get In Touch","url":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target","openInANewTab":false}}}}}}},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"From Great Idea To Successful Mobile App","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":",","nodeType":"text"},{"data":{},"marks":[],"value":" we found a stat from ","nodeType":"text"},{"data":{"uri":"http://info.localytics.com/blog/app-retention-improves"},"content":[{"data":{},"marks":[],"value":"Localytics","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that 20% of apps are downloaded and used once — then NEVER used again.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If your app tries to do too much — like the Swiss Army knife — you risk diluting that app experience and immediately losing customers. And at launch, you can’t afford to lose customers and potential advocates when you are trying to compete in a marketplace with more than 1 million apps available on both iOS and Android. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"(Related: Learn why we prefer the term minimum lovable product (MLP) instead of","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"minimum viable product (MVP) for app development","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":".)","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A steak knife experience, instead, is all about focus. It’s the right tool for the one and only job. Pick your app’s single purpose for existence, determine the two or three things your app is going to do better than any other apps, and then nail it. That’s what makes apps successful, loved, and most importantly used — over and over again.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Two examples of a steak knife app experience","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are countless examples of apps that try to do too much and fail (like virtually all banking apps). But here are two apps that I think best exemplify the steak knife app experience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Google Maps:","nodeType":"text"},{"data":{},"marks":[],"value":" When ","nodeType":"text"},{"data":{"uri":"https://play.google.com/store/apps/details?id=com.google.android.apps.maps&hl=en"},"content":[{"data":{},"marks":[],"value":"Google Maps","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" started, it was a brilliantly simple way to quickly search for an address or place and then figure out how to get there. It put to shame all of the overly complex GPS apps (and hardware). Most consumers still are stuck with bad software in their vehicles’ display — but this is slowly changing with Apple CarPlay and Android Auto. The other important lesson here: Google started with a no-frills app, then released additional features like turn-by-turn navigation. But this came after Google had perfected the first app and built a gigantic user base that loved the one thing the app did really well.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"MyRadar","nodeType":"text"},{"data":{},"marks":[],"value":": If you need to know whether to put the kids in rain boots and coats for school, look at ","nodeType":"text"},{"data":{"uri":"https://play.google.com/store/apps/details?id=com.acmeaom.android.myradar&hl=en"},"content":[{"data":{},"marks":[],"value":"MyRadar","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". It quickly shows you the weather cells and the movement of those masses. You can get a good sense of how deep you’re in it and what’s ahead. With apps like the Weather Channel, there’s a lot more information (and ads) you need to sift through before you see a forecast.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The trend toward app deconstruction","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We all feel better when we see other people doing and saying the same things we do. With app development, some of the industry giants are moving away from monolithic do-it-all apps (swiss army knives) toward more single-purpose, lightweight and streamlined apps (steak knives). We call this “app deconstruction.” Facebook is the most notable — as it recently stripped out Messenger into a separate app.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Meanwhile, Foursquare spun out Swarm into its own app, then relaunched Foursquare as a much more focused local services app aimed squarely at Yelp.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The message: Do less and do it better. Build a steak knife, not a Swiss Army knife.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"app experience like a steak knife","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" because they do one thing very, very well — unlike the multipurpose Swiss Army knife, which does nothing particularly well. My point was rooted in the idea you need to have focus to create a great app user experience, which will lead to a virtuous cycle of delighted users and app advocates.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But there’s another big reason: lean app development.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, the first steak knife was created long before lean product management methodology became a thing and its evolution certainly took a lot longer than building an app. But at ArcTouch, we frequently talk about the steak knife as a metaphor for the kind of app we want to help our world-class clients create. And often, we use the acronym ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"“MLP” (minimum lovable product)","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — a close relative of the Lean Startup movement’s “MVP” (minimum viable product) — in the same sentence.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What does lean app development have to do with a steak knife?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"As part of the app definition process we perform as part of our ","nodeType":"text"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4oa05hou88OA8rh2YLyYUs","type":"Entry","createdAt":"2024-05-28T18:42:30.564Z","updatedAt":"2024-07-07T15:06:20.921Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"page"}},"locale":"en-US"},"fields":{"internalName":"Services","pageTitle":"Services","slug":"services","components":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"3R12vIXBpUlsSW2p25RJCQ","type":"Entry","createdAt":"2024-05-28T18:07:09.488Z","updatedAt":"2024-07-08T22:37:29.020Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":32,"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tilesContainer"}},"locale":"en-US"},"fields":{"internalName":"Shared > Flexible engagement options for...","tabLabel":"Working Together","title":"

Flexible options for working together

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The MVP concept was developed by product management gurus Steve Blank and Eric Reis, who popularized the lean startup movement in Silicon Valley. An MVP is the leanest product you can build to test your assumptions about that product and its intended market. (Read why we think the term ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"MLP is a better standard than MVP for app development","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you burden your initial release with too many features and capabilities, you won’t really know what you’re testing. And you’ll add valuable time — and cost — to the schedule without really knowing if you’re idea is salient.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Start with one thing. Then make it even better","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"According to Wikipedia, the ","nodeType":"text"},{"data":{"uri":"http://en.wikipedia.org/wiki/Steak_knife"},"content":[{"data":{},"marks":[],"value":"evolution of sharp table knives into steak knives","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" started after World War I. Historically, table knives needed to be regularly polished and sharpened to be effective. The introduction of stainless steel after WWI meant knives no longer needed to be polished as part of routine maintenance. After WWII, a manufacturing breakthrough led to serrated steak knives that no longer had to be sharpened (or polished). And in the 1950s, a new heat treatment to stainless steel meant the knives would stay sharp — even if they weren’t serrated.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That sounds a bit like a lean development roadmap. Stainless steel essentially was the MVP. And because it proved true that there was demand, “innovation” with the product continued and enabled the development of serrated knives and material engineering.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Mobile: What’s true today won’t be tomorrow","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The evolution of steak knives took decades. You don’t have that kind of time to build your mobile app. The fact is, what’s true today in mobile won’t be true tomorrow.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Every year, Apple and Google hold massive industry events that turn the mobile world upside down then right-side up again. With each event, improvements to iOS and Android mobile operating systems and developer tools are revealed, and entirely new hardware platforms are unveiled. In 2014, wearables, home automation, and automotive integration became new opportunities for developers and the companies building digital experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As Ted Schadler and John C. McCarthy of ","nodeType":"text"},{"data":{"uri":"https://www.forrester.com/Wanted+Mobile+Engagement+Providers/fulltext/-/E-RES89424"},"content":[{"data":{},"marks":[],"value":"Forrester Research point out","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", “Mobile programs are complex and continuously evolving.” As a result, organizations must focus on “multiphase engagement outcomes, not just project completion.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This constant change means that companies stubbornly committed to a long-term roadmap or even an overly complex project are much more likely to fail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Lean App Development and Strategy Through Execution","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"At ArcTouch, lean app development typically begins with discovery, when we discuss and confirm what we know about a company’s business, industry and customers. With this baseline, we move into definition and begin to articulate a product overview, guiding principles, and target users.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That product overview can have multiple features and benefits, but we eventually distill it down to a core MLP that everyone aligns around. It’s the app that will drive the most business value, with the minimum budget, developed to get to market fast so that we can quickly test our assumptions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This MLP also becomes the foundation for subsequent releases. Because it’s simple — like a steak knife — it’s easy to maintain and add new layers in a way that makes sense. But only after proving that the MLP indeed delivers value both to the user and the business. 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We also wrote about how ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target:fields:content:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"apps should be like steak knives","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — and not multi-purpose Swiss Army knives — by doing one thing really well.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But when we’re defining the requirements for a first-generation app, we intentionally don’t use the Lean Startup term minimum viable product (MVP). That’s because building something “viable” isn’t enough. Instead, we subscribe to the idea of a “minimum lovable product,” or MLP. Here’s why.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Why ‘viable’ isn’t good enough for apps","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The reason why we don’t use the term MVP isn’t the literal definition. It’s how some people apply it. ","nodeType":"text"},{"data":{"uri":"https://en.wikipedia.org/wiki/Minimum_viable_product"},"content":[{"data":{},"marks":[],"value":"Per Wikipedia","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":": “A minimum viable product (MVP) is a version of a product with just enough features to satisfy early customers and provide feedback for future product development.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The keyword here is “satisfy.” Some development teams take that to mean a first-generation product or app simply needs to do the bare minimum to satisfy their customer. The problem is that “satisfy” connotes a single experience. Any app that’s usable — and perhaps allows you to complete a task of some kind — could meet that requirement. A meh-tasting meal might “satisfy” your hunger in the moment. But a deliciously seasoned dish? That’s what will keep you coming back to a great restaurant — and motivate you to tell your friends about it and write a 5-star Yelp review.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And like a great restaurant, ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target:fields:content:content:0:content:1:data:target:fields:content:content:6:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"a truly successful app","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — one that delivers value to both users and business — needs ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"something","nodeType":"text"},{"data":{},"marks":[],"value":" that will keep a company’s most valuable customers coming back. Again and again. And if you’re just ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"satisfied","nodeType":"text"},{"data":{},"marks":[],"value":" with an app — and there isn’t something lovable about the experience — you’re probably not going to give it another shot. Which means a super-lean MVP app that just satisfies users on a basic level still might be one of the ","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/271628/percentage-of-apps-used-once-in-the-us/"},"content":[{"data":{},"marks":[],"value":"25% of apps that only get used once after download","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". But a lovable one? That’s what will keep people coming back. And that’s what will turn customers into evangelists who tell their friends about the app and write great reviews in the app stores.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, what exactly makes an app lovable?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are two key ingredients that can elevate an app from MVP to MLP.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Repeat utility","nodeType":"text"},{"data":{},"marks":[],"value":": In product development circles, we often talk about how products need to solve a “problem.” Put in other terms, it needs to be useful. But not just useful once. It needs to have repeat utility — otherwise, it’ll be a novelty. We’ve all used those novelty apps — even my kids became bored after a day of using a fart app on Alexa.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"One example of repeat utility from our portfolio is ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"3M’s Filtrete Smart app","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". This companion app for the Bluetooth connected Filtrete™ Smart Air Filter monitors airflow and filter usage in your home HVAC system — and then proactively notifies you when it’s time to replace the filter. Knowing it’s time to replace the filter is nice, but we think the feature that ultimately elevated our MLP to “lovable” status was the integration with e-commerce sites. It’s easy to re-order filters through the app when it’s time to replace them. Users loved that feature, too (as did 3M, which saw an increase in sales) — so much so, that after the MLP, we doubled down by integrating ","nodeType":"text"},{"data":{"uri":"https://developer.amazon.com/en-US/alexa/dash-services"},"content":[{"data":{},"marks":[],"value":"Amazon Dash Replenishment services","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Now, users can choose to have the app automatically order replacement filters to arrive right when you need them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Surprise and delight","nodeType":"text"},{"data":{},"marks":[],"value":": The second key ingredient to an MLP is a little bit harder to define, but it’s the kind of thing you recognize when you experience it. We describe a “surprise and delight” feature to our clients as something that delivers upon a company’s brand promise and offers a meaningful and memorable experience. 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McCormick, a leader in the food industry, teamed up with ArcTouch to help customers discover new flavors and find meal inspiration in the kitchen.

ArcTouch designed and developed the Flavor Maker app for the flavor-obsessed to explore spices, plan meals, and try new recipes.

This iOS and Android app includes step-by-step recipes, videos, and shopping lists to make cooking with friends and family easy.

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Insights from our big brains

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When company leaders considered mobile technology, they saw an opportunity to create a bridge between the brick-and-mortar experience and digital.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As Tom Rowe, McCormick’s digital marketing operations manager, said: “We approached ","nodeType":"text"},{"data":{"uri":"http://www.grey.com"},"content":[{"data":{},"marks":[],"value":"Grey","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ArcTouch with a rather simple idea — how do we engage consumers at-shelf and make it possible for consumers to scan our products to get more information. Their teams helped bring it to life with a compelling app experience that was beyond expectations. 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On your phone or with VR goggles, you can instantly be transported around the world and learn the backstories about how, where and by whom those spices are produced. VR is pretty amazing technology — but the thing I love most is learning the inspiring stories of the people who produce the ingredients I’m about to use in my own kitchen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The image at the top of this blog post is the original concept sketch that our ","nodeType":"text"},{"data":{},"content":[{"data":{},"marks":[],"value":"app design team","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" proposed for this VR experience, and the actual implementation in the app is shown here.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"ROI that’s as satisfying as a gourmet meal","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our team has been excited about this project since the first day we met with McCormick. 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The Gorilla Foundation and ArcTouch created an app to help continue the legacy of Koko, the western gorilla who learned to sign over 1000 words from Dr. Penny Patterson.

This cross-platform Flutter app helps people learn sign language through hundreds of hours of sign-language words and conversations from Koko, Penny, and others.

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","nodeType":"text"},{"data":{"uri":"https://www.contentful.com/developers/docs/concepts/data-model/"},"content":[{"data":{},"marks":[],"value":"Contentful","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" excels at this, enabling users to group all resources related to a project — including content entries, media assets, and settings for localizing content into different languages — by organizing them into spaces. This customization offers full control of the content and how it’s structured.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Another factor to consider is customizable workflows. Custom workflows for each scenario can avoid a lot of headaches during projects. 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It’s hard to explain my desire to be among the first to own it. Perhaps it was because I’ve always had mobile in my blood — even before “mobile” was really a thing. I’ve always been kind of a nerd when it came to being among the first to acquire new gadgets, but the fact that this new gizmo was so utterly portable somehow made my yearning stronger.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, I walked into a nearby electronics store and threw down my credit card to make the purchase. The salesman at the time reminded me the Newton wasn’t going to be available until the next day. “But,” I argued, “if the Newton is going on sale tomorrow, you must already have stacks of them in the back room. And I’m ready to pay you right now for one. 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And perhaps more importantly, it taught me something that became a foundation for how we create mobile and connected experiences here at ArcTouch.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A first of its kind product that did (too) many things","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The failures of Newton are ","nodeType":"text"},{"data":{"uri":"http://www.wired.com/2013/08/remembering-the-apple-newtons-prophetic-failure-and-lasting-ideals/"},"content":[{"data":{},"marks":[],"value":"well documented","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". I think those failures could be distilled to two facts. First, the Newton represented a new product category — the personal digital assistant (PDA) — and no one really had a reference point for what to expect from it. 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I don’t believe the company itself knew what to make of the market nor who it should target. Engineers? Business users? Consumers? Based on the ads at the time, it seemed like Apple was most serious about targeting business users:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"55Bh5BPL3icCP9DIh9IdZ7","type":"Entry","createdAt":"2024-06-19T00:32:04.088Z","updatedAt":"2024-06-19T00:32:04.088Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"videoPlayer"}},"locale":"en-US"},"fields":{"internalName":"Article - Remembering the Apple Newton:... > Video","videoUrl":"https://www.youtube.com/embed/lkg4EAK0Y30?start=41&end=71"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"But the Newton’s product features certainly weren’t aligned on a single type of user. One example: the on-board calculator. When Newton was released, I was in business school and all my budding entrepreneurial colleagues had an HP financial calculator. But the calculator inside the Newton was instead a scientific calculator designed for engineers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"After a few months of tinkering with the Newton, I decided to share my opinion about its shortcomings by going right to the source: Apple itself. I went to an Apple Newton developer’s conference and tracked down a woman who worked in product management. I told her I thought the Newton’s business ads and the product feature set were out of sync — using the scientific calculator as the prime example. And I told her the Newton was trying to do too much.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"She liked my initiative and offered me a summer internship in the Newton group at Apple’s headquarters in Cupertino, Calif. And that internship later led to a full-time job within the Mac product management group. The Newton got me a job, but it did something else even more important for me.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The most important (one) thing the Newton taught me","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tech historians often refer to the Newton as a device ahead of its time and a predecessor to the iPhone. In many ways, it’s true — Newton was ahead of its time. But the failure had more to do with the fact that the Newton didn’t have a single feature, like the actual phone feature of the iPhone, to help anchor it and make it something a broad audience would understand and desire.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"wtSmvGoOZBu3LNj4xj01N","type":"Entry","createdAt":"2024-07-01T16:41:01.591Z","updatedAt":"2024-07-01T16:45:23.983Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - Remembering the Apple Newton… > Image 3","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4Rah19L5EDyGWLF2fz4ROB","type":"Asset","createdAt":"2024-07-01T16:40:01.602Z","updatedAt":"2024-07-04T13:52:17.724Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"locale":"en-US"},"fields":{"title":"article-remembering-the-apple-newton-image-03","description":"newton prototype","file":{"url":"//images.ctfassets.net/efnbmai9c55m/4Rah19L5EDyGWLF2fz4ROB/1cc843e599bb23eb7353c6da403e762a/newton-prototype-eric-shapiro-2-6.jpg","details":{"size":32294,"image":{"width":478,"height":530}},"fileName":"newton-prototype-eric-shapiro-2-6.jpg","contentType":"image/jpeg"}}},"caption":"A working Apple Newton prototype."}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s hard to overstate the importance of having that kind of anchor and product focus. Find one thing and do it well. Rigorously, meticulously well. The Newton is the classic tech example of the Swiss Army Knife. It tried to do — and did do — a lot of things. And it did them all poorly. The Newton’s story may have turned out differently had Apple rallied around perfecting the note taking ability, and then focused the marketing on that capability and the related business problems it solved. Then the Newton could have evolved to add value for new users in different ways, ultimately becoming an indispensable product.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This learning is reflected in everything we do here at ArcTouch. We often talk about ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target:fields:content:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"building steak knives","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" and repeatedly advise our clients to avoid trying to do too much with the experiences we are helping them create. This is especially important for any first-generation application, or as we commonly use a term from lean thinking, ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"the MVP (minimum viable product)","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". Keep it simple, focus on solving a single problem, and get it to market quickly rather than bogging it down with secondary features. Whether it’s a mobile app, software for the connected home, or an Alexa skill, we always aim to do one thing better than anyone else.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When Steve Jobs introduced the iPhone, he followed this MVP approach perfectly. The iPhone was just three things: a phone, an iPod (something Apple already did better than anyone), and an Internet communicator (","nodeType":"text"},{"data":{"uri":"https://www.youtube.com/watch?v=GK55ElsVzxM"},"content":[{"data":{},"marks":[],"value":"watch the introduction here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"). And it did those limited things better than any other product out there. It wasn’t until a year later that the functionality expanded with the next breakthrough, in the form of custom apps available through the App Store.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Annual reflections","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Almost like an annual holiday, I always reflect on the Newton this time of year. I recount the story with our ArcTouch team of how I was perhaps the first to purchase one. I talk about how the Newton helped get me a job and launch my career in mobile, and how I had a front row seat to watch one of our industry’s most notorious learning experiences. 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And over the past 30 years of friendship and collaboration, we’ve often spent evenings dreaming about the next big thing — and related business opportunities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1VocxJTlH94OBSHYPwpVI","type":"Entry","createdAt":"2024-07-04T20:45:14.659Z","updatedAt":"2024-07-04T20:45:14.659Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"en-US"},"fields":{"internalName":"Article - How the App Store… > “So we decided — and...","quote":"“So we decided — and to some extent the industry decided for us — that we should build a business creating apps for the iPhone that were free for users.”"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course it’s easy to say it now, but the brainstorm we had that afternoon shortly after the App Store announcement felt different. We’d both spent time at Apple, and throughout our careers we’d worked as software developers, product managers and evangelists for new technology.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We saw the future — and it was apps. A personal computer in your pocket, powered by great software. Mobile experiences to be defined. And entire businesses and industries built around this opportunity.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"I remember the brainstorm vividly. Eric and I were standing on either side of the kitchen island in my home in Menlo Park. And the ideas were flowing so fast that I had a hard time capturing all of them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The original app ideas","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Before the end of that brainstorm, that ordinary piece of paper had at least 25 ideas for apps. Sadly, I didn’t keep the piece of paper (sorry readers, the image above this post is a re-creation). We quickly transcribed those ideas into a digital document — and added several more ideas over the next few months leading up to the official App Store launch.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’re pretty proud of some of the ideas. 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weeks ago at its annual Worldwide Developer’s Conference (WWDC), Apple announced a new framework called ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/arkit/"},"content":[{"data":{},"marks":[],"value":"ARKit","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that will dramatically simplify the process of building augmented-reality apps for iPhone and iPad.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Although Apple is late to the AR game, the tech giant has the key ingredients to help developers and businesses bring AR to the masses. 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The framework includes powerful tools to help process user context, with underlying technologies such as:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/arkit/"},"content":[{"data":{},"marks":[],"value":"Visual Inertial Odometry (VIO)","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to understand where you are in space and where a device camera is looking.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Scene understanding and scale estimation via plane detection and ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/documentation/arkit/arscnview/2875544-hittest?language=objc"},"content":[{"data":{},"marks":[],"value":"hit testing","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Light estimation, so that as a scene darkens, virtual objects also darken to make sure they continue to look natural within their environment.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Also, because Apple builds the hardware and the operating system, ARKit can coordinate between the camera, motion sensors, CPU, and graphics chip in ways that other third-party developers are unable to do. This means that Apple is able to serve up AR information in a manner that takes a dramatically lower toll on battery life and performance than previous approaches. And it gives app developers more resources to work with when building their own custom experiences on top of ARKit.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The benefits of this optimization between hardware and software are significant. Apps built with ARKit can be used on any iPhone or iPad with an A9 chip or newer under the hood. I’ll explain why that matters in a bit.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But AR has been hyped for years. Is ARKit ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"really","nodeType":"text"},{"data":{},"marks":[],"value":" going to make a difference?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Apple is rarely the first-to-market with any technology. But the company has an incredible track record of creating ecosystems that provide a foundation for new products (e.g. iTunes for iPod and the App Store for the iPhone).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The same is true with ARKit. 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The ","nodeType":"text"},{"data":{"uri":"https://blog.google/products/google-vr/latest-vr-and-ar-google-io/"},"content":[{"data":{},"marks":[],"value":"newest release of Tango","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", unveiled at the most recent Google I/O in May, has capabilities that objectively are far beyond what Apple announced at WWDC. Google’s AR technological maturity is evident in its Visual Positioning Service (VPS) and high-resolution mapping of indoor spaces to produce floorplans and 3D models, to name just a few highlights. Google also demonstrated several partnership projects in development with global brands such as BMW, Pottery Barn, and Lowe’s.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"04q7DfnTjUILaX9lxm4bd","type":"Entry","createdAt":"2024-06-27T18:35:03.467Z","updatedAt":"2024-06-27T18:35:03.467Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - Why Apple’s ARKit Will… > Image 2","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"43at0zE4nrbYVr4jDXFlGv","type":"Asset","createdAt":"2024-06-27T18:34:28.339Z","updatedAt":"2024-07-04T13:26:18.748Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"locale":"en-US"},"fields":{"title":"article-why-apples-arkit-will-image-02","description":"Pottery Barn Google Tango","file":{"url":"//images.ctfassets.net/efnbmai9c55m/43at0zE4nrbYVr4jDXFlGv/2bd0a5eea429b0acf283d21bb61bd707/pottery-barn-2-6.jpg","details":{"size":13594,"image":{"width":600,"height":338}},"fileName":"pottery-barn-2-6.jpg","contentType":"image/jpeg"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"SOURCE:","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":" ","nodeType":"text"},{"data":{"uri":"https://www.potterybarn.com/pages/google-tango-3d-room-view/"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Pottery Barn","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, what makes Apple’s ARKit different?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"While other companies have been in the AR space for much longer, Apple is once again in a position to do what it is has executed time and again: allow others to lay a foundation, then swoop into a market with exactly the right ingredients for mass adoption where others have fallen short. In the case of AR, what are those key ingredients? Two words: Scale and Sales.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Key Ingredient 1: Scale","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Each of the current players in AR has inherent self-limiting constraints on its total addressable market. For example:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For Microsoft, cost is a barrier to adoption, with the required HoloLens hardware costing up to $5,000.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For Google, Tango can only run on phones and tablets with Tango-specific hardware, of which there are only ","nodeType":"text"},{"data":{"uri":"https://get.google.com/tango/"},"content":[{"data":{},"marks":[],"value":"two devices available for sale","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For Snapchat and Facebook, all AR experiences are retained within their respective apps, so developers are limited in what types of experiences make sense within a social network context. Businesses that create AR experiences for their customers on top of these networks — though massive — will always be at the mercy of Snapchat and Facebook.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"On the other hand, recall earlier that I mentioned Apple’s ARKit will run on any iPad or iPhone with an A9 processor or newer. That means every iPhone released since the iPhone 6s in 2015, and every iPad (except mini) released since the iPad Pro (12.9-inch) in 2015. Translation: in the fall when iOS 11 is released, there will immediately be an audience of hundreds upon hundreds of millions of customers who already own ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everything they need","nodeType":"text"},{"data":{},"marks":[],"value":" to use augmented reality apps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In addition, because ARKit is available for all developers and businesses to use within their own independent apps, there aren’t as many branding or experience constraints as building on social platforms. App makers can build rich custom experiences limited only by their imagination.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Key Ingredient 2: Sales","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"In addition to a massive audience of customers with AR-ready hardware already in-hand, Apple has another very convincing incentive for developers to get on board: money. In 2016, ","nodeType":"text"},{"data":{"uri":"http://www.investors.com/news/technology/click/apple-leads-in-app-sales-despite-smaller-base-of-users/"},"content":[{"data":{},"marks":[],"value":"Apple brought in an estimated 60 percent of all mobile app sales","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", according to BMO Capital, and in June Apple announced that App Store earnings for developers have now exceeded $70 billion.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"No other company has announced anything even close regarding developers’ earnings from their app platforms.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The constraints of scale and sales faced by the other players in AR present an uphill battle to reach a critical mass of developers. It’s much easier to justify the business case for building an iOS AR experience when the reach is greater and it takes less time/money because the toolkit and hardware ecosystem are more complete.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Apple has a huge, incredibly loyal customer base with a proven will and means to invest in the app ecosystem. Developers and companies who choose to build for ARKit can do so with confidence that if they build a compelling experience, there will be a paying audience ready and waiting.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, what does ARKit mean for developers?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ARKit provides app designers and developers with the freedom to focus on building great experiences and great content without the heavy lifting it took in the past. No more spending weeks or months rolling your own AR renderer or world-tracking engine, performing object mapping and spatial tracking using computer vision and physics algorithms. Instead, you can jump right in at the fun part: designing and building the experience you envision.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"ARKit also builds upon many of Apple’s existing technologies, including Metal, SpriteKit, and SceneKit, and also offers integrations with Unity and Unreal Engine. This means you’ll need to learn the specifics of the ARKit API, but you may already have all of the other skills you need to start building right away.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What does ARKit mean for businesses?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The potential use cases for AR are significant, from retail/virtual shopping, to training, to customer engagement, to gaming, and beyond. One of our ","nodeType":"text"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"hknVrY157jg81S7C6VVoS","type":"Entry","createdAt":"2024-06-19T15:44:29.513Z","updatedAt":"2025-04-10T19:21:27.333Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":17,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"articlePage"}},"locale":"en-US"},"fields":{"internalName":"10 Lessons We Learned from Our 2017 Hackathon","pageTitle":"10 Lessons We Learned from Our 2017 Hackathon","slug":"2017-hackathon-10-lessons","heading":"10 Lessons We Learned from Our 2017 Hackathon","description":"From building voice assistants to chatbots, wearables and the IoT, the ArcTouch design and development team shares lessons from its two-day 2017 hackathon.","readTime":"5","datePicker":"2017-01-18T22:52:11+00:00","categories":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0"],"author":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"44fYFYT5gbr9dV2ltMzZ7M","type":"Entry","createdAt":"2024-06-17T20:39:08.995Z","updatedAt":"2024-06-27T20:27:16.008Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"author"}},"locale":"en-US"},"fields":{"internalName":"Troy Petersen","name":"Troy Petersen","slug":"troy-petersen","description":"Troy is the editorial director for ArcTouch. After starting his career as a sports journalist, he’s been working in technology for 25 years as a marketer and writer.","jobPosition":"Editorial Director","linkedinLink":"https://www.linkedin.com/in/troypetersen/"}}],"tags":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:tags:5","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target:fields:tags:8"],"showShareLinks":true,"desktopHeroImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"zQuxzRwJ8bQ2x1AMO6qIQ","type":"Asset","createdAt":"2024-06-20T03:22:21.936Z","updatedAt":"2024-06-20T03:22:21.936Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en-US"},"fields":{"title":"article-10-lessons-we-learned-hero","description":"people working","file":{"url":"//images.ctfassets.net/efnbmai9c55m/zQuxzRwJ8bQ2x1AMO6qIQ/fb2ad45e180f0777e3f9f20c31616a5e/people-working-lr","details":{"size":44439,"image":{"width":800,"height":530}},"fileName":"people-working-lr","contentType":"image/jpeg"}}},"featuredCardImage":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:1:fields:relatedPosts:1:fields:content:content:12:content:1:data:target:fields:content:content:16:content:3:data:target:fields:content:content:36:content:1:data:target:fields:desktopHeroImage","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"One goal for any successful hackathon is to learn. And that was our mission last week, as our entire team assembled in our San Francisco and Florianópolis, Brazil offices for our third annual hackathon. And learn we did. Sure, we consumed gallons of coffee, ate from a seemingly endless supply of food provided by local eateries, and enjoyed some adult beverages along the way. But we unequivocally gorged ourselves on technology and geeked out on solving user and business problems.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unlike past years","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", this year’s ArcTouch hackathon had a theme and a clear parameter. Our 11 project teams were challenged to build digital products around the theme of food — for emerging platforms such as ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"home assistants, AR, wearables, or other IoT beyond traditional “mobile apps.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, we hacked. We built. We solved. And along the way, here are 10 of the many lessons we learned (or were reminded of):","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Building cross-platform voice-based apps is a familiar challenge","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"A few of our teams focused on the emerging voice assistant opportunity, and for good reason. Hands-free voice interaction can solve real problems for certain types of apps, like when you’re preparing food in the kitchen and interacting with a touch screen doesn’t work because your hands are covered in the ingredients for your next meal. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"But when it comes to building cross-platform apps for the two major home assistant platforms, Amazon’s Alexa and Google Home, it’s a familiar conundrum.","nodeType":"text"},{"data":{},"marks":[],"value":" On the surface, the platforms seem similar. But the deeper you get into the code, the more divergent the applications become, much like the iOS and Android mobile dilemma. It points to an opportunity for a third party (like ","nodeType":"text"},{"data":{"uri":"https://www.xamarin.com/"},"content":[{"data":{},"marks":[],"value":"Xamarin","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" did for mobile apps) to build a bridge between the two platforms.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Creating an integrated experience across text and voice-based platforms requires duplicate effort","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Creating cross-platform apps for different voice assistants — e.g. Google Home and Alexa — is challenging. Building an integrated experience that includes voice and text-based applications in a two-day hackathon is nearly impossible. As one of our teams found out, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"extending a voice-based app from Alexa to a text-based chatbot on Facebook Messenger basically meant building two entirely different apps.","nodeType":"text"},{"data":{},"marks":[],"value":" There was very little code or design that could be shared — though there are services like ","nodeType":"text"},{"data":{"uri":"https://aws.amazon.com/lex/"},"content":[{"data":{},"marks":[],"value":"Amazon Lex","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", currently in beta, that may help developers extend their apps to both voice and text platforms in the future. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Designing voice/text interfaces are more complex than designing graphical interfaces","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"There’s a perception that chatbots or voice assistants don’t need design, that they are just code and a lot of scripted dialog. This couldn’t be further from the truth. True, there are no screens to visually design. But when it comes to imagining the user experience of a conversational app, the permutations of how many paths one can take is daunting. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Think of it this way: There are only so many touch-based interactions you can have with your smart phone. But there are so many things you can say to a voice assistant.","nodeType":"text"},{"data":{},"marks":[],"value":" It might just take more skill to carefully manage and design an engaging conversational user interface flow than a graphical user interface. To that end…","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Understanding voice design will be an increasingly important skill for developers","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The title of “voice user interface designer” may soon start to appear atop job descriptions and LinkedIn profiles","nodeType":"text"},{"data":{},"marks":[],"value":" as building applications for voice-driven interfaces becomes increasingly popular. Amazon, as you might expect, is leading the charge here. It’s published a “","nodeType":"text"},{"data":{"uri":"https://developer.amazon.com/public/solutions/alexa/alexa-skills-kit/docs/alexa-skills-kit-voice-design-best-practices"},"content":[{"data":{},"marks":[],"value":"Voice Design Best Practices","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"” guide for developers of voice-based conversational apps. Conforming to a platform’s best practices will be important, of course, but it’s equally important for companies building Alexa skills and Google Home apps to make sure their brand voice comes through, too. One of our hackathon teams attempted to build a product in which Alexa was more casual with her language to try and make her feel less stodgy and more human. Results on our project were mixed. Moving forward, negotiating that intersection between the brand voice and platform best practices will be a valuable skill.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Lack of notifications on Alexa and Google Home is limiting","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Imagine having a relationship with someone who only talks to you when you first talk to them? That’s not really much of a relationship. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Alexa and Google Home, at this point, don’t have the ability to proactively send reminders, notifications or otherwise start a conversation.","nodeType":"text"},{"data":{},"marks":[],"value":" Mobile phones and tablets offer developers the ability to send visual and audible notifications (a.k.a. push). Developers, of course, often overuse notifications on phones, much to the chagrin of their users. And there’s even more potential for misuse of voice notifications in the home. But in order to become a truly useful assistant, platforms like Alexa and Google Home will eventually need to be able to initiate a conversation. Think: “I noticed it’s 80 degrees in your upstairs bedroom. Would you like me to turn on the air conditioner?”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"6. Google Home might become a great platform … but it’s early","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Google Home just launched in November, so the hackathon was a good chance for some of our teams to flex our dev muscles on a new platform. However, Google is taking a very measured approach to ","nodeType":"text"},{"data":{"uri":"http://www.theverge.com/2016/12/8/13878444/google-home-developers-actions-ecosystem-app-store"},"content":[{"data":{},"marks":[],"value":"building its developer ecosystem","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" — and there is very little in the way of documentation available (though Google has promised it’s coming soon). Despite the lack of information available, our teams were up to the challenge, and we managed to learn a lot about Google Home. Stay tuned for more on that soon.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"7. Even in a hackathon, starting with a user problem is a must","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"As I mentioned earlier, the mission of our hackathon is to learn, and specifically learn about new technologies we can use for our clients’ projects. Despite the fact that technology headlined our hackathon, addressing user problems was at the core of the products we built. More so than our past two hackathons, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"our product teams delivered focused products that we think have some potential","nodeType":"text"},{"data":{},"marks":[],"value":". And our teams, comprised of developers, designers and business people, really rallied around those problems. When you have two days to build something, this provided the focus we needed to avoid distraction.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"8. Chatbots are only as smart as their back-end","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The potential for truly smart chatbots is enormous — but digital denizens need a brain, and more specifically a memory. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"One of the limitations for current chatbot platforms is that the bot’s memory is limited to what’s in the chat thread","nodeType":"text"},{"data":{},"marks":[],"value":". But what if you have a bot that could live in multiple places and collect information across threads? The potential becomes so much greater. That data — the brain/memory — has to live somewhere. Also, this served to remind us that user context — all the information about us that might help make for a smarter assistant — lives outside the application. There’s no doubt, that tomorrow’s chatbots must break through the walls of a single application to deliver the kinds of intelligent experiences we’re expecting. This challenge isn’t exclusive to bots — many phone apps run in isolation, unable to communicate with other apps or take advantage of system-level user information that might make these experiences smarter.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"9. Cucumbers and zucchini squash kind of look the same","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of our teams built an augmented reality app that allows you to scan different ingredients and then suggests meals you could cook based on what you have on hand. Part of the technical solution required using a real-time image recognition API, and we tried Google Cloud Vision, IBM Watson and Amazon Rekognition, among others. For the most part, they worked great. That is, until we scanned a cucumber and the app thought it was zucchini squash.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"10. Don’t reinvent the wheel","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Two days goes fast. As much as our engineers love to write original code, what makes them great at their jobs is they know about tools that can help them get stuff done fast under duress. Specifically, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"using existing platforms, back-ends and APIs is a great path to building a proof of concept in two days","nodeType":"text"},{"data":{},"marks":[],"value":". Just one example: One team found a video platform called ","nodeType":"text"},{"data":{"uri":"https://goanimate.com/"},"content":[{"data":{},"marks":[],"value":"GoAnimate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that made it easy to design a fully animated tutorial to help kids learn how to cook eggs — in two days!","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"recent hackathon","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" projects resulted in a proof-of-concept app that could recognize photos of fruits and vegetables and make recommendations for recipes with those ingredients. A grocery store, for example, could use something similar to build brand loyalty and offer additional value for their customers. For a few more demos to jump-start your imagination, watch ","nodeType":"text"},{"data":{"uri":"https://www.apple.com/apple-events/june-2017/"},"content":[{"data":{},"marks":[],"value":"the WWDC keynote video","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" from about the 1:28:30 to 1:32:30 timestamp.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2gk38Ca00LJBaxd1ieV5uJ","type":"Entry","createdAt":"2024-06-19T19:37:15.399Z","updatedAt":"2025-04-10T19:16:59.038Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":29,"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"articlePage"}},"locale":"en-US"},"fields":{"internalName":"Top iOS 11 Features That Matter Most for App 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11","file":{"url":"//images.ctfassets.net/efnbmai9c55m/7fceeg0bcUwnpyUWoyEs87/d9f60e7e4f0fb487dfcd91538905530e/wwdc2","details":{"size":69838,"image":{"width":800,"height":451}},"fileName":"wwdc2","contentType":"image/jpeg"}}},"featuredCardImage":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:1:fields:relatedPosts:1:fields:content:content:12:content:1:data:target:fields:content:content:16:content:3:data:target:fields:content:content:37:content:1:data:target:fields:desktopHeroImage","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"There are dozens of new features coming out this fall in iOS 11, and developers now have limited access to Apple’s first developer beta, unveiled last week at the company’s annual Worldwide Developers Conference (WWDC).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"There’s nothing we can build into commercial apps just yet, but I and thousands of my developer cohorts are now digging into the new features and updated toolsets, as we try to identify opportunities to build new and improved app-based experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"clients","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" we at ArcTouch serve — ranging from startups to the Fortune 500 — we’ve put together a list of the ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"top iOS 11 features","nodeType":"text"},{"data":{},"marks":[],"value":" we think will matter most when Apple releases iOS 11 in the fall.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Natural Language Processing","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"iOS 11 has been supercharged by Apple’s focus on ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"machine learning","nodeType":"text"},{"data":{},"marks":[],"value":", and specifically its work in natural language processing. With greater intelligence, the OS will recognize names of people and places, along with understanding addresses and numbers that comprise a phone number. Phrases can also be linked automatically to related content — for example, if you search for “hike” in an app you’ll find related content even if it’s not an exact match (like hiked or hikes), something Google has historically done very well. It’s also possible to trigger changes to UI based on text input — for example, a phrase written in a different language could trigger an app to instantly change its UI into that language — a feature I’m looking forward to exploring more. iOS11 can even detect the sentiment of text input — imagine an app that can detect your mood and respond with content that might improve it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Together, these capabilities have the potential to make a ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"big improvement to user experience in apps","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"SiriKit","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"When Apple first introduced ","nodeType":"text"},{"data":{},"content":[{"data":{},"marks":[],"value":"SiriKit in iOS 10, it wasn’t quite as open to developers as I’d hoped","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — as I wrote last year, we were given some capabilities to build fairly basic voice interactions but limited to seven types of applications. But that’s about to change with a major update of ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/sirikit/"},"content":[{"data":{},"marks":[],"value":"SiriKit","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in iOS 11.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For the first time, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"apps can offer transactional features through voice control","nodeType":"text"},{"data":{},"marks":[],"value":". For example, in a banking app, users can ask to transfer money, see balances or pay bills using voice through Siri. It’s possible to create and edit notes and lists, or update a grocery list in a shopping app. Or, if you want to display your Snapchat Snapcode, you could ask Siri to show it on the screen and then share with your friends.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Voice is becoming an important interface because of the benefits it offers — it gives people hands-free access to apps when they need it (e.g. when driving) and in many cases it’s the fastest way to launch an app or get information. Supporting SiriKit should be a high priority for app developers as voice grows in importance.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Barcode recognition","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"QR codes have been a favorite tool of marketers in the past because it allowed them to take users to a website or app. But the fact that this practice required people to download a scanning app was a huge barrier. Now, the ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"iOS 11 camera app supports automatic barcode recognition","nodeType":"text"},{"data":{},"marks":[],"value":", which means anyone with an iPhone can, in one step, snap a picture of a code and take an immediate digital journey to the intended app or website. It’s a feature that the operating system will provide for free in iOS 11 and should be leveraged by all app marketers in order to improve discoverability.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Face detection and tracking","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"As part of Apple’s ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/documentation/vision"},"content":[{"data":{},"marks":[],"value":"new Vision framework","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", apps that provide either real time image/video capturing and/or image handling will be able to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"detect faces and facial features","nodeType":"text"},{"data":{},"marks":[],"value":". The best part is it’s very simple for developers to take advantage of this feature for image-based apps. For example, apps could easily add a virtual accessory to someone’s face (e.g. a mustache or a hat) in real time. Since iOS 11 does the heavy lifting, it doesn’t require the same level of developer skill as custom building the same capability in previous generations of the iOS. The operating system also offers great tools to help with the placement of interface elements on a specific place within the image.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Object tracking/recognition","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"In iOS 11, it’s now possible to detect objects in real time. Through Vision, Apple has provided frameworks to detect many different types of objects in the real world. This means it will be possible, for example, to point your camera at a food item and have an app that searches for recipes that includes that item. Or, if you’re traveling, you might point your camera at a historic landmark and an app can give you information on that landmark.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"People tend to be curious about their surroundings and sometimes they rely on apps to provide answers to questions that they have. Building in support for object tracking can make an app really meaningful for a user.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Handwriting/text detection via Vision","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Through its improvements in machine learning, iOS 11 can now take handwriting or words on an image and translate them to text. So, for example, if you want to write pen and paper, you could theoretically use the iPhone camera to take a picture of notes and have them converted to text. There’s is a lot of testing to be done here, but this opens up great potential use cases that ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"take advantage of offline printed content and convert them into digital content","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Augmented reality through ARKit","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the launch of ARKit, Apple is giving augmented reality a big boost. ARKit offers a set of frameworks that can help you do things like insert virtual objects into the world around you through the device camera. The barrier to create games like Pokémon Go will be lower, as ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Apple provides the toolkit to make augmented experiences much more interactive","nodeType":"text"},{"data":{},"marks":[],"value":". One particularly interesting use case is placing virtual household objects on top of real world objects; for example, you could place a high-fidelity rendering of a sofa in your living room. E-commerce apps, in particular, should start leveraging these tools as a way for users to virtually try items before they buy them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Enhanced push notifications","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"In iOS 11, push notifications are becoming much more advanced — to the benefit of both users and app marketers. In iOS 10, notifications allowed apps to include media previews like photos and videos. But in ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"iOS 11, apps allow you to engage with notifications","nodeType":"text"},{"data":{},"marks":[],"value":" while the device is still in a lock screen. For example, you can watch, like or comment on video or photos, without actually opening the app. You could even have a full chat within the notification. Also, you can choose to make some types of notifications private, provided the app supports this feature, so that others won’t be able to see the contents without unlocking the device. For us developers, this means rethinking how we use notifications and the types of experiences we want to offer outside of the app itself.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Drag and Drop","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Apple’s new ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/documentation/uikit/drag_and_drop"},"content":[{"data":{},"marks":[],"value":"Drag and Drop","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for iPad is a new tool that, like it sounds, allows users to move items across different apps in a similar way to what we experience on our computers. But applied to the touch screen, Apple created a couple of nifty sub-features. For one, users can grab a piece of content by pressing and holding on it — and then it becomes pinned to your finger. Another wrinkle, you can grab multiple pieces of content using different fingers. Apple has yet to enable the feature on iPhone, though ","nodeType":"text"},{"data":{"uri":"https://www.theverge.com/circuitbreaker/2017/6/12/15787404/apple-drag-and-drop-iphone-ios-11-multi-app-hidden-feature"},"content":[{"data":{},"marks":[],"value":"it reportedly exists and is not accessible via the user interface","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", so expect that Apple may eventually give developers access to it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To take advantage of this feature on the iPad, your app needs to support it — both the selection of content within your app and the ability of your app to receive files that just land inside it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This is particularly interesting for productivity apps — especially ones where pieces of related content can be leveraged between them, like Google Docs or Office 365. But for any app that wants to leverage photos from an iPad’s camera or where users create content to share on email or social media apps, this will be a feature developers should support.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"All new Swift compiler in Xcode 9","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Every year alongside the release of its new OS, Apple also releases a new version of its integrated development environment (IDE), Xcode. Normally, this doesn’t have a direct impact on businesses creating the apps or the user experience, just the developers. But this year, Xcode 9, among other great new editing tools, includes a brand-new compiler written specifically for Swift, Apple’s now 3-year-old programming language. This new ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Swift compiler promises to improve build times and file indexing","nodeType":"text"},{"data":{},"marks":[],"value":", two areas that are constant sources of complaints within the developer community. Improvements like these are important to keep Swift moving forward and increase adoption. And, if it truly does improve bottom-line efficiency, that can save companies development time and cost.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Is your app ready for iOS 11?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are lots of new features to take advantage of — and there is also a chance, as with any release, older features may break. If you have a current iOS app and are thinking about updating it for iOS 11, we’re happy to take a look at your app and offer up some free advice. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Let’s set up a time to talk","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"GET A FREE CONSULTATION","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:1:fields:relatedPosts:1"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"Apple is also adding many other features in iOS 11","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" to help consumers locate and communicate with businesses, such as indoor mapping of malls and airports in their Maps app, and ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/business-chat/"},"content":[{"data":{},"marks":[],"value":"Business Chat via iMessage","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" (in beta until 2018). It’s a small leap to envision ways in which this connection to brands could be extended within Apple’s Maps app through use of ARKit in a follow-on update to iOS. In fact, some have been anticipating this type of integration for a few years.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As ","nodeType":"text"},{"data":{"uri":"https://9to5mac.com/2015/05/27/apples-proactive-to-take-on-google-now-with-deep-ios-9-search-augmented-reality-maps-siri-api/"},"content":[{"data":{},"marks":[],"value":"9to5mac wrote in 2015","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", “Pointed towards a cafe, for example, the screen could show a virtual view of menu items or daily specials. If the user points her phone toward a street, a virtual outline of local businesses, restaurants, shopping stores, or coffee shops could appear.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Beyond these integrations, the possibilities become even more powerful when considering combinations of ARKit with other new frameworks that Apple opened to developers this year — including machine learning through CoreML, object and face detection through the Vision framework, built-in QR code recognition, natural language processing, and more.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now is the time for companies to begin experimenting and thinking about whether there is a fit for AR within their business model. With ARKit, Apple has offered up the right ingredients for businesses and developers to build compelling AR experiences — along with the scale and sales for the masses to follow.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Thinking of building an augmented reality experience?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you have an idea for an AR app and want some advice, we’re happy to help. In addition to our design and development services, we offer free consultations. So, let’s ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"set up a time to talk","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":"!","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"featuring augmented reality","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":").","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many of these ideas exist today in the millions of apps for Android and iOS, but they weren’t made by us. As it turns out, the real business opportunity wasn’t exactly what we thought it was on that afternoon.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The value of free","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"When the App Store was launched in July 2008, many people rushed to build apps because of the perceived opportunity to sell them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Eric had spent a lot of time working with enterprise software, where a single sale would be in the thousands of dollars. My experience was in consumer software. I’d recently led product management for Roxio’s digital media software (Easy Media Creator for PC and Toast for Mac), where prices were typically $99 or less.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We believed the App Store would be for software what iTunes was for music. And we, like a lot of people, assumed that people would be willing to pay a decent price in order to download apps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Before we built anything (we both were still working other jobs), we watched as many early apps were priced like traditional consumer software. Some were priced at $49, $79, even $99. But in a matter of just a few weeks, most of those app prices dropped. And dropped. And dropped. And soon, the majority of apps were selling for 99 cents, or they were free.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That, of course, was not a good dynamic for creating a healthy business by selling software. However, we were still convinced there was a business in developing great apps. The iPhone, after all, was a computer in your pocket. But it needed software to bring it to life.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So we decided — and to some extent the industry decided for us — that we should build a business creating apps for the iPhone that were free for users. We believed that companies would eventually see the important role mobile could have in the digital lifestyle — and how providing their customers with useful and delightful (free) app experiences could increase the value of those relationships.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We, of course, weren’t alone in our optimism. On stage at the 2008 App Store announcement, famed venture capitalist John Doerr of Kleiner Perkins ","nodeType":"text"},{"data":{"uri":"https://youtu.be/2dODtKBl8L4?t=1h16m27s"},"content":[{"data":{},"marks":[],"value":"told the audience","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", “There’s never been a better time than now to create a new company for a revolutionary new platform.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And so, we became app consultants, specializing in helping companies create meaningful connections with customers through mobile apps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That is how ArcTouch was born.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The mobile app consulting firm: ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"After our brainstorm and the launch of the App Store, we started pounding the pavement with friends and colleagues in our extended network about the app opportunity. In parallel, Eric spent time digging into iPhone software version 2, building proof-of-concept apps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We effectively became unpaid Apple evangelists, because we fundamentally believed in the idea of great software experiences for the iPhone. We just had to find customers that bought into our vision — and were willing to fund app development projects.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In February 2009, we officially opened for business. We rented part of a garage in a live/work loft at ","nodeType":"text"},{"data":{"uri":"https://www.google.com/maps/place/164+Townsend+Street,+San+Francisco,+CA.+94107/@37.7795062,-122.3919664,3a,75y,323.26h,90t/data=!3m4!1e1!3m2!1szbZE5dlXqdVhZLk-auiPqA!2e0!4m2!3m1!1s0x808f7fd7d02392cb:0xf1264d1936610a7b?sa=X&ved=0ahUKEwivntvI84jcAhVQIKwKHQoqAR4QxB0IJzAA"},"content":[{"data":{},"marks":[],"value":"3rd and Townsend Street","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in San Francisco, put up a ","nodeType":"text"},{"data":{"uri":"https://web.archive.org/web/20090724062658/http://staging.arctouch.com/:80/"},"content":[{"data":{},"marks":[],"value":"website","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and hired our first two engineers, including a smart young coder named Paulo Michels, who is now our EVP of Engineering.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By June 2009 we had our first client, Merck, and by end of the summer we had signed contracts with Honeywell, Champs Sports, and American National Insurance Companies. The rest, as they say, is history.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4Hztx2qC0hb2inIjKASCS5","type":"Entry","createdAt":"2024-06-19T00:24:29.282Z","updatedAt":"2024-07-04T20:45:58.665Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How the App Store... > ERICADAM_OK","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"6e9DknQev15FnC9vrYroVo","type":"Asset","createdAt":"2024-06-17T22:26:44.606Z","updatedAt":"2024-06-19T00:24:27.021Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":3,"locale":"en-US"},"fields":{"title":"article-how-the-app-store","description":"ArcTouch cofounders Eric Shapiro and Adam Fingerman","file":{"url":"//images.ctfassets.net/efnbmai9c55m/6e9DknQev15FnC9vrYroVo/36824e472c14ad4356c1c742af01dfdd/ericadam_ok","details":{"size":20412,"image":{"width":800,"height":281}},"fileName":"ericadam_ok","contentType":"image/jpeg"}}},"caption":"ArcTouch cofounders Eric Shapiro (left) and Adam Fingerman (right) hatched the idea of an app consulting firm shortly after the introduction of the App Store."}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"10 years in less than 100 words","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s hard to encapsulate all that’s happened since in just a few words. The ArcTouch team has grown to more than 150 people. Android joined the market, followed by the IoT, with smart “things” that are all interconnected. Now augmented reality, AI and home assistants like Amazon Echo and Google Home are changing (again) how we as humans interact with the digital world.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And the best part is that I’m still working with my best friend and co-founder Eric, steering a business dedicated to creating incredible digital experiences for some amazing companies.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Life’s defining moments","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Life offers up a handful of truly defining moments.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Like the first time I met Eric, when we were both nerdy college freshmen at Tufts, just trying to understand what our Engineering 101 professor was explaining.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"There was the day I was supposed to get married — September 16, 2001, in New York City. We had to cancel the wedding because of the terrorist attacks five days earlier. Instead, we had a small ceremony at a lake in Connecticut, then took our honeymoon, and “renewed our vows” about a month later with family and friends. We’re as happy as ever, nearly 17 years later.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And experiencing the birth of my two children — and watching them grow, trying to take it all in as time seemingly accelerates. I hope they’ll fondly remember the trips they took to “Daddy’s office in San Francisco” — which sometimes included “testing” new apps on the AppleTV and always involved raiding the company snack bar.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"No doubt, the introduction of the App Store ten years ago is also a big part of my story. Even that afternoon when we wrote down our app ideas on that ordinary piece of paper with that forgettable pen, I had a sense that this news was going to help define me.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The App Store and subsequent app revolution have given me a professional purpose that I love. And the best part: It gave rise to a global company that has provided jobs for so many great people.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch now has more than 150 talented strategists, designers, and engineers located in our main offices (in San Francisco and Florianopolis, Brazil) and sprinkled around the world. We like to say we’re “dreamers, thinkers and builders.” We’ve designed and developed more than 400 commercial applications — and we are constantly thinking and dreaming about the potential impact of the latest emerging technologies like blockchain, augmented reality, and AI powered voice assistants. We love what we do. And it all comes back to one thing: apps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, happy 10th anniversary to the App Store. Congratulations to our friends at Apple! I’m grateful for and humbled by the opportunity to be a part of this app revolution.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"we started ArcTouch in 2009","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Each new technology promises some benefit to us — whether it’s making a process more efficient or offering some new capability that can help us improve the user experience of our products.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"AI is also different than many other tools","nodeType":"text"},{"data":{},"marks":[],"value":". That’s because ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"it is many tools","nodeType":"text"},{"data":{},"marks":[],"value":" that can optimize how we work in many areas. And this is where our blog series gets real.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’ll look at the specific ways our product strategists, designers, engineers, and QA professionals are injecting AI into their workflow. Each post in this series will reinforce these common themes:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"AI isn’t a turn-key solution to doing anything. You can’t just give it a task and call it a day. 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And that efficiency gain allows builders like us to devote more of our time to tasks that deliver more value to ArcTouch and our clients.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For every hour or day we can save by smartly automating tasks, we can redirect that time (and our clients’ budgets) to adding great new features, polishing our designs, and perfecting the user experience.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, are you ready to follow along? We hope so. Because it’s 2024. And it’s time to get real about AI.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Follow along","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"To read our series about injecting AI into software development, join our mailing list, and follow us on ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/company/arctouch"},"content":[{"data":{},"marks":[],"value":"LinkedIn","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://twitter.com/ArcTouch"},"content":[{"data":{},"marks":[],"value":"X","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"About ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been building lovable apps, websites, and connected experiences for more than 15 years. And now we’re using AI to do that faster and better than ever before. Want to learn more? ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"Contact us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" for a free 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note: This is part of a series of articles about app makers, highlighting ArcTouch’s talented team members. The app makers we feature crave getting their hands on the latest products and finding creative new ways to apply technology to their projects.]","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Most of us at ArcTouch love what we do because we enjoy using the technology and products that relate to our work. Sometimes, however, the work is even more personal — and more than just a simple passion.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For more than a decade, ArcTouch’s Ben Ogilvie has been a champion for digital accessibility. That’s because, in 2009, his father had a bicycling accident in Houston, Texas that left him paralyzed from the neck down. After the accident, Ben spent the next several months supporting his dad’s recovery and setting up a safe home environment where he could still live somewhat independently.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"He configured a voice-controlled home computer setup — using a series of disparate tools — that allowed his dad to continue his work in commercial real estate. Ben says it was incredibly and unnecessarily difficult because most mainstream productivity tools were simply not designed to be accessible.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“We were lucky that I happened to know computers pretty well and could help him navigate the various tools,” Ben recently told me. “For many, a sudden disability can be career-ending, but it shouldn’t have to be.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The experience undeniably shifted Ben’s perspective on the importance of developing digital products and tools that are — by default — accessible to all. While the tech industry has been slow to catch up, there’s been a recent shift toward creating more inclusive digital experiences. More companies are beginning to understand ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"the business case for developing accessible apps","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" and digital products.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"I recently talked with Ben — who joined ArcTouch in 2013 as a product manager and now serves as head of accessibility — about his experiences as a product manager, along with his very personal connection with accessibility.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"3yS25GoGowvg3FHS3sVs4n","type":"Entry","createdAt":"2024-06-19T21:42:07.987Z","updatedAt":"2024-06-19T21:42:07.987Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - App Maker Spotlight: Ben Ogilvie > Image","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7j7eedekYvlUOtL8TNZfqD","type":"Asset","createdAt":"2024-06-19T21:41:22.141Z","updatedAt":"2024-06-19T21:41:22.141Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en-US"},"fields":{"title":"ben-ogilvie-300x300","description":"ArcTouch product manager Ben Ogilvie","file":{"url":"//images.ctfassets.net/efnbmai9c55m/7j7eedekYvlUOtL8TNZfqD/8f1781563b7ad24190c795afa688b926/ben-ogilvie-300x300.jpeg","details":{"size":11839,"image":{"width":300,"height":300}},"fileName":"ben-ogilvie-300x300.jpeg","contentType":"image/jpeg"}}},"caption":"BEN OGILVIE: Head of Accessibility, ArcTouch"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"When did you first become passionate about accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"It started with a personal life experience in 2009, while I was working at Apple. My dad had a bicycling accident and was paralyzed. At the time, he was in commercial real estate — not a job that lent itself to fully remote work. So, over the next six months, I helped figure out how to set up his computer to be completely voice-driven. We used a combination of custom software and extensions of software, on top of the basic accessibility that existed on the Mac at the time.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We were lucky that I happened to know computers pretty well and could help him navigate the various tools. But most people don’t have in-home IT support to figure that out. For many, a sudden disability can be career-ending, but it shouldn’t have to be.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"An accident like that also limits people’s ability to stay in touch with family because travel becomes much more difficult. And learning new communication technology that isn’t designed for their disability becomes too much of a hurdle. And so it made me realize that there was a need for more default behavior in software to make it usable by people with different kinds of abilities and needs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Fast forward to a few years ago, and COVID has made those needs even more apparent with more people working from home and remotely. Products that we build across all industries need to be more accessible and inclusive.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tell me more about how the pandemic changed your view about accessibility.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"When lockdowns happened, people across all industries found that they couldn’t go into the office to do their day-to-day work. Many people with disabilities were left behind. Big employers had the resources to help provide accessible workspaces in the office. But when those offices were closed, it left many out of the loop. Many of the apps and services that companies used to enable remote work weren’t yet accessible. Several of the makers of those tools have since updated their products to make them accessible. But that didn’t happen fast enough for many.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you talk with clients and company leaders, how do you explain why accessibility is important?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Well for one, making things more accessible is the right thing to do. Nobody wants their brand to be associated with excluding customers. So there’s a goodwill aspect to it. Two, building accessible products will help them maximize their total addressable market (TAM). 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page allyant hero","description":"picture of Aaron Page and his dog","file":{"url":"//images.ctfassets.net/efnbmai9c55m/1xqUagYmsqtSPwcOQgMyjZ/684d332e7a627d6574ece97c6e7749a2/aaron_page_allyant_hero.webp","details":{"size":128966,"image":{"width":1320,"height":602}},"fileName":"aaron_page_allyant_hero.webp","contentType":"image/webp"}}},"featuredCardImage":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:1:content:1:data:target:fields:relatedPosts:1:fields:relatedPosts:0:fields:desktopHeroImage","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the world of digital technology, companies are quick to highlight experiences that are increasingly “immersive” or “three-dimensional.” But Aaron Page, a champion for digital accessibility, explains that experiencing an app or website is actually ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"one-dimensional","nodeType":"text"},{"data":{},"marks":[],"value":" for many users. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“My screen reading software translates a page into a continuous stream of text,” says Page, who is legally blind. “And I can use the arrow keys to move forward or backward through that stream of text. But that's it.” ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Page has glaucoma, a condition that more than 15 years ago took away his ability to see a world of apps that have been visually oriented for a variety of screens and devices. He’s one of an ","nodeType":"text"},{"data":{"uri":"https://www.who.int/news-room/fact-sheets/detail/disability-and-health"},"content":[{"data":{},"marks":[],"value":"estimated 1.3 billion people","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" who live with a disability. And he’s also in a position to do something about it. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As Allyant's VP of accessibility, Page and his team help companies ensure their websites and apps follow accessibility best practices and comply with increasingly complex regional legislation. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Allyant team has become a trusted partner for ArcTouch’s ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"app and website accessibility services","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". Allyant provides independent audits for digital properties, and ArcTouch then implements their recommended improvements. So we were thrilled Page could spend time with us talking about accessibility. In particular, we wanted to discuss the looming ","nodeType":"text"},{"data":{"uri":"https://ec.europa.eu/social/main.jsp?catId=1202"},"content":[{"data":{},"marks":[],"value":"European Accessibility Act","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" (EAA), which requires a company’s apps and websites to meet accessibility standards or face penalties, and goes into effect in June 2025. Page offers great insight into how brands and businesses should prepare for that deadline — and a reminder of why digital accessibility is important through the lens of his work and disability. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"How did you end up working in accessibility? ","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I started in the accessibility space by asking one question during one meeting. About 10 years ago, I was a student employee working at the IT help desk at the University of Montana, where I was working on my bachelor's degree. I typically did things like password resets and connecting people's phones to Wi-Fi. During a meeting about online courses and learning, I raised my hand and said, \"I'm blind and I use a screen reader. How do you know if a course is accessible to somebody like me?\" They paused for a minute and they said, \"We don't know. Do you want to work for us and tell us?\" And that began my professional journey in digital accessibility. I continued to be in that role until after I graduated. In 2018, I heard about an amazing opportunity with Accessible 360, which has since become the digital accessibility division here in Allyant, and came on board.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Describe your typical day at Allyant?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I wear a few hats. A big part of my role is supporting our sales team. With prospective and new clients, I explain the intricacies of accessibility. I also do a lot of work with our digital auditing teams. When we audit websites and mobile applications, I help with escalations and complex accessibility issues. For example, there is a lot of ambiguity in ","nodeType":"text"},{"data":{"uri":"https://www.w3.org/WAI/standards-guidelines/wcag/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"WCAG","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and other standards that can be up for debate and interpretation. I also head up our accessibility claims team, which helps clients targeted by an accessibility-related lawsuit or demand letter. I also recently kicked off a new internal accessibility initiative. Because we are an accessibility company, we need to make sure that we are living up to our values — that our own internal processes, procedures, and tools are as accessible as can be. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The EAA goes into effect in June 2025. What does this mean for brands that offer digital experiences?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"It means time is running out to ensure that your digital experiences are accessible to all users. That includes your website, mobile applications, and any third-party software and services you might use in your websites or mobile applications. Also, electronic documents, PDF documents, and other electronic forms of communication — including emails, newsletters, etc. — need to be accessible. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We're all on the clock now — there's less than a year until this comes into effect. A typical simple website or app — to go from audit through remediation to conformance — typically takes between 6 to 12 months. So there's not much time left to make sure these are accessible.\t","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What should companies be doing right now to prepare for that deadline?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the best things is to pair up with an ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessibility vendor","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" that offers expertise and helps get the ball rolling. Start with something simple, like conducting an inventory of your electronic assets and documents. Identify the core user paths on your website and mobile application to ensure that those are, in fact, accessible. Getting training for your development teams and internal content creators is another good place to start.\t","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How do you think companies might be penalized for non-compliance?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The EAA allows consumers to file grievances in their respective jurisdictions. Each individual state in the European Union determines the governing authority for their state's or nation's accessibility law. Consumers will use those processes to submit complaints for websites and mobile applications that are not accessible. And then, of course, there’s litigation. That isn't as prolific in Europe as in the United States, but the risk of accessibility-related litigation remains quite real.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So what happens if a consumer files a grievance and they're found to be in the right? What can a business expect?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I suspect monetary penalties will probably depend on each nation's implementation of the law. There are likely to be financial penalties for companies that don't conform. And then there will likely be settlement agreements mandating conformance within certain timelines.\t","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So that can turn into operational gridlock, right? ","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Right. As a company, it essentially takes away your ability to prioritize your development resources. Instead of gradually addressing accessibility over a time period you control, you have to throw everything you have at accessibility. And so it can negatively impact your other business initiatives.\t","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Accessibility regulations are constantly shifting. What's the best way for project or product stakeholders to stay abreast of those regulations?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s critical to partner with an accessibility vendor who can keep you informed of these updates — and serve as your subject matter expert. It's also important to regularly get feedback from persons with disabilities. As somebody who has a disability, I believe very strongly that true accessibility — not just conformance — can only be determined and achieved by live user testing with persons with disabilities. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you can hire people with disabilities onto your internal team, and they share their lived experience alongside other accessibility champions, so much the better. Then you have those additional perspectives and resources ready on staff. And as the technologies evolve and change, somebody who is living and working with a disability is going to be more aware of those changes.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Also, there are a surprising number of useful mailing lists out there. ","nodeType":"text"},{"data":{"uri":"https://www.accessibilityassociation.org/s/"},"content":[{"data":{},"marks":[],"value":"The International Association of Accessibility Professionals","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"http://accessibility.com"},"content":[{"data":{},"marks":[],"value":"Accessibility.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", the ","nodeType":"text"},{"data":{"uri":"https://www.meetup.com/wordpress-accessibility-meetup-group/"},"content":[{"data":{},"marks":[],"value":"WordPress Accessibility Group","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" — these are all amazing resources to help keep abreast of some of the latest and greatest developments in the accessibility space. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You've been very open about sharing your experiences with blindness. What's it like working in a capacity to help promote accessibility awareness and ultimately affect change?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"It's gratifying both personally and professionally. As somebody who has a disability, who lives with blindness, and who uses assistive technology every single day, accessibility is very important. It's amazing to be able to help ensure other persons with disabilities have access to these websites, apps, information, and services. And to top it off, I get to do this important work while also working for a for-profit private company — and the benefits that come from that. It's an extremely gratifying and rewarding position for me, personally and professionally.\t","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What's the simplest way to explain using digital technology — mostly oriented around visual content on screens — as a blind user?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I always describe it like this: For somebody who can see, when you look at a web page or an app view, you are seeing two dimensions. There can be a close button in the top right corner. There can be a footer located in the bottom center. You might have a hamburger menu in the upper left corner. There's up and down and left and right. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But for me, as a screen reader user, content is one-dimensional. My screen reading software translates a page into a continuous stream of text. And I can use the arrow keys to move forward or backward through that stream of text. But that's it. So when I go to a web page, if you say to me, \"Well, there's a hamburger menu in the upper left corner,\" that doesn't mean anything. What matters to me is where that hamburger menu is located in the code. Because where it's located in the code dictates how far forward or backward it is in that continuous stream of text. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So as you consider the screen reader experience, think about web pages and applications one-dimensionally. What is it like to simply move forward and backward through that? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"WCAG has become standard for web accessibility. But app accessibility is a little different. How would you explain the difference?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"This was a hot topic at the ","nodeType":"text"},{"data":{"uri":"https://www.csun.edu/cod/conference/sessions/"},"content":[{"data":{},"marks":[],"value":"CSUN Assistive Technology Conference","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" this year. The guidelines were written for web content and not for native mobile applications. And yet, that is the standard that is cited. The EAA cites WCAG 2.1. ","nodeType":"text"},{"data":{"uri":"https://www.section508.gov/"},"content":[{"data":{},"marks":[],"value":"Section 508","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in the U.S. cites WCAG. And then court settlement agreements mandate WCAG, even in the context of mobile applications, even though WCAG isn't necessarily designed for it. There’s often an interpretation that has to occur to take a web standard and translate it for a mobile context. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A simple example is headings. WCAG says if something is semantically a heading, it should be identified as a heading. Well, in iOS and Android development, there are a lot of situations where you simply cannot put in a heading. And so there is a contradiction there. And that leads to debate and frustration around making mobile applications accessible. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"I hope that there will soon be a new standard for mobile accessibility. There is a W3C Task Force specifically working on this. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"[","nodeType":"text"},{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"Editor’s note","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":": ArcTouch is a part of this task force.]","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How would you grade our industry's progress overall when it comes to digital accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Probably a C+ or a B-. Not the greatest rating overall — but when I first started working at Accessible 360 the vast majority of our clients were coming to us because they had been targeted by an accessibility-related lawsuit. They were acting reactively rather than proactively. And that has shifted. Half, if not more, of our clients are now proactively coming to us. So, the virtues of accessibility and the need for accessibility are becoming more well-known and understood. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Content platforms like Shopify and WordPress have some accessibility features built in. So if you're aware and are trying to ensure that the content you create is accessible, some tools are there to help.\t","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But there are still issues. Litigation is still a big driver in this space. And it's hard for the accessibility standards to keep up with the breakneck pace of technology. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What’s the biggest misconception brand leaders and builders have about digital accessibility?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The notion that making something accessible means it'll be ugly or cumbersome. That you can't have a sleek user experience while also making it accessible. Good UX is fundamentally linked with accessibility. Good UX is good UX for everybody. Using simple workflows and simple elements doesn't require unnecessarily complex interactions, which makes the experience better for everybody. Carousels are a good example. They introduce an awful lot of accessibility issues on websites and applications that we encounter. Yet research studies show that most people don't really like carousels to begin with. Oftentimes, you don't need them. And if you choose a simpler pattern, you make the user experience better for everybody. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How do you persuade business leaders who think digital accessibility is optional rather than a requirement?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"There's the carrot and there's the stick. The carrot is that there are millions of people with disabilities all across Europe and in the United States, and billions across the entire world. And people with disabilities often have significant buying power. So, there is an ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessibility business case","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" to be made to ensure that your services are available to these customers. Also, by making it accessible, you will also make the experience better for all. So you'll see improved metrics across the board.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And then there's the stick. There is a lot of litigation in the accessibility-related space. And the penalties can vary. There will almost certainly be financial penalties associated with a lack of conformance. And then there's the reputational harm of being associated with a high-profile accessibility lawsuit. Most disabled folks know that ","nodeType":"text"},{"data":{"uri":"https://www.cnbc.com/2019/10/07/dominos-supreme-court.html"},"content":[{"data":{},"marks":[],"value":"Domino's Pizza was sued","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" because of lack of accessibility. They know that ","nodeType":"text"},{"data":{"uri":"https://en.wikipedia.org/wiki/National_Federation_of_the_Blind_v._Target_Corp."},"content":[{"data":{},"marks":[],"value":"Target Corporation was sued","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" due to lack of accessibility. That is reputational harm that is hard to undo.\t","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What can builders like our team at ArcTouch do to help further the cause of accessibility?\t","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I think you guys are already doing a fantastic job — and I appreciate you working with our team to help ensure that the apps you're developing are accessible. The involvement ArcTouch has in the community is fantastic, particularly in helping establish mobile accessibility guidelines. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Please continue to advocate for accessibility, especially in the mobile space, because right now we are still in the Wild Wild West days of mobile accessibility. We’re all still trying to figure out what constitutes an accessible mobile app. And as one of the leading mobile app development agencies, I think ArcTouch will have a huge role to play in that.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Thanks so much for your time, insight, and leadership, Aaron!","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"About ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch helps companies create lovable apps and websites to reach the widest possible audience, including users with disabilities. Whether you are building a new digital product or want to improve the accessibility of an existing one, ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"contact us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — we can help.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related 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app accessibility checklist","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".)","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"app accessibility experts","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" recommend ","nodeType":"text"},{"data":{"uri":"https://makeitfable.com/"},"content":[{"data":{},"marks":[],"value":"Fable","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", an accessibility testing platform to test working products and design concepts with disabled users. In this post, we share seven insights and actionable best practices we’ve learned from using Fable to test apps and websites.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Screen magnification is great — but when poorly implemented, it causes other problems.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Screen magnification empowers users with visual impairments to enlarge content. However, poorly implemented designs can hinder navigation and content discovery when using screen magnification. During recent disabled user testing of our upcoming new ArcTouch website, participants who used screen magnification had trouble locating navigation elements and main menu items in the wireframe. This was primarily due to the lack of visual cues indicating the presence of additional content beyond the immediately visible area. It wasn’t clear that scrolling or further exploration was necessary.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"One tester emphasized the need for improved visual cues to enhance content discoverability. They suggested using “color contrast and more visual cues like borders around tiles” to make elements more easily identifiable, even when zoomed in.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this session, you can see that our wireframe did not use any visual cues to make the selectable fields identifiable:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2mTnSXB37vFWAPrVYiP50Q","type":"Entry","createdAt":"2024-07-04T19:49:25.735Z","updatedAt":"2024-07-04T19:49:25.735Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 insights we learned… > Image 1","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2BzzkwIH3oHugzWpnWRoxC","type":"Asset","createdAt":"2024-07-04T19:47:41.425Z","updatedAt":"2024-11-14T11:40:22.693Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":3,"locale":"en-US"},"fields":{"title":"article-7-insights-we-learned-image-01","description":"Navigation tabs of an early prototype of the ArcTouch website for disabled user testing. Two tabs labeled “Featured work” and “Our expertise” are visible, but it is unclear which tab is selected, and it is unclear that there is more content below the tabs.","file":{"url":"//images.ctfassets.net/efnbmai9c55m/2BzzkwIH3oHugzWpnWRoxC/bafd3bc9646728d5709f785e84984156/screen-navigation-test-before-1536x815.png","details":{"size":38134,"image":{"width":900,"height":478}},"fileName":"screen-navigation-test-before-1536x815.png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our final prototype better defines elements, so users can see the selected tab (underlined), along with the orange section that indicates more content below:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1QzY617Bvs5VIeWnaEYplZ","type":"Entry","createdAt":"2024-07-04T19:49:42.938Z","updatedAt":"2024-07-04T19:49:42.938Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 insights we learned… > Image 2","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"6vyTNcGgsTYrX3gv0hximO","type":"Asset","createdAt":"2024-07-04T19:47:48.657Z","updatedAt":"2024-11-14T11:40:54.633Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":3,"locale":"en-US"},"fields":{"title":"article-7-insights-we-learned-image-02","description":"Revised design prototype for navigation tabs after feedback. 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Prioritize responsive design principles so content displays properly across various screen sizes and resolutions.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Define elements","nodeType":"text"},{"data":{},"marks":[],"value":" with borders or other visual separators (e.g., arrows or partially visible elements).","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use consistent navigation patterns","nodeType":"text"},{"data":{},"marks":[],"value":" and predictable element placement.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Negative space enhances user navigation.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Negative space, also known as white space, is crucial for enhancing accessibility for users who rely on assistive technologies. By providing ample space between elements, negative space offers numerous benefits, such as:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Accommodation for assistive technology UI","nodeType":"text"},{"data":{},"marks":[],"value":": Negative space creates room for user interfaces added by assistive technologies (e.g. screen reader cursors and voice control menus) without disrupting the page layout or causing visual clutter.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Improved navigation","nodeType":"text"},{"data":{},"marks":[],"value":": Negative space ensures a clear separation between elements for users navigating with keyboard shortcuts, grid navigation, or numbers navigation. This prevents confusion, making it easier to identify and interact with the desired content.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Enhanced focus","nodeType":"text"},{"data":{},"marks":[],"value":": Negative space helps users focus on the core content by reducing visual distractions and cognitive overload. This is particularly beneficial for users with cognitive or visual disabilities.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"During a user testing session, we observed a participant use grid navigation and numbers navigation to browse links on a website.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5QYUT5amiuIJtMnP7vGAIF","type":"Entry","createdAt":"2024-07-04T19:49:59.102Z","updatedAt":"2024-07-04T19:49:59.102Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 insights we learned… > Image 3","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"6X7WHSwdbE6tenDYiqFMCt","type":"Asset","createdAt":"2024-07-04T19:48:13.532Z","updatedAt":"2024-11-14T11:41:20.273Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":3,"locale":"en-US"},"fields":{"title":"article-7-insights-we-learned-image-03","description":"A website in a desktop browser is overlaid by the macOS Voice Control grid, allowing the user to select an element by progressively narrowing the focus to a specific area of the screen.","file":{"url":"//images.ctfassets.net/efnbmai9c55m/6X7WHSwdbE6tenDYiqFMCt/7580eb81b75ac33aed343e6f86d4e9ec/grid-navigation-1536x960.png","details":{"size":128638,"image":{"width":900,"height":563}},"fileName":"grid-navigation-1536x960.png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Grid navigation, shown above, uses a grid pattern to facilitate user movement between page elements.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"61tB2NwySQS2uCOYWAzsAu","type":"Entry","createdAt":"2024-07-04T19:50:14.599Z","updatedAt":"2024-07-04T19:50:14.599Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 insights we learned… > Image 4","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5azBL12thSeCApFC38UDjo","type":"Asset","createdAt":"2024-07-04T19:48:22.222Z","updatedAt":"2024-11-14T11:41:46.871Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":3,"locale":"en-US"},"fields":{"title":"article-7-insights-we-learned-image-04","description":"A website in a desktop browser is overlaid by the macOS Voice Control numbers navigation, with each interactive element labeled by numerals.","file":{"url":"//images.ctfassets.net/efnbmai9c55m/5azBL12thSeCApFC38UDjo/bd4d2a9dfeeb52613742d3f1770a97e4/numbers-navigation-1536x960.png","details":{"size":322802,"image":{"width":900,"height":563}},"fileName":"numbers-navigation-1536x960.png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Numbers navigation is an accessibility feature that allows users to quickly jump to different sections of a webpage. This is particularly beneficial for users with motor impairments.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Related accessibility best practices","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use ample negative space","nodeType":"text"},{"data":{},"marks":[],"value":" (white space) around elements to optimize user interfaces for assistive technologies.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Implement consistent margins, padding, and spacing","nodeType":"text"},{"data":{},"marks":[],"value":" between interactive elements to prevent misclicks and enhance clarity.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use a minimum touch target size","nodeType":"text"},{"data":{},"marks":[],"value":" of 44×44 pixels for touch interfaces, as recommended by WCAG for websites. Android’s Material UI guidelines recommend a target size of at least 48×48 pixels. While Apple’s Human Interface Guidelines recommend a target size of at least 44×44 pixels.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use line spacing of at least 1.5 times the font size","nodeType":"text"},{"data":{},"marks":[],"value":" to improve readability.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. A white background can fatigue users with low vision.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Although clean and simple interfaces with white backgrounds are often admired for their clarity, they may cause problems for users with low vision or sensitivity to light. The brightness can cause eye strain, fatigue, and headaches, making it tough for users to interact with digital content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"During user testing, we witnessed the negative impact of bright white backgrounds. One visually impaired participant described the experience as “like looking at the sun,” highlighting the discomfort it caused.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To address this issue, providing a dark mode option is crucial for accessible apps and websites. Dark mode inverts the color scheme, using a darker background with lighter text. This significantly reduces the screen’s brightness, alleviating eye strain and improving comfort for light-sensitive users.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As one of our user testers explained, dark mode can even reduce the need for screen magnification tools. The enhanced contrast and reduced glare make content easier to perceive, allowing users to comfortably navigate at standard magnification levels.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Related accessibility best practices","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Implement both a light and dark mode","nodeType":"text"},{"data":{},"marks":[],"value":" to give users the choice to adjust screen brightness and improve content visibility.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Offer sufficient color contrast","nodeType":"text"},{"data":{},"marks":[],"value":" between text and background.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. UI Labels need to be precisely descriptive — but brief.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Crafting effective UI labels presents a unique challenge in user experience design, requiring a balance between clarity and conciseness to cater to diverse user needs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In a recent accessibility testing session, the user confirmed that overly brief labels like “more” don’t offer enough context. This ambiguity can leave users uncertain about the action’s outcome or the content they’ll encounter.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While adding hints or using more descriptive labels might seem like solutions, adding too much information introduces other challenges. Hints can be disabled by users in the OS settings. Meanwhile, longer labels can pose difficulties for screen magnification users or those who rely on alternative navigation methods.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Related accessibility best practices","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Prioritize contextual clarity","nodeType":"text"},{"data":{},"marks":[],"value":". When writing labels, aim for brevity while still maintaining clarity.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use simple and commonly understood language","nodeType":"text"},{"data":{},"marks":[],"value":". Avoid jargon or unnecessary words.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use accessibility hints with discretion.","nodeType":"text"},{"data":{},"marks":[],"value":" Use only when there is no way to make labels self-explanatory.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Apply tooltips and hover states","nodeType":"text"},{"data":{},"marks":[],"value":" to provide additional information without cluttering the main label. These can reveal further details on demand, enhancing clarity without impacting the core label’s conciseness.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Implement informational modals","nodeType":"text"},{"data":{},"marks":[],"value":" to allow users to get more information when an element may need more explanation than the interface affords.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Conduct regular user testing","nodeType":"text"},{"data":{},"marks":[],"value":", including with those using assistive technologies. Gather feedback on label clarity and conciseness to make iterative improvements for optimal accessibility and usability.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Alt-text for images must be clear but not too long.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Like labels, writing effective alt-text is a balancing act. It requires clear descriptions and brevity to optimize the experience for screen reader users.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"User testing consistently reveals the positive impact of well-written alt text. Descriptive and helpful alt text is often one of the first elements screen reader users encounter, significantly shaping their initial understanding and overall experience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, a challenge arises when dealing with multiple images or complex visual elements. Overly long alt-text descriptions can become cumbersome and time-consuming for screen reader users to navigate. 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So, how do they come together?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"text":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Designing a great User Experience (UX)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We start by understanding your business goals and the user’s needs and then find the intersection between them. This becomes the project’s reference — serving to align every member of our team on a path to success.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Designing a beautiful and effective User Interface (UI)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Once the UX foundation is created, we dive into UI design. The emphasis during this phase maps back to the specific user problems and your project’s business KPIs. Screens must be visually appealing, but, more importantly, the key elements on those screens should drive people to the intended goal.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"User testing through rapid prototyping","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Is our design solving a user problem? The best way to find out is to do user testing and get validation before we get too far into development. 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Our services and expertise

Hawaiian Airlines and ArcTouch collaborated on an app and a check-in kiosk designed to alleviate day-of-travel stress and help guests have a smooth journey to paradise.

The app features a personalized home screen experience that intelligently surfaces key travel information at just the right time.

The kiosk makes self-service check-in at the airport a breeze, and an Alexa voice skill provides pre-travel guidance, like TSA wait times.

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Want to design more lovable products?

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Insights from our big brains

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AI also offers tremendous value in the early phases of this process for ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:0:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"UX/UI designers","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A clear example of how AI is helping our design team is creating mood boards. A mood board is a collection of curated images that guide the possible colors, fonts, textures, and animations in a project. They are the North Star of the UI visual style in apps and websites.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When we start considering the user experience and visual design for a new app or website, the potential paths seem limitless. Just gathering and organizing branding materials and visual references from competitive companies, even narrowly defined, can take many hours. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"So many hours","nodeType":"text"},{"data":{},"marks":[],"value":" that we humans sometimes don’t feel like we have enough time to properly analyze those materials — before we define the path forward for our projects.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this post, we share step-by-step details of how we used AI to research and create a mood board for our ArcTouch website redesign project. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"(","nodeType":"text"},{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"Editor’s note:","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":" This project is active, so stay tuned for more later!)","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You’ll see how generative AI is a powerful tool that ultimately allows us human designers to focus on what we do best: Creating lovable experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Mood board AI experimentation","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Before starting on an actual project, we wanted to experiment with AI to see how close it could get to generating the types of mood boards we like to use in our design process.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We identified the elements of an effective prompt:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The output","nodeType":"text"},{"data":{},"marks":[],"value":": “an image of a digital product mood board.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The style","nodeType":"text"},{"data":{},"marks":[],"value":": e.g. Minimalist, Navy, Playful, Modern, or Retro.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Examples of references","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"and desired elements","nodeType":"text"},{"data":{},"marks":[],"value":", such as colors, scenery, and icons.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"We tried the following prompt:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"“Create an image of a retro-futurist style digital product mood board. The image shows a color palette, icons, and a lifestyle scenery.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The result was encouraging:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5yNxV3DqTm7J351HF6eebb","type":"Entry","createdAt":"2024-06-19T00:01:34.810Z","updatedAt":"2024-06-19T00:01:34.810Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How designers can use... > AI generated moodboard retro","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7sT8NOl9x5AQflQafyNFIb","type":"Asset","createdAt":"2024-06-17T21:06:44.105Z","updatedAt":"2024-06-19T00:01:30.395Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-designers-can-use","description":"example of a retro-futurist style digital product mood board generated by AI","file":{"url":"//images.ctfassets.net/efnbmai9c55m/7sT8NOl9x5AQflQafyNFIb/db67e955bff2331b2459db7e054fa41d/ai-generated-moodboard-retro","details":{"size":155727,"image":{"width":768,"height":768}},"fileName":"ai-generated-moodboard-retro","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"The generative model understood the structure, elements, layout, and visual style we were looking for. It was a bit too abstract, but it gave us confidence that this approach and tool was going to satisfy our needs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For the second test, we changed some information, such as the product and visual theme we were interested in:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"“The image is a children’s digital product mood board. 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We were intrigued by the color palette and patterns. This encouraged us and confirmed that AI when thoughtfully managed by our human designers, could generate a mood board quickly.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ultimately, we learned it would take more than a single prompt to get to our desired outcome.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How we used AI to create a mood board","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We started our website redesign process the same way we start any client project: with lots of research. We interviewed all of our business stakeholders to understand requirements, analyzed our current site, and even talked to some of our current customers to understand what they would expect to find on our website.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This process can be challenging because it often takes place over a short period of time — and the directions it could take are almost infinite. Meanwhile, subjective tastes also influence outcomes – and differences in opinion can sometimes stifle a project.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So we thought: AI is trained on massive amounts of information to understand commonly held beliefs and information. Therefore, if we help it understand our brand identity, then it should be able to find visual references that represent our brand. And maybe this could streamline our process to identify a concise vision and ultimately create our mood board for the project.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So we put the idea to the test. The first thing we needed was a list of keywords that represented our brand.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 1: Identify brand identity keywords","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Writing great prompts starts with the language we use. AI tools and humans can only succeed in a task if they are provided clear instructions and the appropriate contextual information.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To obtain the desired aesthetic, we interviewed members of ArcTouch’s leadership, design, and marketing teams to define the most important keywords and phrases that represent our brand.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here’s what we came up with:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build lovable products","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Lovable workplace","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"We are very reliable","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Commitment","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Sense of ownership","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"We care about the results","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Trust","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Polish","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Useful","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Refinement","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Delightful","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Accessible","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"High quality","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Technology","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Premium","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Modern","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 2: Apply keywords to the prompt structure","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We used the keywords and phrases identified in Step 1 in various combinations for our mood board AI prompt structure that we tested during the design experimentation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The output","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The style","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Examples of references and elements","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now, the fun part – prompting and iteration.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 3: Prompt iterations and results","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When we started this exercise, we didn’t know how much of the AI-generated content we’d use in our final mood board. We expected that the output might not be completely usable as-is and that actual creative hands-on work would be required to finish this task. What follows are a series of prompt experimentations that generated useful results. For brevity, we didn’t include every variation of prompts we tried, which didn’t generate useful content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We started with colors. Our branding is known for its bright orange color, so with our first prompt, we kept it simple and direct:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"“The image is a modern, refined, and affordable style digital product mood board. The image shows a color palette considering the color orange, icons, and images.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4Ll9CBMaUWz0OU7piolXm0","type":"Entry","createdAt":"2024-06-19T00:01:34.724Z","updatedAt":"2024-06-19T00:01:34.724Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How designers can use... > AI generated mood board...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"10tKostennZ4eeWCfvVKYE","type":"Asset","createdAt":"2024-06-17T21:07:09.582Z","updatedAt":"2024-06-19T00:01:30.368Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-designers-can-use","description":"an AI generated mood board based on the ArcTouch orange brand identity","file":{"url":"//images.ctfassets.net/efnbmai9c55m/10tKostennZ4eeWCfvVKYE/9f5bfc329ddcfac652c89cd0dbcdf9eb/ai-generated-mood-board-orange","details":{"size":156063,"image":{"width":768,"height":768}},"fileName":"ai-generated-mood-board-orange","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"The result captured the overall feeling we wanted. The composition with orange was interesting and gave us an optimistic view of what would be possible to create. It understood the concept of a color palette. And we liked the overall contrast and distribution of elements. Now, we wanted to dig deeper into technology and our keywords, so we followed with these prompts and results:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"“The image is a modern, refined, and polished technological style website mood board. The image shows a palette of colors, icons, and images.” (shown at top-left below)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"“The image is a mood board of a handy, technological, high-tech, modern digital product. 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Through the experiments, we gained a sense of how the AI tool was working; sometimes, it generated truly original and inspiring results, fusing different elements and, in so doing, creating something completely new.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When we felt we had enough material to define our direction, it was time to assemble the final board.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 4: Create the final mood board","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Like when a designer goes through their inspiration board and selects the references for any project, we faced the task of assembling our website mood board in much the same way. Starting with colors from our first prompt, we selected portions that were more connected to how we wanted to present our branding: minimalist, energic, and modern.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"From the other prompts, we looked closely through the visual references connected to technology. The images with concise round patterns against white backgrounds with soft diffuse light captured the feeling of “polished” that we were aiming for. We added some diffuse light orange elements that could serve as inspiration when we wanted to be more playful with the branding tones. Our human-led, AI-injected process culminated in this final mood board:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2c5jQFBAx6LsGPUpdA3slX","type":"Entry","createdAt":"2024-06-19T00:01:34.800Z","updatedAt":"2024-06-19T00:01:34.800Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How designers can use... > AI generated mood board...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2B7xQBnOc8SA32VJJHg4Yf","type":"Asset","createdAt":"2024-06-17T21:07:17.602Z","updatedAt":"2024-06-19T00:01:32.504Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-designers-can-use","description":"the final AI generated mood board for the ArcTouch website","file":{"url":"//images.ctfassets.net/efnbmai9c55m/2B7xQBnOc8SA32VJJHg4Yf/24f3f5d034f82c3b5db4a3b35d155df7/ai-generated-mood-board-arctouch-website","details":{"size":136252,"image":{"width":916,"height":513}},"fileName":"ai-generated-mood-board-arctouch-website","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"We now had our visual North Star for the next phase of our website UI design.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Key takeaways from using AI to generate mood boards","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using AI to help create that mood board definitely saved us some time researching the universe of references and possibilities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In addition to saving time, the tool provided incredible and surprising results. From just a few keywords entered, we saw results with different levels of complexity that inspired and aligned us as we continued on this project’s creation and design journey.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are some of our other key takeaways from using AI on this design project:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Prompting trial and error is crucial:","nodeType":"text"},{"data":{},"marks":[],"value":" You need to explore, test, evaluate keywords, and even tweak sentence structure to take AI where you want to go. While our five prompts shown above generated useful and inspiring results, dozens of other prompts didn’t.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Take an iterative approach","nodeType":"text"},{"data":{},"marks":[],"value":": Through the prompts we shared above, you can see the evolution of the visual output. Each prompt had subtle changes based on how the previous one performed. This iterative refinement helped keep the outputs related while offering slightly different results.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Keyword mapping is fundamental","nodeType":"text"},{"data":{},"marks":[],"value":": Defining accurate keywords is fundamental to ensuring results are in line with your brand. Use a balance of descriptive and broad terminology to guide the output without limiting creative possibilities.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Generative AI is great for components, not necessarily the whole","nodeType":"text"},{"data":{},"marks":[],"value":": As you read, AI generated some great components we used as a part of our final mood board. This is consistent with how many professionals are using generative AI tools. It’s great at accelerating parts of a process or project (including how we’ve used ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0"},"content":[{"data":{},"marks":[],"value":"AI for app research in our discovery workshops","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":"). However, our experienced designers ultimately decided what to include in our final mood board.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Overall, using AI to generate mood boards served its purpose. It provided both inspiration and direction for our designers, simplifying what could have been an exhaustive and time-consuming research process. The tool offered diverse results from our keywords. It served as design inspiration. And it saved us time upfront, so we could move on to what we do best: designing lovable experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Follow along","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"To read our series about injecting AI into software development, join our mailing list and follow us on ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/company/arctouch"},"content":[{"data":{},"marks":[],"value":"LinkedIn","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://twitter.com/ArcTouch"},"content":[{"data":{},"marks":[],"value":"X","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"About ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been building lovable apps, websites, and connected experiences for more than 15 years. And now we’re using AI to do that faster and better than ever before. Want to learn more? 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By defining global variables for design elements like colors, typography, and spacing, designers can ensure that the same styles are applied consistently throughout their designs. 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It will heavily impact how your system will expand and scale."}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Give your Figma variables clear and concise names that reflect the values they store. Creating a naming convention helps to scale your system — and declare the usage of a certain style.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Use variables strategically","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1ryjcesTjwVbOVo3lRkZ4I","type":"Entry","createdAt":"2024-06-19T00:03:29.918Z","updatedAt":"2024-06-20T15:52:06.762Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How to use Figma... > Figma variables values","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1GYSUKfYBbBQz5cA8jVyGE","type":"Asset","createdAt":"2024-06-17T21:12:22.593Z","updatedAt":"2024-06-19T00:03:27.642Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-to-use-figma","description":"standard values for Figma variables","file":{"url":"//images.ctfassets.net/efnbmai9c55m/1GYSUKfYBbBQz5cA8jVyGE/1247a89592eabc625e7a121ea8e0e3c5/figma-variables-values","details":{"size":10430,"image":{"width":750,"height":442}},"fileName":"figma-variables-values","contentType":"image/png"}}},"caption":"Standard values help the team to not drift away from the patterns already applied to other screens."}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Use variables to store design frequently use values, such as brand colors or spacing between elements.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Document your variables","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"It is essential to document all variables so that other team members can understand and use them properly. You can do this in a text file or with the help of design management tools, such as Figma itself.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Augment your tokens","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Currently, Figma doesn’t support tokens for typography and effects — and you can’t perform math equations for advanced scenarios. You can get around this by using the ","nodeType":"text"},{"data":{"uri":"https://tokens.studio/"},"content":[{"data":{},"marks":[],"value":"Tokens Studio","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" plug-in. This allows you to create all possible types of tokens while syncing to GitHub and other repositories. It is simple to import and export your set for the handoff to developers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Figma variables FTW!","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you are developing a design system in Figma, make the most of variables. 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Navigating prescription drug insurance benefits is challenging, even for the savviest of consumers.

ArcTouch helped Magellan create an app for consumers to understand better and access their pharmacy benefits.

The cross-platform app, developed in Flutter, provides transparent pricing, medicine information, and convenient delivery options. 

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FlutterFlow stands out largely because it leverages the power of Flutter. But it’s also loaded with unique features, has a large and growing community, and an ambitious product roadmap. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4 reasons we 🧡 FlutterFlow for cross-platform app development","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We won't spend a lot of time explaining every FlutterFlow feature here, as its ","nodeType":"text"},{"data":{"uri":"https://www.flutterflow.io/product"},"content":[{"data":{},"marks":[],"value":"website","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" offers a comprehensive guide. Instead, we’ll highlight the top reasons why FlutterFlow truly excites us.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Cohesive design system","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"First and foremost, we love its ","nodeType":"text"},{"data":{"uri":"https://arctouch.com/blog?search=%22Design%20system%22"},"content":[{"data":{},"marks":[],"value":"design system","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". As a digital agency, maintaining design consistency is paramount, especially when we have multiple projects from the same client. The ","nodeType":"text"},{"data":{"uri":"https://docs.flutterflow.io/concepts/design-system/"},"content":[{"data":{},"marks":[],"value":"FlutterFlow design system","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" feature ensures brand consistency and streamlines our UI workflow.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. 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Built-in test automation ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"At ArcTouch, we also love ","nodeType":"text"},{"data":{"uri":"https://arctouch.com/blog?search=test%20automation"},"content":[{"data":{},"marks":[],"value":"test automation","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to extend our QA process and give us more coverage, especially as mobile tech and the IoT continue to become more complex. FlutterFlow's built-in automation feature is a recent and welcome addition. This feature is still fairly immature — we’ve experienced some bugs and errors that you’d expect with an early release. However, with the FlutterFlow team's commitment to continuous improvement, we know it's just a matter of time before this feature becomes a trusted, reliable staple of FlutterFlow.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Strong developer community","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, a strong community is vital when working with any development platform, and FlutterFlow doesn't disappoint. The ","nodeType":"text"},{"data":{"uri":"https://community.flutterflow.io/"},"content":[{"data":{},"marks":[],"value":"FlutterFlow forum","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" helps developers exchange knowledge, seek assistance, and share their experiences. If you are uncertain about how to do something, you will either come across some posts in the forum, find what you're looking for in the comprehensive docs, or be redirected to the ","nodeType":"text"},{"data":{"uri":"https://www.youtube.com/channel/UC5LueiosDVInA6yXE_38i9Q"},"content":[{"data":{},"marks":[],"value":"FlutterFlow YouTube channel","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While we are incredibly enthusiastic about FlutterFlow's potential, it's important to understand that LCNC platforms have inherent challenges that need careful consideration before being used for a project.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4 challenges using LCNCs for app development","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The biggest strength of LCNC platforms is the promise of faster development by leveraging pre-made plug-and-play code blocks. However, this strength comes with limits. Here are a few shortcomings to be aware of: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. App customization can be a struggle","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because many of the LCNC blocks are predefined, they lack flexibility — and app developers may struggle to use them to create highly customized applications. This is where the \"low-code\" aspect comes into play, as many require developers to write custom code or develop workarounds to bridge the functionality gap. If developers find they need extensive custom coding, it’s a sign that the project's complexity exceeds the LCNC platform's capabilities. Before committing to using any platform, it’s a good idea to build proofs-of-concept and test the platform to understand if it fits your project's specific needs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Lack of app accessibility","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"At ArcTouch, ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"making apps more accessible","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" is part of our DNA. Unfortunately, accessibility remains a common shortcoming across all LCNC platforms. However, we are excited to share that we’re working with the FlutterFlow team to expand their accessibility features. We plan to share more details in a future blog post.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Multi-step OS updates take longer","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Another challenge LCNC platforms struggle with is keeping up with new OSes and their features. With every Android and iOS feature update, cross-platform technologies experience a lag in implementation, as they need to build the interface on their framework with the native feature. LCNC is another degree of delay, as app developers need to wait for their framework engine to support the new feature so they can also build their support.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Limited code export","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Only a handful of LCNC platforms, including FlutterFlow, offer an export feature. These platforms rely heavily on code generation, and the generated code often lacks the quality, architecture, and readability of a hand-coded project by software engineers. So, even if you were able to export the code, your team would likely have to do significant refactoring to get to a point where they can start thinking about adding new features. This challenge may be multiplied over the lifespan of an app — each time it needs updating, you may need to re-export the code and refactor it again. Last, keep in mind that the different LCNC platforms are not compatible with one another. Consequently, starting a project on an LCNC platform typically locks you into that platform for the life of a software product. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While there are clear plusses and minuses to using LCNC platforms, one of the reasons we are excited about FlutterFlow is that it finds creative ways to work through some of those challenges. This was clear in some of the announcements the team made at FFDC. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What we learned at FFDC ","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"That strong FlutterFlow community was evident at the recent FFDC 24 in New York City. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The event's main focus was the ","nodeType":"text"},{"data":{"uri":"https://community.flutterflow.io/c/whats-new-in-flutterflow/post/flutterflow-5-0-sept-24-2024-2yab7mYWtddLIwh"},"content":[{"data":{},"marks":[],"value":"FlutterFlow 5.0 release","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", which unveiled a list of long-awaited features that provide cross-platform app developers with more control, creative liberty, and testing capabilities. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, the most intriguing news at FFDC was the AI tooling, which the FlutterFlow team released a couple of weeks after the show. The generative AI capabilities include ","nodeType":"text"},{"data":{"uri":"https://docs.flutterflow.io/flutterflow-ui/toolbar/#sketch-to-component"},"content":[{"data":{},"marks":[],"value":"Sketch to Component","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", in which you can hand-draw a UI element, and the AI generates the component for you. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the new ","nodeType":"text"},{"data":{"uri":"https://www.youtube.com/watch?v=Z4V3R9KmLJg"},"content":[{"data":{},"marks":[],"value":"Magic Cursor","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", you select a component and prompt AI to make any modifications — such as connecting the component to Firebase Firestore — and display information directly from your external database. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Generative AI has the ability to take LCNC efficiency to new levels, and we are excited to experiment with these features as they become broadly available.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Aside from AI, another important announcement was an ","nodeType":"text"},{"data":{"uri":"https://docs.flutterflow.io/concepts/custom-code/vscode-extension/"},"content":[{"data":{},"marks":[],"value":"extension for VScode","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", which allows you to extend the export feature from FlutterFlow. In the past, you could only connect your project to GitHub or download a zip file. Although these methods are still available, the process now is more straightforward with the VScode extension. You can also import your code back to FlutterFlow, which wasn't possible before. There are still limitations, but this improved code portability is an important step in tackling one of the biggest LCNC challenges for app developers like ArcTouch.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The FlutterFlow team invited us to a reception after the event, and we had the opportunity to chat with the staff and other company stakeholders. It was exciting to hear FlutterFlow leaders’ vision and share experiences using FlutterFlow with other developers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the announcements at FFDC 24, the recent 5.0 release, and regular updates that add new features and address bug fixes and performance issues, we’re more excited than ever about FlutterFlow. We look forward to seeing the evolution of this low-code/no-code tool and building lovable cross-platform Flutter apps with it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need help with your Flutter app development project?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been building apps using different cross-platform technologies like Flutter, React, and .NET/MAUI since the dawn of the App Store. ","nodeType":"text"},{"data":{"uri":"https://arctouch.com/contact"},"content":[{"data":{},"marks":[],"value":"Contact us","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to learn more about how cross-platform development can help accelerate your product roadmap and maximize your project budget.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related 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ArcTouch","file":{"url":"//images.ctfassets.net/efnbmai9c55m/oei7D0OmFi7mMCar5fKSz/b9680650b6e9c2321d04ee46ff901bfb/Using-Flutter-cross-platform-app-development-hero.png","details":{"size":40722,"image":{"width":1201,"height":676}},"fileName":"Using-Flutter-cross-platform-app-development-hero.png","contentType":"image/png"}}},"featuredCardImage":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:19:content:1:data:target:fields:relatedArticles:fields:featuredCards:2:fields:desktopHeroImage","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Whether you’re a developer or a product manager thinking about how to create digital experiences for your customers, you have probably heard about Flutter. This new cross-platform development framework from Google is quickly gaining popularity. And it’s easy to see why. Besides Google’s heavy investment, Flutter is a programming framework to ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"rule them all","nodeType":"text"},{"data":{},"marks":[],"value":" — allowing developers to build apps that work across mobile, connected products, and even desktops — reusing as much as 90% of common code.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter is getting the attention of many companies and development teams — and some are now building commercial apps with the framework. That includes our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:19:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Flutter developers","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" here at ArcTouch, as we’ve always been fans of cross-platform development tools that can help us and our clients deliver lovable apps more quickly and efficiently than before. We’ve been ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:19:content:1:data:target:fields:summary:fields:text:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Xamarin developers","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" since 2013 and are looking forward to using Flutter more and more. In this post, we’ll share some of our learnings about Flutter so that you can decide whether to use it in your next mobile or IoT project.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"One development team. One codebase","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the biggest advantages of using Flutter, as with any cross-platform framework, is that you can have a single development team using a common codebase. For app development, this means that instead of having separate iOS and Android teams, you can create apps for both platforms by having Flutter developers working in a single code repository.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Being able to have this work environment not only enables more efficient app development. It also helps streamline the ongoing maintenance of different apps and new feature development. In theory, it’s possible to reduce the cost to maintain the project by 50 percent — or develop twice as many features using the same sized development team. In practice, however, you still need some native platform development — at a minimum, the app icon still needs to be created natively, and some apps might need some minor final tweaks within Android or iOS.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter has a short(er) learning curve","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"As with any development technology or programming language, to build apps in Flutter you need Flutter developers. However, from our experience, Flutter’s learning curve is shorter than most. We’ve seen that a developer from most backgrounds can learn the basics for Flutter in 3-5 days (of course, like any technology, it takes more time to learn the nuances).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can add Flutter to existing apps (soon)","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"If your company already has an app and you want to explore the framework, you soon will be able to try Flutter. Google is developing a feature that will allow developers to import a Flutter module inside of an existing native app. The company has already shared the preliminary results to ","nodeType":"text"},{"data":{"uri":"https://github.com/flutter/flutter/wiki/Add-Flutter-to-existing-apps"},"content":[{"data":{},"marks":[],"value":"add Flutter to existing apps","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", so users can test it and provide feedback. However, Google has said that this tool is not yet ready for commercial development — and expects to release the first stable version by the end of this year.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Dart makes Flutter easier","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"When we said that developers quickly get up to speed with Flutter we weren’t exaggerating. One of the reasons for this fast learning curve is the programming language that Google chose as the backbone for Flutter: Dart. Similar to many modern languages — e.g. Kotlin, Swift or JavaScript — Dart works very well for reactive programming (which most mobile and frontend developers use).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In fact, Google’s team spent a lot of time to create learning paths on the Flutter website, to help onboard developers from varied backgrounds, and comparing other programming languages with Dart. This collection of tutorials is some of the best documentation to get started with the Dart programming language.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter’s hot reload is … hot","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the best things about Flutter is the hot reload, which allows developers to almost instantly see results from any changes, in many cases without losing the app’s state. This is such a boon to developer productivity compared to the native platforms. Now you don’t have to wait for 5 minutes for the build cycle to complete, only to realize you missed something and have to build it again. With Flutter, you can put your layout together in small blocks, and instantly see the outcome. You don’t need a preview screen of your layout, nor even a layout editor. It’s just faster to hot reload and see the result in the running app.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, based on our experiences, the hot reload doesn’t always work as expected. Sometimes after changing the behavior of a component the engine has to rebuild the app from the top. For those cases, we’ve used a hot restart, which is still faster than the traditional native build and provides a new app instance, from which you can hot reload again.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter isolates the engine from the native UI","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter’s main value proposition is to enable developers to “design beautiful apps” with native performance. To deliver on this promise, Flutter isolates almost everything within the engine from the native platform, including all native UI components. This decision has a tremendous impact on the final performance because the most costly operation in cross-platform apps is switching between the framework and the native components. Because it’s isolated, the Flutter framework can perform at full speed, delivering a native-like experience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter UI widgets help streamline UI development","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because Flutter doesn’t use native UI components, the framework needed a method to render UI on the screen. So, Flutter builds its own UI by using an “atomic component” — meaning that everything that will be displayed on the screen is built from the smallest possible building block. Flutter does this by using widgets. In a Flutter app, every component rendered in a screen is a widget. From the most simple text to the most complex animation: everything is a widget. Every UI component will inherit characteristics from the Widget class and add its own functionality.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, the Text widget (which displays text on the screen) has the following parents:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Text → StatelessWidget → Widget. This pattern allows the framework to render (draw) everything on the screen with the same process for every component, once every UI component is a widget.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Flutter team created an extensive library with all sorts of widgets, some more customizable than others — allowing developers to reuse, extend and customize them in any way.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using Flutter widgets is like building LEGO® structures: You just need to fit the basic widgets together. If you need some very specific behavior, you will need to implement your own widget. In a recent project, we had to build a custom widget from scratch to match some specific behavior. It was pretty easy to implement and we are now able to re-use this widget in future apps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because of the way Flutter implements its widgets, developers can manage layout components and their effects as a single entity, without having to worry about platform-specific behavior. Flutter makes automatic adaptations to match each platform convention. For example, scrolling a list is different in iOS and Android, but you won’t need to implement one list for each OS because the list widget already knows which platform the app is running and handles that for you, out of the box.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter makes animations effortless","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because you can have a widget that has layout components and animations in the same place, developers can embed animations or screen transitions directly in the widget tree. That makes the creation of complex animations as easy as creating a button. In addition to the really fast Flutter rendering engine, apps now can have any kind of animation with 60 frames per second — including the whole screen, rotating, applying zoom, any other predefined animation. The range of possibilities is almost infinite, enabling developers to work alongside designers to create innovative layouts with custom stylings and exciting animations.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter simplifies phone compatibility","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Even though the Flutter team focused on providing a great set of tools to build UIs, that’s not enough for modern apps. Today, connectivity in mobile requires apps to play nicely with a variety of phone sensors and hardware. With Flutter, you can leverage any hardware or internal API from the native framework without using wrappers or building additional layers to create links between the service and your app. Instead, Flutter offers a message system to communicate with the native platform. A system library includes a growing number of tools to handle this communication — plus there are open-source tools from the community.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Google also developed ","nodeType":"text"},{"data":{"uri":"https://flutter.dev/docs/development/platform-integration/platform-channels"},"content":[{"data":{},"marks":[],"value":"platform channels","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" as part of this communication system, so developers can write their own implementation to access everything in the native realm. At ArcTouch, we’ve used platform channels to give us complete control over native APIs — from Android and iOS — allowing us to write the specific customization we need to manage sensors.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter’s not perfect (yet). Some things you should know:","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Flutter ecosystem is growing really fast, but it takes time to create a solid cross-platform framework covering everything native platforms include. One example of this is defining new application flavors for different release configurations — for example when you want to publish your app to the App Store or send it to QA. That’s one of the more recent problems that we’ve faced here. The Flutter website doesn’t cover how to achieve multiple release targets.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This problem gets bigger if your company uses a continuous integration (CI) tool (such as Jenkins) to publish your apps to the stores. There aren’t many resources about configuring different CIs with Flutter. And if you need a specific flavor to build in your CI, you will have to spend some time to figure out a custom solution — which for our development projects has been an investment in time from both IT and engineering to get it right.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Another issue that has been addressed recently is error messages from Flutter. Prior to version 1.9.x (released on September 10), it was hard to find out what error messages meant. Now, most new error messages explain exactly what is wrong and how to fix it – a welcome improvement for cross-platform app developers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Last, if you want to build Flutter modules to integrate with your existing apps, you might find some problems importing multiple modules. If you want to import Flutter in a native iOS project, the Flutter SDK has to be installed — from the iOS developer machines — to the CI/CD. Also, there’s no direct way to import more than one module in a native project, so you need to build everything that you want inside of a single module or use an umbrella/glue project.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The first option is acceptable if you want to import your module in a single native project.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you want to import the Flutter module in different projects, you will eventually import unnecessary code, because everything is coupled, resulting in a larger app size. If you want to modularize your projects, importing only the features you want, you will have to create a second Flutter module — the umbrella module. There, you can import all the other features, then import the umbrella inside of your existing app. We chose this way and had to handle the communication between the modules, passing through the umbrella to finally get to the native app. We know this functionality is still in preview, but we’ve provided detailed feedback to the Flutter team and they already have plans to fix these problems.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter vs. Xamarin vs. React","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The most well-used mobile cross-platform frameworks, Xamarin and React Native, have been in the market for quite some time, while the first stable version of Flutter launched just 9 months ago. All three frameworks have similarities and differences, pros and cons, and we’ll be comparing these soon in an upcoming blog post. (Follow us on ","nodeType":"text"},{"data":{"uri":"https://twitter.com/arctouch?lang=en"},"content":[{"data":{},"marks":[],"value":"Twitter","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/company/arctouch"},"content":[{"data":{},"marks":[],"value":"LinkedIn,","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://www.facebook.com/arctouch/"},"content":[{"data":{},"marks":[],"value":"Facebook","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to get notified of new posts!)","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, if we compare them quickly, the first thing to notice is that Flutter has much better performance when compared to React Native because it doesn’t use React’s JavaScript bridge to access native components. Another advantage is that Flutter is a completely free framework backed by Google. As you would expect, Xamarin and React Native have a much bigger toolset available for developers, as Flutter is still relatively immature.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flutter everywhere (eventually)","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Google’s big plans for Flutter include allowing developers to build the same app to use for mobile, web, desktop and the IoT. This is still a work in progress. Recently the Flutter team merged the web integration with the mobile framework, so developers can now turn their mobile apps into websites, using the same codebase. It is not stable yet, but you can already try this functionality. Also, you can already build Flutter apps for Windows, macOS, and Linux — but for that, you will need some extra time because it’s not fully integrated yet.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Even though Flutter is an emerging technology, it already solves big problems for cross-platform app development without compromising the user experience. And the framework continues to grow at a rapid pace. That means broader support, more closed issues, and a wider variety of available packages and plugins. Because it’s an open-source project, many developers can help to improve the framework, implementing features, fixing bugs or even giving ideas for new features.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Flutter Github’s repository is among the 10 most starred repositories, so you can rest assured that there is a community behind it and Flutter is not going to mysteriously disappear. The number of closed issues can confirm that: more than 17,000 and growing. From our real-world experience, the framework is ready for commercial projects and despite some risk, the benefits of using Flutter for cross-platform projects outweigh those risks.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need help with your cross-platform app development project?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"From native app design to cross-platform development, ArcTouch has been building mobile and connected experiences since the dawn of the app store. Learn more about ArcTouch’s ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"app development services","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" 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(Of course, you can also partner with a company like ArcTouch, a ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:19:content:1:data:target:fields:summary:fields:text:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Xamarin Developer","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" Premier Consulting Partner, to help jumpstart those efforts and accelerate your product plans.","nodeType":"text"},{"data":{"uri":"https://staging.arctouch.com/"},"content":[{"data":{},"marks":[],"value":")","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are five steps that can help your Microsoft development team gain the knowledge and experience they need to master Xamarin and create successful mobile apps for customers and employees:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 1. Foster a culture of continuous learning","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"To be successful, today’s developers need to stay current on all that’s happening — from emerging new programming languages to evolving hardware ecosystems. Fortunately, there are some great ready-made resources from Microsoft and Xamarin that will help raise your team’s mobile game. Sending your C#-savvy team to ","nodeType":"text"},{"data":{"uri":"https://www.xamarin.com/university"},"content":[{"data":{},"marks":[],"value":"Xamarin University","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to gain a baseline understanding of what Xamarin is — and isn’t — can give your team the knowledge bump they need to begin building cross-platform mobile apps. At ArcTouch, for example, we offer each member of our development team Xamarin University subscriptions, along with incentives to complete their Xamarin certification.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Also, if you’ve recently signed up for the ","nodeType":"text"},{"data":{"uri":"https://msdn.microsoft.com/en-us"},"content":[{"data":{},"marks":[],"value":"Microsoft Developer Network (MSDN)","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", you can get free access to Pluralsight’s library of educational resources for the first year. The hub for all things Microsoft and developer, MSDN offers a variety of subscription options with training materials that give you access to the latest and greatest.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.udemy.com/learn-xamarin-by-creating-real-cross-platform-apps/"},"content":[{"data":{},"marks":[],"value":"Udemy","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://www.lynda.com/Xamarin-tutorials/Xamarin-Essential-Training/449034-2.html"},"content":[{"data":{},"marks":[],"value":"Lynda.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://www.edx.org/"},"content":[{"data":{},"marks":[],"value":"edX","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and ","nodeType":"text"},{"data":{"uri":"https://www.accelebrate.com/training/xamarin-development"},"content":[{"data":{},"marks":[],"value":"Accelebrate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" also offer Xamarin training courses appropriate for a range of experience levels and budgets.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 2. Get involved with Xamarin mobile communities","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learning from the source (Xamarin and Microsoft) is great, but getting involved in online development communities with developer peers is an effective way to exchange ideas, learn tips and tricks, and overcome problems. For Xamarin, in particular, user communities can serve as a resource for developers to stay on top of all the latest developments. The following developer communities are our favorites:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://forums.xamarin.com/"},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Xamarin Forums","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":": If you’re stuck, this is the place to go to see if anyone else has had the same problem you have. Home to discussions about Xamarin products, tools, and a variety of related development topics.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://stackoverflow.com/"},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Stack Overflow","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":": Stack boasts the largest developer community with 50 million developers visiting the site each month. So, if you want to get the perspective of neutral developers outside of Xamarin or Microsoft property, this is the place to go. Xamarin is a large enough topic that the tag has over 25,000 threads.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"http://xamarinchat.slack.com"},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Xamarin Slack channel","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":": You can instantly engage with a growing community of Xamarin developers and designers on Slack.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://developer.xamarin.com/samples-all/"},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Xamarin Samples","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":": Sourced from the community of Xamarin of developers, you’ll find a variety of code samples to get started in all of Xamarin’s product offerings.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.xamarin.com/dev-days"},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Xamarin Dev Days","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":": Community members run regional events for Xamarin developers — events that are supported by Microsoft. You can find a ","nodeType":"text"},{"data":{"uri":"https://www.xamarin.com/dev-days"},"content":[{"data":{},"marks":[],"value":"full schedule of dates/places here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 3. Study the unique constraints of mobile vs. desktop apps","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"3d7iNdMNzbffw5mubqbXnx","type":"Asset","createdAt":"2024-06-28T14:24:14.200Z","updatedAt":"2024-06-28T14:24:14.200Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"locale":"en-US"},"fields":{"title":"article-how-to-turn-your-arcTouch-xamarin-accelerator-program","file":{"url":"//assets.ctfassets.net/efnbmai9c55m/3d7iNdMNzbffw5mubqbXnx/a7054cdc9ba411f15b1dcb5b1e29657a/ArcTouch_XAP_web.pdf","details":{"size":134774},"fileName":"ArcTouch_XAP_web.pdf","contentType":"application/pdf"}}}},"content":[{"data":{},"marks":[],"value":"ArcTouch Xamarin Accelerator Program","nodeType":"text"}],"nodeType":"asset-hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The difference between the mobile and web universe is as dramatic as the variations among planets in our solar system. Understanding these differences and how they impact the user experience (UX), user interface (UI), and performance of your mobile apps can make the difference between an app people can’t live without and one your target users download, use once, and uninstall.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, where do you start? Here’s a breakdown of the most important constraints that developers new to mobile need to fully understand:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Connectivity (or lack thereof)","nodeType":"text"},{"data":{},"marks":[],"value":": Unlike the web dev environment, which assumes users will have an Internet/network connection, mobile developers have to assume the opposite. Apps still need to have limited function in offline mode—and account for different scenarios where bandwidth or the connection is limited.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Mobile users interact with apps differently","nodeType":"text"},{"data":{},"marks":[],"value":": Smaller screens, touchscreen and voice recognition interfaces, accelerometers, built-in GPS, and other features unique to mobile devices mean that desktop and mobile apps have inherently different UX requirements. Developers’ ability to internalize this and make the most of it is key to the success of any mobile app.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Limited battery life","nodeType":"text"},{"data":{},"marks":[],"value":": Mobile apps that require a lot of data consumption and other hardware capabilities use up more power, which drains a device’s battery faster. Mobile developers know that they must be able to build in the desired features and functionality so as not to gobble up more bandwidth and battery power than necessary.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Architectural patterns","nodeType":"text"},{"data":{},"marks":[],"value":": To fully leverage Xamarin’s code-sharing benefits and set the groundwork for a mobile app’s long-term maintainability, it’s important to structure the app in keeping with best practices. Developers should understand and consistently apply architectural patterns like Model-View-ViewModel (MVVM) and Model View Presenter (MVP).","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Unique security concerns","nodeType":"text"},{"data":{},"marks":[],"value":": Securing and storing data that is accessed and/or created within a mobile app requires a clear understanding of certain security and storage best practices — which are very different than controlling the flow of data in a web environment.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 4. Understand when to use Xamarin.Forms and when not to","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"At ArcTouch, we’re huge fans of ","nodeType":"text"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5s2fCa5YRsvudRfQ92cZxK","type":"Entry","createdAt":"2024-06-19T02:25:00.092Z","updatedAt":"2025-04-10T19:21:44.233Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"articlePage"}},"locale":"en-US"},"fields":{"internalName":"Xamarin.Forms or Xamarin Native: Which should you use for your cross-platform app project?","pageTitle":"Xamarin.Forms or Xamarin Native: Which should you use for your cross-platform app project?","slug":"xamarin-forms-xamarin-native","heading":"Xamarin.Forms or Xamarin Native: Which should you use for your cross-platform app project?","description":"Xamarin is the gold standard for cross-platform app development tools. But should you use Xamarin.Forms or Xamarin Native? 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it comes to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"cross-platform development tools","nodeType":"text"},{"data":{},"marks":[],"value":", there’s no doubt that Xamarin is the gold standard. But once you’ve made the decision to build apps in C# and Xamarin, you’ll need to make one more choice: ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Should you use Xamarin.Forms, or build directly in Xamarin.iOS and Xamarin.Android?","nodeType":"text"},{"data":{},"marks":[],"value":" (Note, developers often refer to Xamarin.Android and Xamarin.iOS as “Xamarin Native” or “Xamarin Traditional;” we use the term “Xamarin Native” in this post)","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"At the highest level, that decision comes down to weighing development time and cost vs. delivering a fully native experience. Xamarin.Forms is an abstraction layer that allows you to push common user interface code to multiple platforms, where if you build in Xamarin.iOS and Xamarin.Android, the UI development work is all done in the native platforms.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Xamarin.Forms gives you the most development efficiency — with Forms, Xamarin says on its site that you could theoretically share “nearly 100%” of code and user interface design across iOS and Android (and Windows Mobile). On the other hand, if you choose to go with Xamarin Native and build the UI on the native platforms, the upper limits of code sharing is around 75%.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To simplify this question, let’s look at the factors that might steer you towards using one or the other.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4 reasons to choose Xamarin.Forms","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Budget is tight","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’ve been building apps for nearly a decade, and budget is a topic that always comes up early in our discussions with potential clients. If your business case for an ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"app MVP","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" (minimum viable product) demands launching on both iOS and Android, and you need to save as much development cost as possible, Xamarin.Forms may be the way to go.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":" 2. You need to get your apps to market fast","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whether you’re working with a ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:19:content:1:data:target:fields:summary:fields:text:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Xamarin development company","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" like ArcTouch or developing an app internally, the ","nodeType":"text"},{"data":{},"content":[{"data":{},"marks":[],"value":"efficiency gain of Xamarin","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" can help get an app to market more quickly. Naturally, using Xamarin.Forms to share more code and UI can mean your project moves along even faster.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. You want your apps to be simple to update","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the biggest, yet sometimes overlooked, benefits of using Xamarin for multi-platform apps is that, with a single code base, the process of updating and maintaining those apps over time is simplified. This is especially true of Xamarin.Forms. When much of the UI is also shared, that means feature updates can be much more easily rolled out to both Android and iOS.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Your internal team is more experienced with .NET than Android and iOS","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are a lot of nuances to mobile platforms, especially when it comes to user interface design. If your development team has a rich history in Microsoft technologies and C#, you can do the most in Xamarin.Forms. But this doesn’t mean you can publish a winning app without some mobile expertise. It does mean, however, that you’ll spend less time developing directly in the native platforms.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3 reasons to choose Xamarin Native (Xamarin.iOS and Xamarin.Android)?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. You need your app file size to be small","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Xamarin.Forms abstraction layer that allows you to build for iOS and Android typically leads to a larger app size. Together with the increased overhead, this typically means the loading process for an app takes longer, particularly on Android. Xamarin and Microsoft have made great strides in performance improvements across the board for Xamarin since the two companies joined forces in early 2016. But there’s no denying that a multi-platform app built in Xamarin.Forms can end up bigger and slower. So, if your app needs to be lightning fast to deliver a great UX, you may want to choose Xamarin Native.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Your app has a lot of animation or complex UI","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If your application has a complicated UI with lots of intensive graphics, you might need to go with Xamarin Native to ensure optimal performance. Xamarin.Forms, like the name indicates, was conceived to offer a UI framework geared for clear decision-based or form-based flows through an app. Highly dynamic content may be better suited for an app that’s coded in C# with Xamarin but designed on the native platforms in Xamarin.iOS and Xamarin.Android.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. You want to use a native feature that’s not available on both platforms","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Android and iOS seem to be chasing each other with each release in terms of what features each platform offers. But there are some features, and even UI controls, that are exclusive to one platform. Xamarin.Forms doesn’t provide an abstraction for these features because there’s nothing cross platform about them. As a simple example, iOS has a widget called a “segmented control,” for which Xamarin.Forms doesn’t have an analogous control. You can always implement controls like this yourself in Xamarin.Forms, but that’s more time spent developing UI widgets and less time spent polishing your business logic. So, if there are make-or-break UI elements that you must have in your app and that aren’t cross platform, Xamarin Native is probably the way to go.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1 reason NOT to steer away from Xamarin.Forms.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, I want to address a reason some companies have steered away from Xamarin.Forms in the past. There’s a misconception that you can’t design beautiful apps using Xamarin.Forms. If you’ve used the GUESS Jeans app or G by Guess, designed and engineered by ArcTouch, you might be surprised to find out it was built in Xamarin.Forms. It’s a visually stunning app — and I’ll get more into that in my next blog post, which will be about how ","nodeType":"text"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4JjNrpYqw8gtZcXYypYuKP","type":"Entry","createdAt":"2024-06-26T14:09:55.300Z","updatedAt":"2025-04-10T19:22:28.641Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":22,"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"articlePage"}},"locale":"en-US"},"fields":{"internalName":"Xamarin.Forms is Much More Capable Than You Think","pageTitle":"Xamarin.Forms is Much More Capable Than You Think","slug":"xamarin-forms-more-capable-than-you-think","heading":"Xamarin.Forms is Much More Capable Than You Think","description":"Despite the name, Xamarin.Forms is a lot more powerful than a simple forms tool. ArcTouch has used it for mass market cross-platform apps, including GUESS.","readTime":"6","datePicker":"2017-11-20T20:23:03+00:00","categories":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0"],"author":[],"tags":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:tags:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target:fields:content:content:0:content:1:data:target:fields:tags:5","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:tags:3"],"showShareLinks":true,"desktopHeroImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"59Bau8T5OYOQMLNBCHohHz","type":"Asset","createdAt":"2024-06-20T03:49:26.089Z","updatedAt":"2024-06-20T03:49:26.089Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en-US"},"fields":{"title":"article-xamarinforms-is-much-more-hero","description":"why xamarin.forms is more capable than you think GUESS Jeans app","file":{"url":"//images.ctfassets.net/efnbmai9c55m/59Bau8T5OYOQMLNBCHohHz/a10860ef4a6582b1dba82c69510d5f1e/xamarin-forms-capable-hero","details":{"size":37278,"image":{"width":650,"height":366}},"fileName":"xamarin-forms-capable-hero","contentType":"image/jpeg"}}},"featuredCardImage":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:84:content:1:data:target:fields:content:content:24:content:1:data:target:fields:content:content:21:content:1:data:target:fields:desktopHeroImage","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"I was talking with a potential client recently about some of the great multi-platform mobile app projects we’ve been working on here at ArcTouch — and specifically how we’re using Xamarin and Xamarin.Forms. When it comes down to it, I’m proud of the Xamarin work that we’ve done for companies like the San Jose Earthquakes, Warner Bros., and most recently, EmployBridge. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For this post, however, I’d like to highlight ","nodeType":"text"},{"data":{},"content":[{"data":{},"marks":[],"value":"our work with GUESS","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". Working in lock-step with our client, we built a suite of three visually stunning cross-platform (iOS and Android) applications using a common C# codebase: GUESS Jeans, G by GUESS, and GUESS Factory. What is a surprise to many however, is that we did so using Xamarin.Forms.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"There’s a perception out there, especially in the design community, that by choosing to use a multi-platform framework for app development, the user experience needs to take a back seat. When it comes to Xamarin and Xamarin.Forms, this perception is unfounded. In reality, by using Xamarin, you get the benefit of a shared code base in C#, but you can design and build as much or as little as you like using the native platforms.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The perception problem facing Xamarin is built upon years of poorly executed apps using other cross-platform technologies. Frameworks like PhoneGap, Sencha, and Appcelerator all rely on web-based technologies that often behave like…well, websites. On mobile devices, this means slower load times and a user interface that doesn’t always feel native.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Even for those familiar with Xamarin, there’s another misconception about Xamarin.Forms. This one stems, in part, from the name. When you hear the word “Forms” it immediately conjures up the idea of a login form or a clunky data entry process. But Xamarin.Forms is much more capable than this.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Xamarin.Forms isn’t just for forms","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Xamarin.Forms is a library that works with the Xamarin framework and allows you to share your app’s user interface (UI) design and logic in addition to just the business logic. The code sharing means an increase in all of the benefits that you get from a cross-platform framework — in particular, decreased development time and maintenance costs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Furthermore, Xamarin.Forms provides abstractions for UI idioms that are common to the supported platforms. You can use features such as gestures and animations, directly from the Xamarin.Forms layer. As proof that the Xamarin.Forms library can go way past a typical form app, I’d encourage you to ","nodeType":"text"},{"data":{"uri":"https://itunes.apple.com/us/app/guess-jeans/id687484959?mt=8"},"content":[{"data":{},"marks":[],"value":"try out the GUESS Jeans app","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". It’s true of course that there are limitations to what an abstraction layer can provide, but Xamarin.Forms supports easily accessing native features that are exclusive to a single platform. This leads me to my next point…","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Xamarin.Forms doesn’t box you in","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Not all cross-platform tools are created equal. And with the web-based tools mentioned above, supporting native features that are exclusive to one platform is not always easy. The process often requires using the platform native tools (e.g. Xcode) to create a “shim” module that communicates with the native libraries. With Xamarin and Xamarin.Forms however, access to the underlying platform is already provided via C# bindings. This means that accessing native features can be done directly from C# code and maintained with the rest of your app’s code base.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Xamarin.Forms allows you to easily break out of the cross-platform “box” and develop those unique features that make an app feel truly native. In the example of the Guess app, the use of drop shadows and layer clipping required us to write “native” code, but the result is an app that users love and that looks great on both iOS and Android.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The truth about Xamarin.Forms and performance","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Historically, one of the shortcomings of Xamarin.Forms has been app speed and responsiveness. While the initial releases suffered slow app load times due to the additional libraries and sub-par performance (most notably on Android), Xamarin.Forms has matured significantly. In the past year, we’ve seen major improvements in performance on both iOS and Android.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Apps that we would never have considered developing using Xamarin.Forms when it was originally released are now practical and the results are great. We also expect continued improvements as Microsoft has committed additional resources specifically to address performance. (Check out ","nodeType":"text"},{"data":{"uri":"https://developer.xamarin.com/guides/xamarin-forms/under-the-hood/fast-renderers/"},"content":[{"data":{},"marks":[],"value":"Fast Renderers","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for an idea of what’s on the roadmap).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A second major issue with Xamarin.Forms has been bugs. Like any new technology, the early releases contained sometimes show-stopper bugs and critical memory leaks. The newest releases of Xamarin.Forms have proved to be much more stable and to perform notably better. Microsoft has committed additional resources to the testing process, so we expect this trend to continue as well.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Why we almost always use Xamarin.Forms","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I wrote recently about ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:84:content:1:data:target:fields:content:content:24:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"when to choose Xamarin.Forms over just Xamarin Native","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". With our recent client projects, it’s worth noting that we almost always go with Xamarin.Forms when we make the decision to use Xamarin. The reality is that if you want to create a more maintainable multi-platform app — and avoid the expense of designing and developing only on the native platforms — Xamarin.Forms is flexible enough to be the right choice in most cases. I think we’ll see a lot more app developers and .NET development companies building apps exclusively in Xamarin and Xamarin.Forms as the technology continues to mature under Microsoft’s leadership.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need help with your Xamarin project?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:19:content:1:data:target:fields:summary:fields:text:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"ArcTouch is a Premier Xamarin Consulting Partner","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". From sharing some free advice to hands-on consulting with our Xamarin Accelerator Program, we’re happy to help.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"LET’S 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And there are several other mobile analytics tools that are more focused on giving you depth of information in different areas, depending on the nature of your team’s app project.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Seeing the world through a mobile lens","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Mobile can’t be done simply by learning a programming language. And there’s no boot camp your Microsoft developers can take that will instantly transform them into Xamarin mobile development superheroes.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But if your team understands the key areas where they need hands-on experience and gain perspective unique to the mobile space, they will be that much farther down the path to success. Over time, and with experience building and optimizing mobile apps, your team can gain the knowledge and experience critical to creating useful and delightful mobile app experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need help with your Xamarin project?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We have lots of practical experience designing and developing commercial Xamarin apps with companies like GUESS, Hawaiian Airlines, Warner Bros., and more. Whether you’re just getting started on a Xamarin project, or you need some help mid-stream, we’re happy to help out. 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Apple’s recent 2019 WWDC, one of the topics that caused a stir in the industry is the new Sign In with Apple. This single sign-on (SSO) feature is one of several new elements of iOS 13 focused on user privacy, as it will allow users to log in to apps and web sites that support Sign In with Apple using their Apple IDs, and Face ID or Touch ID biometric security.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For app developers and publishers, Sign In with Apple has the potential to be great for user experience, removing some of the friction of creating accounts, signing into accounts, and onboarding new users. But it also means that publishers won’t have access to users’ emails and names, unless the company asks for that data and a user opts-in to share it — which has the potential to limit the ability of companies to market directly to their users outside of the app experience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Still, it’s a no-brainer to support this new feature for any iOS app that requires any kind of account sign-in. Especially if your app already supports other SSO options, such as Google or Facebook. In fact, if your app does support these other SSO options, Apple has announced that ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"integrating Sign In with Apple is mandatory","nodeType":"text"},{"data":{},"marks":[],"value":" by the end of 2019.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Integrating Sign In with Apple — Step by step","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this post, we explain how to integrate Sign In with Apple into your app in nine steps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"First of all, it’s important to understand that as a developer, we should prioritize user experience above all else — including privacy. So, when we implement Sign In with Apple, we will be making it easy for users to log into our application, but ultimately allowing the user to decide whether they share their name and Apple ID email with us. The good news is that if the user does choose to opt-in to share that data with us, we can trust the email address will be valid because it is the same used for their Apple ID. We don’t need to go through any additional steps to validate the information — thank you, Apple!","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Also, before you get started, you should review Apple’s ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/design/human-interface-guidelines/sign-in-with-apple/overview/"},"content":[{"data":{},"marks":[],"value":"Sign In with Apple human interface guidelines","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that need to be followed while implementing the feature. One of the main ones is that the button needs to be prominent in the screen, as Apple states, “the same size as other sign-in buttons, and avoid making people scroll to see the button.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"After enabling the feature in Xcode, developers can access a built-in button that matches Apple’s guidelines. Also, Xcode provides the action sheet where the user will grant access to the necessary information secured by Face ID or Touch ID, which now includes almost all of the devices available in the market.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now let’s get started.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 1: Add Sign In with Apple to your app ID through the developer portal","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"First things first, you need to choose to enable Sign In with Apple through the Apple developer portal. Here’s how you do it:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Select your App ID.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Under ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Capabilities","nodeType":"text"},{"data":{},"marks":[],"value":" scroll down and activate ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Sign In with Apple","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4Q1pa2uwHAgimDVLw7gIwt","type":"Entry","createdAt":"2024-06-19T00:19:39.135Z","updatedAt":"2024-06-19T00:19:39.135Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > SignInwithApple-developerportal","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"6YUGylxuoNeNC1i5vSfxLu","type":"Asset","createdAt":"2024-06-17T21:55:37.706Z","updatedAt":"2024-06-19T00:19:36.694Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":3,"locale":"en-US"},"fields":{"title":"article-how-to-integrate-sign","description":"","file":{"url":"//images.ctfassets.net/efnbmai9c55m/6YUGylxuoNeNC1i5vSfxLu/0628da54ac1b0880e3880e72ba8eba9c/signinwithapple-developerportal","details":{"size":7047,"image":{"width":800,"height":147}},"fileName":"signinwithapple-developerportal","contentType":"image/jpeg"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 2: Add Sign In with Apple to your app in Xcode","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now it’s time to enable the Sign in With Apple feature in your app through Xcode.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Open your project settings.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Go to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Signing & Capabilities","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Click on ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"+Capability","nodeType":"text"},{"data":{},"marks":[],"value":" and type into the search pane until ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Sign In with Apple","nodeType":"text"},{"data":{},"marks":[],"value":" feature appears. Select it.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5aAXQUF1S7VZ55eWOtXHIM","type":"Entry","createdAt":"2024-06-19T00:19:41.295Z","updatedAt":"2024-06-19T00:19:41.295Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > SignInwithApple-xcode","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"6H5aOl9S80WZw3QNDEACXr","type":"Asset","createdAt":"2024-06-17T21:55:42.204Z","updatedAt":"2024-06-19T00:19:39.016Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":3,"locale":"en-US"},"fields":{"title":"article-how-to-integrate-sign","description":"Sign In with Apple Xcode","file":{"url":"//images.ctfassets.net/efnbmai9c55m/6H5aOl9S80WZw3QNDEACXr/5212992e03950a2343db70223b18c0f6/signinwithapple-xcode","details":{"size":20543,"image":{"width":798,"height":568}},"fileName":"signinwithapple-xcode","contentType":"image/jpeg"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 3: Add the Sign In with Apple button","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Create the Sign In with Apple button to appear in your app.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Import the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"AuthenticationServices ","nodeType":"text"},{"data":{},"marks":[],"value":" since it’s the framework that provides the Sign In with Apple button view.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Next, create the button. The steps to do so are straightforward: Set up the button type and the style. In our case, we are using the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":".signUp","nodeType":"text"},{"data":{},"marks":[],"value":" type and ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":".white","nodeType":"text"},{"data":{},"marks":[],"value":" as the style since our background will be dark.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, set up an action as a ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"UIControl","nodeType":"text"},{"data":{},"marks":[],"value":" object and add it to any view. In our case, we are adding to a ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"UIStackView","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"In code, it looks like this:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"31NPtDYFMiUcO25yniRTpR","type":"Entry","createdAt":"2024-06-19T00:19:34.140Z","updatedAt":"2024-06-19T00:19:34.140Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"import UIKit\nimport AuthenticationServices\n\nclass SignInViewController: UIViewController {\n\n@IBOutlet weak var stackView: UIStackView!\n\noverride func viewDidLoad() {\n super.viewDidLoad()\n\n setupTitleLabel()\n setupLoginWithAppleButton()\n}\n\nprivate func setupLoginWithAppleButton() {\n let signInWithAppleButton = ASAuthorizationAppleIDButton(authorizationButtonType: .signUp, authorizationButtonStyle: .white)\n signInWithAppleButton.addTarget(self, action: #selector(signInWithAppleButtonPressed), for: .touchUpInside)\n stackView.addArrangedSubview(signInWithAppleButton)\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 4: Connect the button to the Sign In with Apple authorization flow","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now that the UI and feature have been created, we need to connect it to Apple’s authorization flow.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"First, create your ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ASAuthorizationAppleIDProvider","nodeType":"text"},{"data":{},"marks":[],"value":" and prepare its request with the scopes set to ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":".fullName","nodeType":"text"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":".email","nodeType":"text"},{"data":{},"marks":[],"value":" — if those two options are what you need.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Next, create your ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ASAuthorizationController","nodeType":"text"},{"data":{},"marks":[],"value":" and set the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"presentationContextProvider","nodeType":"text"},{"data":{},"marks":[],"value":" and the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"delegate","nodeType":"text"},{"data":{},"marks":[],"value":", where we show what they do in the next listing.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now just perform the request:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"3TS4Qz1Qp9cbYPSlebrMKB","type":"Entry","createdAt":"2024-06-19T00:19:34.121Z","updatedAt":"2024-06-19T00:19:34.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"@objc private func signInWithAppleButtonPressed() {\n let authorizationAppleIDProvider = ASAuthorizationAppleIDProvider()\n let authorizationRequest = authorizationAppleIDProvider.createRequest()\n authorizationRequest.requestedScopes = [.fullName, .email]\n\n let authorizationController = ASAuthorizationController(authorizationRequests: [authorizationRequest])\n authorizationController.presentationContextProvider = self\n authorizationController.delegate = self\n authorizationController.performRequests()\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 5: Set up the Presentation Context Provider","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Presentation Context Provider protocol is necessary so the Sign In with Apple action sheet can be presented on top of your current app. If you have an iOS app, this is straightforward. However, if your app is built for iPadOS, it’s important to provide the right scene. Let’s just assume our current app does not require iPad support. The code is simple:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"22MlctQ6rBw1IWbZ6UsBS4","type":"Entry","createdAt":"2024-06-19T00:19:36.186Z","updatedAt":"2024-06-19T00:19:36.186Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"extension SignInViewController: ASAuthorizationControllerPresentationContextProviding {\n\n func presentationAnchor(for controller: ASAuthorizationController) -> ASPresentationAnchor {\n return view.window!\n }\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 6: Set up the Authorization Controller Delegate for the user’s response","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"This is where you will handle the response from the action sheet. There are two possible scenarios to cover success and failure.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If your user has opted-in and granted you permission to access user name and email, ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"authorizationController(controller: ASAuthorizationController, didCompleteWithAuthorization authorization: ASAuthorization)","nodeType":"text"},{"data":{},"marks":[],"value":" will be called. Otherwise, ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"authorizationController(controller: ASAuthorizationController, didCompleteWithError error: Error)","nodeType":"text"},{"data":{},"marks":[],"value":"will be called. It’s important to handle both and provide the right information to the user upon completion. For the purpose of this post, let’s focus on the scenario where the user has granted permission to access the following:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"User ID: The unique user ID across all platforms","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Email: A user’s email address, which could either be the official user email or an obscured one","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Full name: If asked, this will be their tokenized full name and can be used to customize your UX","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Authorization Code & Identity Token: These are encrypted data you’ll send to your server. This is optional — it will only be available if this is a new user. Otherwise, you will only receive ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"“User”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s important to note that your backend should perform the final authentication of your user. To do that, follow the Oauth2.0 steps, and learn more ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/documentation/signinwithapplerestapi"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The code will look like this:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7FiyAcLFRfqno1BoaRe10I","type":"Entry","createdAt":"2024-06-19T00:19:36.410Z","updatedAt":"2024-06-19T00:19:36.410Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"$2f"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 7: White list your email","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sign In with Apple is built around privacy. As I mentioned before, users can hide their personal email from the developer, which means that direct communication to users by email requires you to white list your email domain and originator email. Here are the steps to do so:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Log in to your Apple developer account.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Select ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Certificates, Identifiers & Profiles","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Select ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"More.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Select ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Configure","nodeType":"text"},{"data":{},"marks":[],"value":" under Sign In with Apple.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Register your ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Domain","nodeType":"text"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Emails","nodeType":"text"},{"data":{},"marks":[],"value":" for communication, as seen in the image below:","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"40KhPgtRzEBQ0MT1xcpYRd","type":"Entry","createdAt":"2024-06-19T00:19:41.293Z","updatedAt":"2024-06-19T00:19:41.293Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > SignInwithApple-certificates","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7p7q3lCMCCpdr9QwFxHoo1","type":"Asset","createdAt":"2024-06-17T21:55:33.019Z","updatedAt":"2024-06-19T00:19:39.031Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":3,"locale":"en-US"},"fields":{"title":"article-how-to-integrate-sign","description":"Sign In with Apple Certificates, Identifiers & Profiles","file":{"url":"//images.ctfassets.net/efnbmai9c55m/7p7q3lCMCCpdr9QwFxHoo1/e5b49b362256b3cd115271ce37c565be/signinwithapple-certificates","details":{"size":23300,"image":{"width":800,"height":395}},"fileName":"signinwithapple-certificates","contentType":"image/jpeg"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, there also still the option to communicate to users through push notifications and other in-app methods.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 8: Support Apple’s Keychain sign in","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"As a developer, you can choose to support Apple’s Keychain login along with Sign In with Apple. To do that, we will have to go back to the button handling in ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Step 4","nodeType":"text"},{"data":{},"marks":[],"value":" and set up an additional authentication provider, called ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"PasswordProvider","nodeType":"text"},{"data":{},"marks":[],"value":", and add code as follows:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"38sjjs8pjQAmk4UoiMQ2mS","type":"Entry","createdAt":"2024-06-19T00:19:36.294Z","updatedAt":"2024-06-19T00:19:36.294Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"@objc private func signInWithAppleButtonPressed() {\n let authorizationAppleIDProvider = ASAuthorizationAppleIDProvider()\n let authorizationAppleIDRequest = authorizationAppleIDProvider.createRequest()\n authorizationAppleIDRequest.requestedScopes = [.fullName, .email]\n\n let authorizationPasswordProvider = ASAuthorizationPasswordProvider()\n let authorizationPasswordRequest = authorizationPasswordProvider.createRequest()\n\n let authorizationController = ASAuthorizationController(authorizationRequests: [authorizationAppleIDRequest, authorizationPasswordRequest])\n authorizationController.presentationContextProvider = self\n authorizationController.delegate = self\n authorizationController.performRequests()\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now, for your delegate function to handle authorization, implement the support for the password provider as follows:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4BmQP9tmHYra7lxFkknc55","type":"Entry","createdAt":"2024-06-19T00:19:36.378Z","updatedAt":"2024-06-19T00:19:36.378Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"func authorizationController(controller: ASAuthorizationController, didCompleteWithAuthorization authorization: ASAuthorization) {\n switch authorization.credential {\n case let appleIDCredential as ASAuthorizationAppleIDCredential:\n handle(appleIDCredential: appleIDCredential)\n case let passwordCredential as ASPasswordCredential:\n handle(passwordCredential: passwordCredential)\n default: break\n }\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Handling the password credentials is straightforward. All you have to do is get the username and password and submit to your server for authentication. The code is as follows:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5WGGow56Hqo5X5Wg8quoIR","type":"Entry","createdAt":"2024-06-19T00:19:36.128Z","updatedAt":"2024-06-19T00:19:36.128Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"private func handle(passwordCredential: ASPasswordCredential) {\n print(\"User: \\(passwordCredential.user)\")\n print(\"Password: \\(passwordCredential.password)\")\n\n //TODO: Fill your email/password fields if you have it and submit credentials securely to your server for authentication\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 9: Check current user status","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"This step is very important. Users can choose to stop using Apple ID with your app or sign out of their device. There are two ways to handle it: upon opening your app and while your app is active.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"First way: Upon opening your app","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"You should log the user out of your app upon reopening it, in case the user chose to stop using their Apple ID as the SSO provider. To check the current user status, you will have to implement the following function tied to your ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ASAuthorizationAppleIDProvider","nodeType":"text"},{"data":{},"marks":[],"value":". Make note of how each case should be handled in this code:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"6alUUsCysswe2kXz7mG34H","type":"Entry","createdAt":"2024-06-19T00:19:34.139Z","updatedAt":"2024-06-19T00:19:34.139Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"private func setupAppleIDCredentialObserver() {\n let authorizationAppleIDProvider = ASAuthorizationAppleIDProvider()\n\n authorizationAppleIDProvider.getCredentialState(forUserID: \"currentUserIdentifier\") { (credentialState: ASAuthorizationAppleIDProvider.CredentialState, error: Error?) in\n if let error = error {\n print(error)\n // Something went wrong check error state\n return\n }\n switch (credentialState) {\n case .authorized:\n //User is authorized to continue using your app\n break\n case .revoked:\n //User has revoked access to your app\n break\n case .notFound:\n //User is not found, meaning that the user never signed in through Apple ID\n break\n default: break\n }\n }\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Second way: While your app is running","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"In order to listen to changes of the user’s Apple ID session, add an observer for ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"CredentialRevoked","nodeType":"text"},{"data":{},"marks":[],"value":". Make sure that the object holding the observer does not lose its instance while the app session is live. In code, it looks like this:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1XnZsovgwoe5m2wTcgu1xB","type":"Entry","createdAt":"2024-06-19T00:19:36.178Z","updatedAt":"2024-06-19T00:19:36.178Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to integrate Sign... > Code Snippet","codeSnippet":"private func registerForAppleIDSessionChanges() {\n let notificationCenter = NotificationCenter.default\n let sessionNotificationName = NSNotification.Name.ASAuthorizationAppleIDProviderCredentialRevoked\n\n appleIDSessionObserver = notificationCenter.addObserver(forName: sessionNotificationName, object: nil, queue: nil) { (notification: Notification) in\n //Sign user out\n }\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Wrapping up: Next steps to supporting Sign In with Apple","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The steps shared in this post should work, with minor adjustments, for iOS/iPadOS devices (iPhone, iPad and iPod touch), the Mac, Apple TV, and Apple Watch. To offer the same functionality for different platforms, ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/documentation/signinwithapplejs"},"content":[{"data":{},"marks":[],"value":"Apple offers a JavaScript SDK","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" (the experience is provided through a Webview).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your next step is to make sure your backend is ready to support Sign In with Apple. Like any new app update and feature, this authorization flow has to be fully tested to make sure that onboarding current users to Sign In with Apple is implemented correctly.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sign In with Apple is straightforward and native to the platform, and offers a secure, two-factor authentication mechanism for your app. I would highly recommend supporting it for any app that currently uses only email account setup and sign-in.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Is your app ready for iOS 13?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sign In with Apple provides a smooth onboarding experience that reduces hurdles that impact user-engagement and loyalty for your app. Users will soon expect this feature in all their apps, so don’t get left behind. And if your app already supports other SSO features, you must add support for Sign In with Apple so your app complies with the iOS 13 guidelines.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"iOS 13 will launch this September.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you need help implementing this new feature, we’re happy to share advice on how to support Sign In with Apple — or any of the new iOS 13 features. Set up a ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"free phone consultation with our app experts","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" 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experience of fingerprint authentication is really delightful. Once you have used a phone with a fingerprint scanner, it’s difficult to imagine going back to one without it. Remember how annoying it was to provide your password every time you needed to access your bank’s app? And every time you needed to perform a sensitive operation, like an account transfer? And even rapidly drawing some random lines to unlock your phone while fearing someone getting a glimpse of it?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As an Android app developer and an app user, I know just how big of a difference fingerprint authentication can make for the user experience. In this post, we provide step-by-step instructions for how developers can add Android fingerprint authentication into apps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A bit of Android fingerprint authentication history","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Fingerprint authentication has been officially supported by Android since API 23 (M). At that time, the feature was supported through the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"FingerprintManager ","nodeType":"text"},{"data":{},"marks":[],"value":" API. Although there was the ","nodeType":"text"},{"data":{"uri":"https://material.io/design/platform-guidance/android-fingerprint.html"},"content":[{"data":{},"marks":[],"value":"material.io","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" UI standard for it, there wasn’t a unified authentication dialog — which meant app developers were wildly inconsistent how they supported it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"API 28 added the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"BiometricPrompt","nodeType":"text"},{"data":{},"marks":[],"value":", a unified authentication dialog, and ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"FingerprintManager","nodeType":"text"},{"data":{},"marks":[],"value":" was marked as deprecated. AndroidX’s BiometricPrompt reached beta in August 2019! ?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"All code snippets provided in this guide were made using AndroidX’s ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"BiometricPrompt","nodeType":"text"},{"data":{},"marks":[],"value":" (at the time of writing this post, the latest version is 1.0.0-beta01), so make sure to add its dependency in your app’s build.gradle:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2mduJg9ff4RWbKDvHuTNjn","type":"Entry","createdAt":"2024-06-19T00:18:05.002Z","updatedAt":"2024-06-19T00:18:05.002Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to add Android... > Code Snippet","codeSnippet":"implementation \"androidx.biometric:biometric:$biometric_version\""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step by step: Implementing Android fingerprint authentication","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"While improving the UX is a great reason to implement fingerprint authentication in an Android app, companies must also take great care to protect features that run behind fingerprint authentication. Accessing them can only occur after the Android system confirms that the individual using the device is recognized and authorized.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 1: Check device support","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"First of all, check if the device supports fingerprint authentication by calling:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"30pDn6fKQbeUGWvB1tSALs","type":"Entry","createdAt":"2024-06-19T00:18:02.815Z","updatedAt":"2024-06-19T00:18:02.815Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to add Android... > Code Snippet","codeSnippet":"BiometricManager.from(context).canAuthenticate()"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"This method returns an ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"int","nodeType":"text"},{"data":{},"marks":[],"value":", which can have one of these values:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"3oOBox8oFA86yRBf4P5I1U","type":"Entry","createdAt":"2024-06-19T00:18:05.005Z","updatedAt":"2024-06-19T00:18:05.005Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to add Android... > Code Snippet","codeSnippet":"public static final int BIOMETRIC_ERROR_HW_UNAVAILABLE = 1;\npublic static final int BIOMETRIC_ERROR_NONE_ENROLLED = 11;\npublic static final int BIOMETRIC_ERROR_NO_HARDWARE = 12;\npublic static final int BIOMETRIC_SUCCESS = 0;"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Obviously, you should only show the option for biometric authentication if it’s available on the device, that is, if ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"canAuthenticate()","nodeType":"text"},{"data":{},"marks":[],"value":" returns ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"BIOMETRIC_SUCCESS","nodeType":"text"},{"data":{},"marks":[],"value":". Some smartphones that had fingerprint scanners before Android officially supported it will return ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"BIOMETRIC_ERROR_HW_UNAVAILABLE","nodeType":"text"},{"data":{},"marks":[],"value":". Generally speaking, those smartphones were released in APIs before 23 and could be updated to 23 (like the Samsung Galaxy Note 4). They can’t be used by the official API because they don’t attend to some specifications given by the ","nodeType":"text"},{"data":{"uri":"https://source.android.com/compatibility/6.0/android-6.0-cdd"},"content":[{"data":{},"marks":[],"value":"Android M Compatibility Definition Document","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", including this one:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"“MUST have a hardware-backed keystore implementation, and perform the fingerprint matching in a Trusted Execution Environment (TEE) or on a chip with a secure channel to the TEE.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 2: Create a BiometricPrompt instance","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We need to create an instance of ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"BiometricPrompt","nodeType":"text"},{"data":{},"marks":[],"value":" that will be responsible to prompt the user for authentication. Its constructor has three parameters:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"code"}],"value":"Fragment","nodeType":"text"},{"data":{},"marks":[],"value":" or ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"FragmentActivity","nodeType":"text"},{"data":{},"marks":[],"value":": A reference to the client’s activity","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"code"}],"value":"Executor","nodeType":"text"},{"data":{},"marks":[],"value":": An executor to handle callback events","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"code"}],"value":"BiometricPrompt.AuthenticationCallback","nodeType":"text"},{"data":{},"marks":[],"value":": An object to receive authentication events","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"The first two arguments are quite direct. For the first argument, use the calling ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"FragmentActivity","nodeType":"text"},{"data":{},"marks":[],"value":" or ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"Fragment","nodeType":"text"},{"data":{},"marks":[],"value":". For the second one, you should use the executor that fits best your needs. Here, for simplicity, we’re going to use the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"mainExecutor","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The third argument deserves more attention. It will receive the authentication results (such as if there was an error, or if it was canceled or successful) and can give us a ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"CryptoObject","nodeType":"text"},{"data":{},"marks":[],"value":" associated with the authentication. We’ll come back to the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"CryptoObject","nodeType":"text"},{"data":{},"marks":[],"value":" in a later blog post, but for now, here’s a simple example which doesn’t need it:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7Br5hLHBaoD7951HTWGfx","type":"Entry","createdAt":"2024-06-19T00:18:04.997Z","updatedAt":"2024-06-19T00:18:04.997Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to add Android... > Code Snippet","codeSnippet":"val biometricPrompt = BiometricPrompt(\n this, // assuming it's being called inside an Activity\n mainExecutor,\n callback\n)"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"For the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"callback","nodeType":"text"},{"data":{},"marks":[],"value":", we can use:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2MBEo64zAqRYQI5rP7vXL3","type":"Entry","createdAt":"2024-06-19T00:18:04.905Z","updatedAt":"2024-06-19T00:18:04.905Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to add Android... > Code Snippet","codeSnippet":"val callback = object : BiometricPrompt.AuthenticationCallback() {\n\n override fun onAuthenticationSucceeded(\n result: BiometricPrompt.AuthenticationResult\n ) {\n // user authenticated\n // now you can allow him to perform that sensible action\n someSensibleAction()\n }\n\n override fun onAuthenticationError(\n errorCode: Int,\n errString: CharSequence\n ) {\n // called when an unrecoverable error has been encountered\n // and the operation is complete\n // example: user clicked the negative button or\n // tried too many times and is locked up\n }\n\n override fun onAuthenticationFailed() {\n // called when biometric was valid but not recognized\n // example: the user tried to authenticate\n // with a finger that isn't registered\n }\n\n}"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"The dialog displays the correct message (","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"errString","nodeType":"text"},{"data":{},"marks":[],"value":") by itself while taking into consideration the user’s ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"Locale","nodeType":"text"},{"data":{},"marks":[],"value":", so it’s pretty much automatic. You might need to redirect the user to some other flow in case of an error. The possible error codes are listed ","nodeType":"text"},{"data":{"uri":"https://developer.android.com/reference/androidx/biometric/BiometricPrompt.html#constants_2"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". It’s worth noting that when the user presses the negative button, it’ll result in ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"onAuthenticationError","nodeType":"text"},{"data":{},"marks":[],"value":" with ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ERROR_NEGATIVE_BUTTON","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 3: Build the authentication dialog","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The dialog is built using the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"BiometricPrompt.PromptInfo.Builder","nodeType":"text"},{"data":{},"marks":[],"value":". It follows the commonly seen builder pattern and can be as simple and direct as:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7fAH1lPrJzdUnu2BM9yv7R","type":"Entry","createdAt":"2024-06-19T00:18:02.840Z","updatedAt":"2024-06-19T00:18:02.840Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"codeSnippet"}},"locale":"en-US"},"fields":{"internalName":"Article - How to add Android... > Code Snippet","codeSnippet":"val promptInfo = BiometricPrompt.PromptInfo.Builder()\n .setTitle(\"Title\")\n .setNegativeButtonText(\"Negative Button Text\")\n .build()"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"But it also provides some optional methods for displaying a description and assistive text, such as allowing the device’s credential authentication (PIN, pattern or password). Those methods are described ","nodeType":"text"},{"data":{"uri":"https://developer.android.com/reference/androidx/biometric/BiometricPrompt.PromptInfo.Builder.html"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in the documentation. Notice that if you enable the use of the device’s credentials to authenticate, you can’t set a negative button.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 4: Authenticate","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now, with two objects at hand, we can call ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"biometricPrompt.authenticate(promptInfo)","nodeType":"text"},{"data":{},"marks":[],"value":" and perform the actual authentication. This will display the authentication dialog and send its events to the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"callback","nodeType":"text"},{"data":{},"marks":[],"value":" specified. 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Meet Magellan Rx Management:... > Magellan Rx App Biometric...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"aSU8XFIw3jdMel3E5rEdU","type":"Asset","createdAt":"2024-06-17T21:31:30.459Z","updatedAt":"2024-06-19T00:11:10.126Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":6,"locale":"en-US"},"fields":{"title":"article-meet-magellan-rx-management","description":"Face ID and Touch ID biometric authentication in the Magellan Rx app","file":{"url":"//images.ctfassets.net/efnbmai9c55m/aSU8XFIw3jdMel3E5rEdU/486e4d1cb98f3798f6ec8e3c88b1eb18/magellan-rx-app-biometic-authentication","details":{"size":18198,"image":{"width":750,"height":500}},"fileName":"magellan-rx-app-biometic-authentication","contentType":"image/png"}}},"caption":"The Magellan Rx app supports fingerprint authentication (Android and iOS) and Face ID (iOS)."}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Communication FTW","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Around here, we talk a lot in terms of lean product development, agile sprints, and rapid continuous improvement. All those phrases imply velocity. Communication is fundamental to maintaining that pace while ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target:fields:content:content:0:content:1:data:target:fields:content:content:6:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"building successful apps","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", among our internal team members and with our clients. Our collaboration with the Magellan Rx team during this project was crucial to staying aligned on the app vision while making daily micro-decisions to keep the project moving.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We were fortunate to have such a supportive and thoughtful client team. And we’re so proud that Magellan’s leadership felt similarly about our team members:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“ArcTouch team members immersed themselves early on in understanding the PBM industry, and the experience we want to deliver to our customers and members,” said Sofiane Sirajeddine, senior director of digital transformation for Magellan Rx Management. “They are constantly coming up with ideas, looking at data to back up the decisions that we make, and helping us figure it out. They identify critical gaps that we’re trying to solve for, and come up with creative solutions — constantly wanting to improve — and being flexible at any given time.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Want to build a lovable app or digital experience?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been designing and developing lovable apps for companies of all sizes since the dawn of the App Store. Let’s build something awesome together! 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They may think building an accessible app will be too expensive or take too much time — and so they may make the decision to add accessibility to their future roadmap, after the initial launch.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"True, there’s no denying that building an accessible app requires some extra time/cost from design and development teams. However, it’s more complicated (and expensive) to try to make an existing app accessible rather than doing it from the very beginning.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And virtually everyone can benefit from accessibility features and best practices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"There was never a question about whether or not to make the Magellan Rx app accessible. As a leader in healthcare, Magellan Health believes it is critical to provide the best possible experience for all its members.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, accessibility was a “must-have” from the early design phase through the release of the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Minimum Lovable Product (MLP)","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are the seven best practices we followed during our ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"accessibility-first","nodeType":"text"},{"data":{},"marks":[],"value":" app design process for the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:3:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Magellan Rx project","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":":","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Use accessibility to make decisions","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"From the very start, we used ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessible app design and development","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" principles as the foundation for every decision throughout the project. Accessibility weighed in each discussion just like other common design pillars — such as experience patterns and usability heuristics. Accessibility also streamlined our decision-making by helping us rule out ideas that wouldn’t work in an accessible app.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, during ideation, we considered using buttons with weather-associated emojis to ask users how they were feeling. We had a rainbow for “feeling great” and a thunderstorm for “feeling bad.” It seemed like a clever idea at first, but there’s a problem: people with cognitive disabilities/conditions (such as Autism Spectrum Disorder) may have difficulty understanding metaphors and analogies. Therefore, using weather metaphors to ask people how they’re feeling is not an accessible idea — so we abandoned the idea. It would be better to say “good” or “bad.” Or, since we really wanted to use emojis, we chose two that were more directly related to the question — simple smiley and sad emojis, as seen right below.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1pUDZ3x5w66q9QgLphYyf2","type":"Entry","createdAt":"2024-06-19T00:11:01.517Z","updatedAt":"2024-06-19T00:11:01.517Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 best practices for... > Magellan Rx App Accessibility...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"3XKSwL7JiLbbfh3V6TvwtB","type":"Asset","createdAt":"2024-06-17T21:29:59.621Z","updatedAt":"2024-06-19T00:10:59.193Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":6,"locale":"en-US"},"fields":{"title":"article-7-best-practices-for","description":"accessible design using emojis in the Magellan Rx app","file":{"url":"//images.ctfassets.net/efnbmai9c55m/3XKSwL7JiLbbfh3V6TvwtB/808bec9d3304afe64833cafa53800fd6/magellan-rx-app-accessibility-emojis","details":{"size":22187,"image":{"width":750,"height":327}},"fileName":"magellan-rx-app-accessibility-emojis","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"The screen on the left uses weather emojis to ask people how they’re feeling, and the screen on the right shows a better accessible design approach, with smiley faces.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Provide appropriate color contrast","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Color contrast is simple yet very important when it comes to designing for accessibility. We worked closely with Magellan’s branding team to implement the company’s key brand elements. Magellan has a colorful brand palette, but we had to avoid some color combinations (like yellow background with white text) to make sure there was enough color contrast. Magellan’s branding people were truly great partners in this process, as we worked together to balance the brand’s defined styles with accessibility constraints.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Avoid using color to convey information","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"In the same way that ensuring good color contrast is an accessibility must-have, not using color as the only way to convey information is crucial. Color blindness is a common condition, so relying on color codes is not an inclusive practice. With the Magellan Rx app, we use color as one of the ways to distinguish the status of different orders and medications — however, we combine color with a text label.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Write UX copy for accessibility, too","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using simple-to-understand, descriptive copy on buttons is not only a good accessibility practice but also a good UX practice. Everyone can benefit from clearly written text on buttons — especially those who navigate using screen readers. We have some screens in the Magellan Rx app that originally had two (or more) buttons using the same label. One example is the Contact Us screen, where we added buttons so that users could copy the phone number or email address to the clipboard. In the initial mock-ups, we labeled both buttons with “Copy” because a shorter label is better to avoid breaking the button into two lines on smaller devices. However, the identical description for multiple buttons on the same screen causes a different (and major) UX problem — especially for screen readers. The solution was to make labels more descriptive and fully label them with the specific functionality “Copy email address” and “Copy phone number:”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2sBgmQ7OyvvQEQLrZFTGax","type":"Entry","createdAt":"2024-06-19T00:11:01.507Z","updatedAt":"2024-06-19T00:11:01.507Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 best practices for... > Magellan Rx App Accessibility...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"PjTLBtbSqSmt5JYvbNRF8","type":"Asset","createdAt":"2024-06-17T21:29:54.968Z","updatedAt":"2024-06-19T00:10:59.191Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":6,"locale":"en-US"},"fields":{"title":"article-7-best-practices-for","description":"accessible design using descriptive text on buttons in the Magellan Rx app","file":{"url":"//images.ctfassets.net/efnbmai9c55m/PjTLBtbSqSmt5JYvbNRF8/836555cf87590063620e84b11dcc6407/magellan-rx-app-accessibility-text","details":{"size":15137,"image":{"width":750,"height":500}},"fileName":"magellan-rx-app-accessibility-text","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"The “Copy email address” and “Copy phone number” features could easily be confusing if a simpler label such as “Copy” were used instead.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Design screens that are font-scaling friendly","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Every device now has a “","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/documentation/uikit/uifont/scaling_fonts_automatically"},"content":[{"data":{},"marks":[],"value":"Dynamic Type","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"” feature that allows users to adjust the size of textual content displayed on the screen. Usually, it ranges from somewhat smaller than the default size to more than 200% larger text size. As product designers, we have to keep font scaling in mind while designing each individual screen. The risk of having a broken design when a user interface includes three or more columns is high. Considering this, we limited all screens within the Magellan Rx app to one or two columns. In some cases, we also defined a specific component behavior for when the user increases the device’s font size.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"c8tQjIJTyWBpRtcsQudYp","type":"Entry","createdAt":"2024-06-19T00:11:01.446Z","updatedAt":"2024-06-19T00:11:01.446Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 best practices for... > font scaling and accessibility...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1JakaFD2ZtXOLco4pIKxyk","type":"Asset","createdAt":"2024-06-19T22:25:31.321Z","updatedAt":"2024-06-19T22:26:02.152Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":2,"locale":"en-US"},"fields":{"title":"article-7-best-practices-for","description":"accessible design using descriptive actions for screen readers in the Magellan Rx app","file":{"url":"//images.ctfassets.net/efnbmai9c55m/1JakaFD2ZtXOLco4pIKxyk/29de0407fe28c87da9fd081ed18c9edd/magellan-rx-app-accessibility.png","details":{"size":30118,"image":{"width":750,"height":500}},"fileName":"magellan-rx-app-accessibility.png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"An example from the Magellan Rx app of default font size vs 200% font size.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"6. Provide screen reader annotations","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Screen readers provide an audio description of all elements on a screen, so users can navigate just by listening. Just like font scaling, pretty much every device has a native screen reader. The most popular ones for mobile devices are ","nodeType":"text"},{"data":{"uri":"https://support.apple.com/guide/iphone/turn-on-and-practice-voiceover-iph3e2e415f/ios"},"content":[{"data":{},"marks":[],"value":"VoiceOver (for iOS)","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://support.google.com/accessibility/android/topic/3529932?hl=en&ref_topic=9078845"},"content":[{"data":{},"marks":[],"value":"Talkback (for Android)","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". App designers and developers must make sure that every app is compatible with the screen reader technology. As product designers, our role is to define how the screen components should be read and in which order. There are different experience patterns for screen readers — for example, the way that a button is read is different than the way a tab bar is read, which is different than the way a text input is read. For all screens, we provided screen reader annotations as part of our standard design deliverables for the development team.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"FS90D5SGgb9K6wHnpItJO","type":"Entry","createdAt":"2024-06-19T00:11:01.495Z","updatedAt":"2024-06-19T00:11:01.495Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 best practices for... > Magellan Rx App Accessibility...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5pr4GQ89E7jls1dPVpe30x","type":"Asset","createdAt":"2024-06-17T21:29:50.159Z","updatedAt":"2024-06-19T00:10:59.188Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":6,"locale":"en-US"},"fields":{"title":"article-7-best-practices-for","description":"accessible design through voice notations for screen readers in the Magellan Rx app","file":{"url":"//images.ctfassets.net/efnbmai9c55m/5pr4GQ89E7jls1dPVpe30x/881a7c0690ce588022cb01cf032c75e5/magellan-rx-app-accessibility-voice","details":{"size":23745,"image":{"width":750,"height":500}},"fileName":"magellan-rx-app-accessibility-voice","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"We included voice-over annotations for screen readers in the accessible design deliverables to the app development team.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In some screens, we had components with actions that didn’t rely on a specific button: for example, an action that could be dismissed if you tap outside the active component area. For a user who’s having a visual experience, this kind of pattern is pretty intuitive. But to a person navigating by listening, it’s more intuitive if they can take action by tapping a specific button instead of a non-described action. To solve this problem, we displayed extra UI components for some screens only when the screen reader is turned on.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5NxHzQuhZyKbLEuNgVeapT","type":"Entry","createdAt":"2024-06-19T00:11:01.543Z","updatedAt":"2024-06-19T00:11:01.543Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - 7 best practices for... > Magellan Rx App Accessibility...","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"6eRwT7rixUoHGv0Xrpko97","type":"Asset","createdAt":"2024-06-17T21:30:04.392Z","updatedAt":"2024-06-19T00:10:59.204Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":6,"locale":"en-US"},"fields":{"title":"article-7-best-practices-for","description":"accessible design using descriptive actions for screen readers in the Magellan Rx app","file":{"url":"//images.ctfassets.net/efnbmai9c55m/6eRwT7rixUoHGv0Xrpko97/321cabd038e587e13fbe9216c6c801a4/magellan-rx-app-accessibility-actions","details":{"size":21249,"image":{"width":750,"height":500}},"fileName":"magellan-rx-app-accessibility-actions","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"For those with an active screen reader (right), we display a close button (X) in the bottom component so that the user can choose to close it — instead of tapping outside the component area, which could not easily be explained by a screen reader.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"7. Make accessibility part of your app’s lifecycle","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Last but not least, it’s important to remember that every app needs to be maintained and improved over its lifecycle if you hope to ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:0:content:3:data:target:fields:content:content:0:content:1:data:target:fields:content:content:6:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"transform your idea into a truly successful app","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". Delivering an accessible app doesn’t end when you publish the app. With each new release, you must continue to have a mindset that focuses on accessibility. Fortunately, when accessibility principles are part of an app’s design foundation and design system, maintaining that accessibility over the app’s lifecycle becomes much easier.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To make an accessible app, you may have a bigger design effort in the beginning. However, defining an accessible app from the start makes it easier to create and maintain a lovable app experience for everyone.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This covers some of the best practices for designing accessible apps. To learn more tips and best practices for your whole product team, download our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:1:content:1:data:target:fields:content:content:3:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"free app accessibility checklist","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Want to build a lovable and accessible app for everyone?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been creating lovable apps for companies of all sizes since ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:1:fields:relatedPosts:1:fields:content:content:12:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"the dawn of the App Store","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". Let’s build something awesome together! ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"Contact us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" to get started.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"best practices for accessible app design","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" make it a priority from the very beginning. Accessibility is not just a feature; it’s a mindset. The whole design and development team needs to rally and support it right from the start. And to retrofit an app later to be accessible is more expensive and difficult.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So if you could look ahead five years, how would your job look different?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I think we will be doing a lot more XR (extended reality) work. More brands are going to be focusing on creating experiences with wearable devices, virtual reality, and mixed reality. And so a company like ArcTouch will certainly be doing more applications in the XR realm. It’s imperative that the first experiences customers have in XR are inclusive rather than exclusive.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Thanks so much for your time Ben!","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"personal connection to accessibility","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", I want to help people get things right. In this post, I debunk eight of the most common myths about building accessible apps.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our goal is to help product leaders and user experience champions get past some of the misconceptions that creating accessible and inclusive experiences is too difficult or expensive. Because, as our ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/in/fingerman/"},"content":[{"data":{},"marks":[],"value":"co-CEO Adam Fingerman","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" has previously said, embracing an ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessibility-first app development","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" mindset makes great business sense in almost every case.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So let’s bust some of those accessible app development myths.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Myth 1: Disabled users represent a small minority","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reality","nodeType":"text"},{"data":{},"marks":[],"value":": There’s a tendency to think of people with disabilities as a small segment of the population, considering only those who are blind, deaf, or who have severe mobility challenges. Disability is a spectrum that affects many people. In fact, estimates show that ","nodeType":"text"},{"data":{"uri":"https://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.html"},"content":[{"data":{},"marks":[],"value":"nearly 25% of people in the U.S. have some form of disability","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", including age-related disabilities like low vision or those with severe mobility issues. Globally, ","nodeType":"text"},{"data":{"uri":"https://www.who.int/news-room/fact-sheets/detail/disability-and-health"},"content":[{"data":{},"marks":[],"value":"there are 1.3 billion people with disabilities","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", representing the largest under-served minority group in the world. That’s nearly the entire population of China. Not so small after all.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Myth 2: People who benefit from an accessible app experience represent a small percentage of your target market","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reality","nodeType":"text"},{"data":{},"marks":[],"value":": This may be wrong for multiple reasons.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"First, the person buying or downloading your app may be different from the person using it. Parents and caregivers may purchase or download an app on behalf of loved ones with physical, mental, and age-related disabilities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Second, many disabilities, like color blindness or mild dyslexia, aren’t diagnosed and certainly wouldn’t show up in any customer demographic study. So, it’s likely that many users in your target market would benefit from a more accessible app.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Third, consider the ","nodeType":"text"},{"data":{"uri":"https://en.wikipedia.org/wiki/Curb_cut_effect"},"content":[{"data":{},"marks":[],"value":"curb-cut effect","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", named for the ramps cut into sidewalks, initially designed to help people with wheelchair access but also benefited people on bicycles and pushing strollers and delivery people with dollies. Many accessible products across industries appeal to typical users, too. The number of people who benefit from accessibility is far greater than the population of people with significant disabilities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, keep in mind that your app’s users today may have disabilities in the future — and accessibility ensures you can retain your most valuable customers as their needs change.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Myth 3: Investing in accessible apps does not have a good ROI","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reality","nodeType":"text"},{"data":{},"marks":[],"value":": It does require a bit more time and expense to design and develop accessible apps. But, the return on investment typically outweighs the costs. In fact, ","nodeType":"text"},{"data":{"uri":"https://www.forrester.com/report/The-Six-Steps-For-Justifying-Better-UX/RES117708"},"content":[{"data":{},"marks":[],"value":"Forrester found","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that every dollar invested in accessibility and user improvements brought back $100 in return. One big reason: Consumers appreciate brands that prioritize inclusivity — which can increase customer lifetime value (CLV) and attract new ones through word of mouth.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are also hidden costs to NOT building accessible products and features. An accessibility issue found after a product is launched is considerably more expensive to fix than if it were addressed during design. Finally, products that aren’t accessible may be subject to costly lawsuits or other enforcement actions via regulatory bodies and acts, including ","nodeType":"text"},{"data":{"uri":"https://www.ada.gov/"},"content":[{"data":{},"marks":[],"value":"ADA","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://www.section508.gov/"},"content":[{"data":{},"marks":[],"value":"Section 508","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://www.aoda.ca/"},"content":[{"data":{},"marks":[],"value":"AODA","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://www.acainternational.org/about/accessibility/"},"content":[{"data":{},"marks":[],"value":"ACA","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://www.etsi.org/deliver/etsi_en/301500_301599/301549/03.02.01_60/en_301549v030201p.pdf"},"content":[{"data":{},"marks":[],"value":"EN 301 549","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and the ","nodeType":"text"},{"data":{"uri":"https://ec.europa.eu/social/main.jsp?catId=1202&intPageId=5581&langId=en"},"content":[{"data":{},"marks":[],"value":"European Accessibility Act","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Myth 4: Accessible apps are ugly","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reality","nodeType":"text"},{"data":{},"marks":[],"value":": Not at all! Our team has repeatedly shown you can ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"design accessible apps","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" that are also beautiful. We have created lovable and accessible UI designs for clients like ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"McCormick","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0"},"content":[{"data":{},"marks":[],"value":"Common Sense Media","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", and ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:3:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Magellan Rx","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Myth 5: Accessibility is just a fad that will pass","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reality","nodeType":"text"},{"data":{},"marks":[],"value":": The majority of our global population relies on their phones and the apps they use every single day. And that dependency is only going to increase, which makes inclusivity more important than ever. We shouldn’t deny anyone the benefits of a company’s app or website — including those with physical and mental disabilities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Myth 6: Accessible app design and development is covered by WCAG","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reality","nodeType":"text"},{"data":{},"marks":[],"value":": ","nodeType":"text"},{"data":{"uri":"https://www.w3.org/TR/WCAG22/"},"content":[{"data":{},"marks":[],"value":"WCAG","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is an important and widely referenced resource for digital builders. However, its focus is on website design and development. Because the technologies used for websites and apps are so different, WCAG only partially applies. If your company is building accessible apps, it’s best to consult with builders like ArcTouch, who deeply understand app development and accessibility.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Myth 7: My native app will be accessible because accessibility is built into mobile OSes","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reality","nodeType":"text"},{"data":{},"marks":[],"value":": Both iOS and Android have assistive technologies built into the operating systems — but enabling those features doesn’t just happen by default. Developers must leverage the correct APIs to expose your app’s content to those technologies. And while the native features are great, they don’t ensure compliance with all accessibility design and development standards.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Myth 8: It’s impossible to find builders that understand app accessibility","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reality","nodeType":"text"},{"data":{},"marks":[],"value":": Difficult? Yes. Impossible? No. Finding trusted and innovative designers and developers to build apps of any kind can be challenging, but there are good ones — and some of those builders are on the leading edge of understanding digital accessibility. Our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"app accessibility experts","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — who crafted this helpful ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:1:content:1:data:target:fields:content:content:3:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"app accessibility checklist","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — can put your company on the path to delivering useful, delightful, and inclusive products.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"About ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been creating lovable apps for companies of all sizes since the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:1:fields:relatedPosts:1:fields:content:content:12:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"dawn of the App Store","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" more than 15 years ago. ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"Contact us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" to learn more about our accessible product design and development services.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}],"moreRelatedArticlesCta":"See More Insights","relatedWorkTitle":"

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","relatedWork":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:0:content:3:data:target:fields:relatedWork:fields:featuredCards:1"],"imageAttribution":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:0:content:3:data:target:fields:relatedWork:fields:featuredCards:1:fields:imageAttribution","contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"Koko Signs app","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", extending the legacy of Koko, a female western lowland gorilla who became well-known for her mastery of sign language. The free Koko Signs app promotes conservation through communication in an effort to safeguard the future of gorillas and other endangered species.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5O2u0yuy30k4fJcBMTSByQ","type":"Entry","createdAt":"2024-06-19T00:02:55.469Z","updatedAt":"2024-06-19T23:09:57.636Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - Koko Signs: An interview... > Penny Patterson profile","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"3fI9OWeR31kraIt3RktLhT","type":"Asset","createdAt":"2024-06-17T21:10:56.271Z","updatedAt":"2024-06-19T00:02:52.380Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-koko-signs-an-interview","description":"Dr. Penny Patterson profile picture","file":{"url":"//images.ctfassets.net/efnbmai9c55m/3fI9OWeR31kraIt3RktLhT/e9a536f29e614942813b8628e1eff480/penny-patterson-profile","details":{"size":34071,"image":{"width":223,"height":267}},"fileName":"penny-patterson-profile","contentType":"image/png"}}},"caption":"Dr. Penny Patterson"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Dr. Patterson’s profound connection with Koko began in 1972, when Koko was just 1 year old, and evolved into an extraordinary partnership, transcending the boundaries of interspecies communication and lasting, physically, until Koko’s death in 2018. Her team continues to be inspired by Koko to fulfill her legacy of conservation through communication.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’re happy to share a recent conversation we had with Dr. Patterson. Though it’s impossible to summarize the deep impact of her work in a single interview, we touched on the early days with Koko, discussed advancements in technology, and explored the future of The Gorilla Foundation’s important work.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"7onFcKMrKW504HRvrfNKH5","type":"Entry","createdAt":"2024-06-19T00:02:51.654Z","updatedAt":"2024-06-19T00:02:51.654Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"videoPlayer"}},"locale":"en-US"},"fields":{"internalName":"Article - Koko Signs: An interview... > Video","videoUrl":"https://www.youtube.com/embed/FAK7Vd1M-Bg?si=c99uh10CC6S_Siub"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Why is it important to you to bring Koko’s legacy to an app?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We think it is important to share Koko’s legacy with all corners of the globe — from students in the U.S. to children in Africa, who have never heard about Koko and have no idea that gorillas are so much like humans, with the ability to communicate with us in many ways. It is this change of awareness that can save the species. An app allows us to reach them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How did technology impact your work with Koko and promote interspecies communication through the years?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We didn’t have much technology when I started with Dr. Ron Cohn 50 years ago. I would interact with Koko, and Ron would film using whatever cameras we could afford. When these ","nodeType":"text"},{"data":{"uri":"https://www.koko.org/kids4koko/sign-like-koko/videos-meet-koko/"},"content":[{"data":{},"marks":[],"value":"videos","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" were shared with the public, Koko’s popularity grew very quickly.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Do you foresee any new technology that could further enhance interspecies communication — between humans and gorillas?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We think new technology can be used in many ways to help gorillas and to enhance interspecies communication. For example, putting the Koko Signs app in the hands of many opens the door for anyone to practice interspecies communication. And the more we can understand different species, the greater the likelihood we will save them. Sign language can also be an important skill for other reasons, for example as a bridge between the hearing and deaf communities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Do you see any potential for AI to play a role in gorilla communication or the analysis of gorilla behavior?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"AI could potentially help us translate gorilla natural gestures — both in captivity and in the wild. These gestures could then be compared among all the great apes to create a dictionary of gestures. A ","nodeType":"text"},{"data":{"uri":"https://news.st-andrews.ac.uk/archive/humans-can-recognise-and-understand-chimpanzee-and-bonobo-gestures/"},"content":[{"data":{},"marks":[],"value":"study from St. Andrews University","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" showed that humans were able to correctly translate gestures of free-living chimpanzees and bonobos over half the time. It seems that there may be a shared gesture vocabulary across all great ape species, including humans, which AI could help us discover.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How can your work with Koko and other gorillas help expand conservation efforts for other endangered species?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Koko, by her nature, makes people care. She, along with her gorilla companions Michael and Ndume, dramatically increased interspecies empathy. To save another species, you need to care about them — I think it was Jane Goodall who said that first. And one of the quickest ways to care about another species is to communicate with them. The fact that Koko has shown us so much intelligence and emotional awareness opens the door to considering that other species may have many of these same qualities. We just don’t know, but Koko motivates us to find out. And hopefully, she will inspire others to have more respect for other species — especially those that are endangered.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What’s most exciting about The Gorilla Foundation’s upcoming work?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"First is the launch of the Koko Signs app — and using it as the basis for new conservation education materials in both the US and Africa. Second, we’ll be sharing our design of the first gorilla sanctuary outside of Africa — one that is gorilla-centric and uses technology to replace in-person visits by strangers. It represents an evolution beyond zoos. The Koko Signs app could become a portal to such a sanctuary.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What legacy do you hope to leave through your work?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Koko was once asked: “What is the most important thing?” Her response (in sign language) was “Love!” I’d like young people to learn from my experience that caring for and communicating with another species is more than just an enviable career path — it is a necessary one if we care about making the future sustainable for endangered species. Koko’s most frequent message to the world was “love” (she signed “Koko-Love” often); and she inspired me to make it my message to the world as well.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"On behalf of ArcTouch, thank you for your time! You are an inspiration to us and so many people.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Try the Koko Signs app today","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Koko Signs app is available for ","nodeType":"text"},{"data":{"uri":"http://koko.org/app/ios"},"content":[{"data":{},"marks":[],"value":"iOS","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"http://koko.org/app/android"},"content":[{"data":{},"marks":[],"value":"Android","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". To learn more about Koko and to support the Gorilla Foundation’s important work, visit ","nodeType":"text"},{"data":{"uri":"http://www.koko.org/"},"content":[{"data":{},"marks":[],"value":"Koko.org","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn more about ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"creating lovable apps","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" for companies of all sizes since the dawn of the App Store. 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Intelligence (AI) can help developers create unique user experiences by analyzing and predicting outcomes from large data sources. However, for many developers, learning the basic data science skills needed to apply AI and machine learning to custom applications is challenging. Fortunately, Microsoft offers ","nodeType":"text"},{"data":{"uri":"https://azure.microsoft.com/en-us/services/cognitive-services/"},"content":[{"data":{},"marks":[],"value":"Azure Cognitive Services","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". It provides ready-made AI services to build intelligent apps. 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Each label represents a classification. Azure Custom Vision makes it easy for developers to create a custom image classification model and train the AI to use it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are a few ways that image classification could be used in mobile apps:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Manufacturing","nodeType":"text"},{"data":{},"marks":[],"value":". A quality control inspector could take pictures of manufactured parts to see if they are defective.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Education","nodeType":"text"},{"data":{},"marks":[],"value":". Zoo visitors could learn more about animals, using images they take via a mobile app.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Medicine","nodeType":"text"},{"data":{},"marks":[],"value":". Machine learning solutions could help doctors evaluate images from X-rays, identifying abnormalities as they differ from other similar images.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"One example: The ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Flavor Maker app","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", which ArcTouch built with McCormick, uses image classification to help customers create a digital spice rack as they scan bottles with their phones.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step-by-step: How to use Azure Custom Vision","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s build a project using Azure Custom Vision and .NET MAUI. In this example, we’ll create an app for a zoo that provides information about the animals as visitors take pictures of them. The first part covers how to create and train a new Custom Vision model, and the second part integrates this model into a .NET MAUI app via the API.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Create a new Azure Custom Vision project","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Azure Custom Vision makes it easy to create and train machine learning models. First, navigate to the ","nodeType":"text"},{"data":{"uri":"https://www.customvision.ai/"},"content":[{"data":{},"marks":[],"value":"Custom Vision portal","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and sign in. If you don’t have an Azure subscription, create a free account before you begin.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To use the Custom Vision Service, we need to create both Training and Prediction resources, which could be done inside the ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Create new project","nodeType":"text"},{"data":{},"marks":[],"value":" dialog box.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Enter a name and a description for the project. Then select a Resource Group or create a new one. Choose ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Multiclass","nodeType":"text"},{"data":{},"marks":[],"value":" for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Classification Types","nodeType":"text"},{"data":{},"marks":[],"value":", so we will have one tag per image.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Select a domain. Each domain optimizes the model for specific types of images, as follows:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"General: Classifier optimized for different areas of knowledge, for generic use.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Food: Classifier optimized for images that represent food, similar to restaurant menus.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Landmarks: Classifier optimized to identify landmarks in landscapes and cities, such as the Statue of Liberty in New York.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Retail: Classifier optimized for retail images from shopping catalogs. It helps in predicting images that represent products.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, select ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Create project","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Add images to the Custom Vision project","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"For this example, we will use images of big cats, like lions, tigers, and jaguars. We’ll upload and tag images to help train the classifier. To train your model effectively, use images with visual variety. Note that the Custom Vision API supports images up to 4 MB.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Select the ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Add images","nodeType":"text"},{"data":{},"marks":[],"value":" button.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Next, upload the images by groups. For example, upload all lions and in the ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"My Tags","nodeType":"text"},{"data":{},"marks":[],"value":" label add the tag “lion” to apply to this entire group. Repeat this process again for the tigers and again for the jaguars. This helps the model understand what each type of big cat looks like.If you make a mistake, you can go through and change the tags for individual images. You can also use negative tags to filter content not related to any other tags, such as other animals like cats, foxes, birds, etc.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Select ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Done","nodeType":"text"},{"data":{},"marks":[],"value":" to complete. To upload another set of images, repeat the steps above.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Train your Custom Vision ML model","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Choose ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Train","nodeType":"text"},{"data":{},"marks":[],"value":" to review all the images uploaded to create a model that identifies the visual qualities of each tag. This process should take a few minutes. Information about the training process is displayed in the ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Performance","nodeType":"text"},{"data":{},"marks":[],"value":" tab. You can keep uploading images and re-train the model to create different iterations.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Once the training is complete, the model’s performance is estimated and displayed. The Custom Vision service uses the images uploaded for training to calculate precision and recall metrics.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Precision","nodeType":"text"},{"data":{},"marks":[],"value":": Indicates how likely the model is to correctly predict a new image.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Recall","nodeType":"text"},{"data":{},"marks":[],"value":": Indicates the model’s recall ability to correctly classify the images.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"We can test the model using ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Quick Test","nodeType":"text"},{"data":{},"marks":[],"value":" to submit an image or URL. In this example, you can see that the model correctly identifies a jaguar with over 99% probability.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Publish the model to the Custom Vision API","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now we publish the AI model so the .NET MAUI app can access it via the Custom Vision API. Click ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Publish","nodeType":"text"},{"data":{},"marks":[],"value":" on the ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Performance","nodeType":"text"},{"data":{},"marks":[],"value":" tab, enter a name for this model iteration, and choose the Prediction resource we created earlier.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can also export the model for offline use in your application. It’s possible to export the model to CoreML, TensorFlow, or ONNX. These models can be loaded into iOS, Android, or UWP respectively.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Create the .NET MAUI app","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now it’s time to create the .NET MAUI app to use the custom vision model. The following information applies to both .NET MAUI and Xamarin.Forms projects. This is a simple app that allows choosing a picture from the gallery or taking a new photo and sending it to the Custom Vision API for identification.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Add libraries","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Once you’ve created a new project, ","nodeType":"text"},{"data":{"uri":"https://www.nuget.org/packages/Microsoft.Azure.CognitiveServices.Vision.CustomVision.Prediction/"},"content":[{"data":{},"marks":[],"value":"install this NuGet package","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to work with Custom Vision.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We need to work with the camera, so also add ","nodeType":"text"},{"data":{"uri":"https://docs.microsoft.com/en-us/dotnet/maui/platform-integration/device-media/picker?tabs=android"},"content":[{"data":{},"marks":[],"value":"Media Picker","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for MAUI or ","nodeType":"text"},{"data":{"uri":"https://github.com/jamesmontemagno/MediaPlugin"},"content":[{"data":{},"marks":[],"value":"Xam Plugin","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for Xamarin.Forms. The implementation is pretty similar for both plugins. You may also want to use some helpful tools from Community Toolkits (","nodeType":"text"},{"data":{"uri":"https://docs.microsoft.com/en-us/xamarin/community-toolkit/"},"content":[{"data":{},"marks":[],"value":"XCT","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and/or ","nodeType":"text"},{"data":{"uri":"https://docs.microsoft.com/en-us/dotnet/communitytoolkit/mvvm/"},"content":[{"data":{},"marks":[],"value":"MVVM","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":").","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Create a static class","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Start by creating a static class ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ApiKeys","nodeType":"text"},{"data":{},"marks":[],"value":". This will have variables for our resources key and endpoint. You can find this information on the Azure portal resources and in Custom Vision project settings. The ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"PublishedName","nodeType":"text"},{"data":{},"marks":[],"value":" is the same name we gave to our model when publishing the iteration.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this small sample, use the MVVM pattern. Add a few controls to ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"MainPage.xaml","nodeType":"text"},{"data":{},"marks":[],"value":" (such as labels, images, and buttons) and make the bindings through ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"MainPageViewModel.cs","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"In the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"MainPageViewModel.cs","nodeType":"text"},{"data":{},"marks":[],"value":" set the commands for ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"PickPhotoCommand","nodeType":"text"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"TakePhotoCommand","nodeType":"text"},{"data":{},"marks":[],"value":", and also update the values for ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"Photo","nodeType":"text"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"OutputLabel","nodeType":"text"},{"data":{},"marks":[],"value":". Use the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ProcessPhotoAsync","nodeType":"text"},{"data":{},"marks":[],"value":" method to get the information from the button click and set the camera plugin correctly. Use the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ClassifyImage","nodeType":"text"},{"data":{},"marks":[],"value":" method to call the Custom Vision API and display the results on the screen — the type of big cat.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"A quick note about the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ResizePhotoStream","nodeType":"text"},{"data":{},"marks":[],"value":" method: It is required for the MAUI sample because the Media Picker plugin does not yet offer any settings to resize the image file. Remember that the Custom Vision Prediction API supports files up to 4 MB.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"The ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ClassifyImage","nodeType":"text"},{"data":{},"marks":[],"value":" is an async method that we’re using to create our endpoint via ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"CustomVisionPredictionClient","nodeType":"text"},{"data":{},"marks":[],"value":" class. Note the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ApiKeys","nodeType":"text"},{"data":{},"marks":[],"value":" static class usage there. We can send photos as a stream to the Custom Vision Service and get the model prediction results, ordering them by highest probability and returning the first one, which will be displayed on the screen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here’s the sample .NET MAUI app working with Azure Custom Vision:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Want to learn more about Azure Custom Vision?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Azure Cognitive Services makes it easy to leverage AI and machine learning in your apps. 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ArcTouch and AKQA helped Liquid Death create a commerce website for their iconic water brand.

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Don’t be scared. It’s just water.

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ArcTouch helped Applebee’s with their website for customers to explore menus and offers.

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Flavor Maker app","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" illustrates this. The primary use case (i.e. “repeat utility”) of the app is to suggest recipes for dishes people can prepare using the McCormick spices they have at home. To do that, the app helps people create a digital replica of their spice rack by scanning their McCormick spices. To create this inventory, the app can scan UPC codes on the back of McCormick spices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We could have stopped right there with that feature (that’s what an MVP approach would have done). But we also allow people to scan spice bottles from the front by using machine learning and image recognition. Why? Because we’re human, not robots. When we look at our spice rack — or we are browsing spices in the store — we look at labels, not barcodes. And McCormick, which was founded in 1889, is known for its iconic red-capped spice bottle — certainly not for barcodes. Scanning the front of the bottle is more natural and delightful. And it reinforces the emotional connection people have with McCormick and how they’ve used the company’s spices to make delicious meals and share cooking experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Repeat-utility and surprise-and-delight features like these can elevate an ordinary app into an experience that’s more extraordinary. And lovable.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"MLP isn’t just about an app launch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"There’s another reason we prefer to use the term minimum lovable product over minimum viable product. To us, it’s more than just a first version. We apply our “lovability” standard throughout an app’s lifecycle.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"No question, getting an MVP to market quickly — and getting market feedback on that product — is important. (We are huge believers in regular ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:16:content:1:data:target:fields:content:content:19:content:1:data:target:fields:relatedArticles:fields:featuredCards:0:fields:content:content:6:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"app user testing","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" before launch to help test just how useful and lovable an app may be.) But we’ve found that a lot of companies become so fixated on MVPs and launch, they’re not fully prepared for managing and improving an app over its lifecycle. We don’t believe you can have a strictly MVP mindset then figure out how to make an app lovable later. You need to build lovability into your app’s product roadmap, including in your version 1.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With our agile development process, our team and clients learn things from the market and users at every step. And within every agile sprint, we consider just how lovable each and every new feature may be — always thinking in terms of each feature’s repeat utility, and considering if it indeed offers a sense of surprise and delight.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, your app should be lean. It should be a steak knife because, as I wrote a few years back, “If your app tries to do too much — like the Swiss Army knife — you risk diluting that app experience and immediately losing customers.” But in fulfilling its very specific purpose, your app needs to be lovable. Because simply being viable isn’t good enough.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need help defining your MLP?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’ve been building lovable apps for Fortune 500 companies and leading brands since the dawn of the App Store. ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"Contact us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" to set up a free phone consultation.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"minimum lovable product","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But how does our AI insight actually land on our wall of stickies?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We humans, of course, curate the sticky creation process, choosing the most important topics to put on our wall and driving our all-important workshop discussions. Our workshop leaders assimilate this AI-generated intel along with our other pre-workshop research, then manually write out the stickies. We’ve also been automating getting these into Figma (the ultimate destination for team collaboration) through this ","nodeType":"text"},{"data":{"uri":"https://www.figma.com/community/plugin/1005240989771352255/create-sticky-from-text"},"content":[{"data":{},"marks":[],"value":"create sticky from text plug-in","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4LgX4KGeQZtKJSn25av8dL","type":"Entry","createdAt":"2024-06-19T00:01:53.363Z","updatedAt":"2024-06-19T00:01:53.363Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - How product managers can... > Figma sticky text plug-in","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"64ONPHRhHPbZ5iqZOpBzX7","type":"Asset","createdAt":"2024-06-17T21:07:40.610Z","updatedAt":"2024-06-19T00:01:51.007Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":7,"locale":"en-US"},"fields":{"title":"article-how-product-managers-can","description":"output from a Figma plug-in that helps app builders easily turn digital text into yellow stickies","file":{"url":"//images.ctfassets.net/efnbmai9c55m/64ONPHRhHPbZ5iqZOpBzX7/ae2a9f32bbbba6ae454e80562c673552/figma-sticky-text-plug-in","details":{"size":53730,"image":{"width":1260,"height":614}},"fileName":"figma-sticky-text-plug-in","contentType":"image/png"}}},"caption":""}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"GPT-4’s responses are a big help in our workshop preparation. And in somewhat of a turnabout, our prompt-based AI research ultimately ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"prompts us humans","nodeType":"text"},{"data":{},"marks":[],"value":" in the room to discuss the details of different topics and land on actions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are also some more intangible benefits of using AI as a research tool for our workshops. Even if a certain GPT-4 output didn’t land on a sticky, we’re more prepared by simply reading the AI analysis. Of course, we know AI’s limitations — but the information is better and more processed than what we’d find via some crude Google searches.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, with AI, we’re a little “smarter.” And we saved time on research by avoiding a few web search rabbit holes — giving our builder brains a little more space to do things that AI can’t.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We can invest that time savings into pre-workshop feature ideation, user journey mapping, and persona sketching. We can do more innovating and problem-solving before the workshop begins. Our AI-injected process frees up our team for more of the high-value work our clients expect from us.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, when we get in the room, we’re undeniably more prepared with AI than without it — more prepared to make that discovery workshop magic that only humans can create.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Follow along","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"To read our series about injecting AI into software development, join our mailing list and follow us on ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/company/arctouch"},"content":[{"data":{},"marks":[],"value":"LinkedIn","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://twitter.com/ArcTouch"},"content":[{"data":{},"marks":[],"value":"X","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"About ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been creating lovable apps for companies of all sizes since the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:1:fields:relatedPosts:1:fields:content:content:12:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"dawn of the App Store","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". 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That’s just a part of my founder’s DNA.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, when we consider potential opportunities — both for ArcTouch and for our clients — I always think first of the business case. Is the market opportunity (and user base) big enough to deliver a return on the investment it will take to meet that opportunity?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For years, accessibility features and experiences were seen as nice to have when it came to app development. Discussions with our clients usually would acknowledge that building accessible apps was the ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"right thing to do","nodeType":"text"},{"data":{},"marks":[],"value":". 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It’s the smart thing to do, for your business and for your users.”"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"There was an unexpected benefit to this approach. By focussing on mobile-first, we actually improved the website design for desktop users, too. The smaller design canvas of mobile devices forced us to be more thoughtful in our UX and UI choices, which led to a more streamlined user experience across all devices, regardless of the screen size.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are some parallels here with accessibility. In a recent ","nodeType":"text"},{"data":{"uri":"https://www.forrester.com/customer-experience/digital-accessibility-webinar/"},"content":[{"data":{},"marks":[],"value":"digital accessibility webcast","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", Forrester Research analyst Gina Bhawalkar referred to the “curb-cut effect” of digital accessibility. She explained, “Although the original motivation for curb cuts was to help war veterans in wheelchairs transition smoothly from street crossings to sidewalks, curb cuts made life better for others, too — like children on tricycles, caregivers pushing strollers, and people temporarily on crutches.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Implementing accessibility features in apps — such as ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/design/human-interface-guidelines/accessibility/overview/text-size-and-weight/"},"content":[{"data":{},"marks":[],"value":"font-scaling","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/design/human-interface-guidelines/accessibility/overview/navigation/"},"content":[{"data":{},"marks":[],"value":"voice annotations","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for screen readers — benefits all app users. While some users depend on accessibility features all the time, other users may indirectly benefit from these features too, at least some of the time. 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They add the aging population and children, those whose senses may be developing or declining, at 700 million. They added the friends and family of aging and those with disabilities, another 2.4 billion people. And finally, everyone else in the world benefits from the curb-cut effect.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, while determining the dollar value of accessibility may be nuanced and difficult, figuring out the total addressable market (TAM) for accessible app users is easy. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"It’s literally everyone","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Put another way, there’s no subsegment of app users to consider when deciding whether to make your app accessible. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"},{"type":"italic"}],"value":"All users","nodeType":"text"},{"data":{},"marks":[],"value":" can benefit from the thoughtful UX and UI choices that go into an ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"},{"type":"italic"}],"value":"accessibility-first","nodeType":"text"},{"data":{},"marks":[],"value":" app development approach.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What accessibility-first app development looks like","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Building truly accessible apps isn’t as simple as supporting the built-in accessibility features in iOS and Android. 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What we never recommend is to put accessibility on the roadmap for later. It’s faster and less money to develop for accessibility in the initial release than it is to add it later.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Accessible-first app development requires a real commitment from all stakeholders on a project. Only then can you deliver a truly lovable — and inclusive — user experience. Our recent work with ","nodeType":"text"},{"data":{"uri":"https://staging.arctouch.com/portfolio/magellan/"},"content":[{"data":{},"marks":[],"value":"Magellan Health","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is a great example of this — everyone on the project agreed from day one to design and build the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"Magellan Rx app","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" to be completely accessible.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How accessibility-first app development fits with DEI","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"There’s another reason building accessible apps is the right thing to do: being consistent with your workplace culture and DEI (diversity, equity, and inclusivity) initiatives. As our own business has matured, ArcTouch’s commitment to having a diverse and inclusive workplace has deepened. We want a workplace where people of all backgrounds can thrive, where kindness matters, and where creativity and ideas flow freely. We are, at our core, a creative agency — and we rely on the wide-ranging ideas from our very diverse team to solve the digital challenges of our clients.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"I believe our company’s focus on DEI also means building more inclusive digital experiences. Accessible apps, by definition, are more inclusive. In fact, user experience pioneers Nielsen Norman group refer to this as an ","nodeType":"text"},{"data":{"uri":"https://www.nngroup.com/articles/inclusive-design/"},"content":[{"data":{},"marks":[],"value":"inclusive design approach","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". And this is more consistent with the values we believe in internally.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Join us: Let’s build more accessible apps and digital experiences","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I truly believe our industry is at a crossroads. Forrester projects ","nodeType":"text"},{"data":{"uri":"https://www.forrester.com/blogs/digital-accessibility-how-10b-in-design-spending-will-soon-be-up-for-grabs-annually/"},"content":[{"data":{},"marks":[],"value":"$$10 billion in design spending","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" will shift to tech vendors and services companies that commit to accessibility. I think they’re right. We’ve reached that tipping point where there really isn’t a good argument for not creating accessible apps. It’s time for our industry to embrace accessibility-first app development.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"At ArcTouch, we might still face discussions with potential clients with the belief that digital accessibility “just comes for free from Apple and Google” or can’t be justified with the budget we have. But, in our view, it’s no longer a nice-to-have. It’s a must-have.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"People who hire us to develop their apps look to us for expertise. And there are a few things that we believe are must-haves in your apps. You need to protect your user’s privacy and secure their personal data. You need to test your app thoroughly throughout the project. And now more than ever, you need to use an accessibility-first approach to app development.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s not just the right thing to do. It’s the smart thing to do, for your business and for your users.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Contact us to learn more about our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessible product design and development services","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"data":{},"marks":[],"value":"building accessible products makes great business sense","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". But sometimes, a personal experience offers extra inspiration. One of the brightest developers I’ve ever met is blind. I worked right next to him for months, marveling at his ability to solve the thorniest technical challenges — despite relying heavily on assistive technologies like screen readers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It inspired me to dig deeper into web accessibility best practices — to help improve my work as a software developer every day. Because, like all of us at ArcTouch, I want the experiences we create to be inclusive to a wide range of users — including those with disabilities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We recently published an ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:1:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessibility checklist for app designers and developers","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", part of an ongoing series of resources we’re creating about digital accessibility. In this post, I’ll focus on web development — and share some of the most common best practices for web accessibility.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"These 12 best practices offer a great starting point for building accessible web experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Use well-structured semantics in your HTML","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Structured and semantic HTML is essential for creating an accessible website. Instead of relying on generic div and span tags, use the appropriate HTML tags for each element. This not only helps to create more organized and readable code, but also ensures that assistive technologies can correctly interpret the content. By using specific tags, you can make your page more understandable for all users, including those who rely on assistive technologies.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Always use alt-text","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many visually impaired users rely on screen readers to navigate the web, and screen readers rely upon alt-text. Other types of assistive technologies — such as braille displays and text-to-speech software — also use alt-text. So, ensure your alt-text is clear (and concise) for your page’s important images and graphics. And if an element is only decorative, it should have an empty alt-attribute.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Be specific with aria-labels","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"When constructing a web page, avoid repeating or using similar calls-to-action, like “Learn More” or “Read More.” It’s important to add specific context to the aria-labels. For example, if a link offers more information about a product, include the product’s name in the aria-label text so a screen reader would say, “Learn more about [product name].” Two great articles about this can be found at ","nodeType":"text"},{"data":{"uri":"https://www.aditus.io/aria/aria-label/"},"content":[{"data":{},"marks":[],"value":"Aditus.io","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://www.a11yiseverything.com/articles/read-more-links/"},"content":[{"data":{},"marks":[],"value":"a11iseverything.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Test your tab order","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ensure your site can be navigated logically and intuitively by those who rely on screen readers, keyboard-only navigation, alternative navigation devices like switches, and more. Go through your page using ","nodeType":"text"},{"data":{"uri":"https://www.csun.edu/universal-design-center/web-accessibility-criteria-tab-order"},"content":[{"data":{},"marks":[],"value":"only the tab key","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on your keyboard. Make sure that interactive elements receive focus in a left-to-right, top-to-bottom sequence. If you find something out of sequence, don’t use ","nodeType":"text"},{"data":{"uri":"https://developer.mozilla.org/en-US/docs/Web/HTML/Global_attributes/tabindex"},"content":[{"data":{},"marks":[],"value":"Tabindex","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" values of 1 or higher to address it; instead, reorder your code. As a general rule, the tab order should follow the order items are presented ","nodeType":"text"},{"data":{"uri":"https://developer.chrome.com/docs/lighthouse/accessibility/logical-tab-order"},"content":[{"data":{},"marks":[],"value":"in the DOM","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". And while you’re testing tab order, it’s also a great time to ensure that your site uses a clearly visible and high-contrast ","nodeType":"text"},{"data":{"uri":"https://www.sarasoueidan.com/blog/focus-indicators/"},"content":[{"data":{},"marks":[],"value":"focus indicator","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Be careful when hiding an image or component","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sometimes, developers hide an element on a page but neglect to properly code the element for assistive technology. For example, I observed a user test where the page included a hidden video, but the assistive technology still read information about the video — causing confusion. As you review each page, carefully consider which elements you think are necessary for assistive technologies and which may be better off hidden. Once you decide which elements to hide, code them appropriately using the ","nodeType":"text"},{"data":{"uri":"https://developer.mozilla.org/en-US/docs/Web/Accessibility/ARIA/Attributes/aria-hidden"},"content":[{"data":{},"marks":[],"value":"aria-hidden attribute","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"6. Take advantage of web accessibility browser extensions","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Several free browser extensions let you know how your site performs regarding accessibility. I use Chrome, so ","nodeType":"text"},{"data":{"uri":"https://chromewebstore.google.com/detail/axe-devtools-web-accessib/lhdoppojpmngadmnindnejefpokejbdd"},"content":[{"data":{},"marks":[],"value":"axe DevTools","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://chromewebstore.google.com/detail/jbbplnpkjmmeebjpijfedlgcdilocofh"},"content":[{"data":{},"marks":[],"value":"Wave Evaluation","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ","nodeType":"text"},{"data":{"uri":"https://chromewebstore.google.com/detail/blipmdconlkpinefehnmjammfjpmpbjk"},"content":[{"data":{},"marks":[],"value":"Lighthouse","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and ","nodeType":"text"},{"data":{"uri":"https://chromewebstore.google.com/detail/pbjjkligggfmakdaogkfomddhfmpjeni"},"content":[{"data":{},"marks":[],"value":"Accessibility Insights for Web","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" help me identify and fix some of the common web accessibility issues.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"7. Leverage the keyboard for accessible site navigation","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using a keyboard to engage with different elements on a website is important for many disabled users — particularly those with visual impairments or motor control disabilities. Ensure your buttons, links, and form elements can be engaged with the tab key, and can be operated using ","nodeType":"text"},{"data":{"uri":"https://webaim.org/techniques/keyboard/"},"content":[{"data":{},"marks":[],"value":"common keyboard shortcuts","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"8. Choose a meaningful focus on each page","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"When new pages load, always make sure to put the focus on a meaningful place — so that assistive technology users are not confused by any weird positions. For example, if a user clicks to sign up for a service, and they are taken to a landing page with a form, jump to the next meaningful text related to the form — and not to the beginning of the page.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"9. Put the focus on form response after submit","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Speaking of forms, when a user submits the form, ensure screen readers are prompted to read any feedback about that form completion before any other content on the page. If a form completion’s success/fail message is in a pop-up window, make sure to put the focus on that specific box. Consider using an ","nodeType":"text"},{"data":{"uri":"https://developer.mozilla.org/en-US/docs/Web/Accessibility/ARIA/ARIA_Live_Regions"},"content":[{"data":{},"marks":[],"value":"aria-live region","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to improve the user experience when there is a dynamic change or update on the page.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"10. Enable reading of checkbox status","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Poorly built forms with unclear checkboxes can confuse those dependent upon screen readers. Make sure your form is coded so that screen readers will indicate the status of each selection as checked or not checked. This may seem repetitive, but hearing the status can be really helpful for visually impaired users.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"11. Use clear, commonly understood wording","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Always be as clear and concise as possible with the copywriting on a page and the alt-text attributes. Where possible, use universally understood phrasing such as “About Us”/”Contact Us” instead of lengthier and creative alternatives. Website visitors are used to looking for these common options — and disabled users depend on them to efficiently navigate the web using assistive technologies.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"12. Focus on progress over perfection for web accessibility","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Accessible web design and development can include a wide range of tools and tactics — so many that it can be overwhelming to get started. Don’t feel like you have to do everything at once. Even small improvements to make your website more accessible will be appreciated. Once you build accessibility into your work, it gets easier over time. Eventually, creating accessible experiences will be a normal part of your work.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need help with website accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessible design and development team","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" helps companies create lovable and inclusive apps, websites, and connected experiences. Need help with your accessible website? 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consultation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related 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Filtrete Android App Ratings after Google Play In-App Review API","file":{"url":"//images.ctfassets.net/efnbmai9c55m/ej38U1sd7vHb3ty9h5ncx/b82c3d2b679e0cbfaeafe02b99de9d18/3m-filtrete-app-android-ratings","details":{"size":52680,"image":{"width":1666,"height":937}},"fileName":"3m-filtrete-app-android-ratings","contentType":"image/png"}}},"featuredCardImage":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:desktopHeroImage","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Like most people, one of the most important criteria I use when choosing an app to install is the app store rating. Both the Apple App Store and the Google Play store provide a 1- to 5-star rating scheme. If an app has high ratings, I’m more likely to give it a try.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In our experience, more users proactively go to the app store to give a rating when something negative happens. Over time, this skews ratings lower and leads to negative review bias.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That’s why we recommend our clients implement in-app review features. This best practice allows app users to provide ratings quickly and easily, without having to leave the app and go to the app store. More importantly, we can choose the right time to prompt the user for a rating — presumably when they have just had a great experience. We call these “lovable moments” (more on these later) and they are key to ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"our philosophy of creating lovable products","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Both Apple and Google now offer in-app rating APIs. Android app developers use the ","nodeType":"text"},{"data":{"uri":"https://developer.android.com/guide/playcore/in-app-review"},"content":[{"data":{},"marks":[],"value":"In-App Review API","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in the Play Core library, and iOS app developers use the ","nodeType":"text"},{"data":{"uri":"https://developer.apple.com/documentation/storekit/skstorereviewcontroller/requesting_app_store_reviews"},"content":[{"data":{},"marks":[],"value":"Store Review controller","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This post provides step-by-step instructions to implement the Google Play In-App Review API for Android apps. We also share how this helped 3M improve its Android app store ratings.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How the Android In-App Review API works","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Android In-App Review API uses native UI elements to prompt users to rate or review an app. Users select their rating, add an optional comment, and tap “Submit.” All of this happens without ever leaving the app.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Android In-App Review example. (","nodeType":"text"},{"data":{"uri":"https://developer.android.com/guide/playcore/in-app-review"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"source: Google","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":")","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How to implement the Android In-App Review API","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are step-by-step instructions to add the Google Play In-App Review API to your Android app. You can implement the API in either Java or Kotlin. The examples below are in Kotlin (preferred by the ArcTouch ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:content:content:1:content:3:data:target:fields:content:content:18:content:3:data:target:fields:content:content:35:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"Android app development team","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":").","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 1: Determine when to ask for an in-app rating","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As I wrote earlier, one of the main advantages of in-app rating APIs is that you can control when to ask for the rating. Like most things, the best time to ask someone for something is when they’re most likely to respond the way you want. When it comes to app ratings, we want 5 stars. Anything less is a miss. The best time to ask for a rating is when they have the most positive feelings about your app and have successfully experienced your app’s primary purpose. If your app is transactional, it’s when they’ve completed a transaction. If your app is content-based, it’s when they’ve viewed content that they enjoyed. These “lovable moments” are times when the emotional connection is high, the user is very engaged, and they can provide meaningful feedback about the app. Every app is different. If you need help identifying the “lovable moments” in your app, please feel free to ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"contact us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are some other in-app ratings best practices we recommend:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Don’t interrupt a user in the middle of a task. Wait until they’ve completed the app’s primary task and reached that lovable moment.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Don’t prompt for ratings too early. Users need time to establish a solid connection to your app before they can provide meaningful feedback.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Don’t do it too frequently. Since users can choose to skip providing a rating, you will want to prompt them again later. But don’t ask again too soon or too often, since it frustrates users and can lead to a poor rating. To protect users, Google added limits to the API that prevents developers from prompting users excessively.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Patience and thoughtful UX design will reward you with positive ratings.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’ve seen plenty of apps developed by other app development companies that violate all these best practices. They prompt for a rating during the very first time you use the app and right in the middle of trying to complete a primary task. All this accomplishes is getting even more poor reviews.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 2: Add the Play Core library","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"To support in-app reviews, your app must include the Play Core library (1.8.0 or higher). Add the library into the dependencies section of your project module, ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"build.gradle","nodeType":"text"},{"data":{},"marks":[],"value":". Make sure to declare the maven repository into the project ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"build.gradle","nodeType":"text"},{"data":{},"marks":[],"value":" repositories section.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 3: Prepare the review request","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Next, create a ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ReviewManager","nodeType":"text"},{"data":{},"marks":[],"value":" instance, which is the app’s interface to start an in-app review flow. This is done through the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ReviewManagerFactory","nodeType":"text"},{"data":{},"marks":[],"value":", which creates ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ReviewManager","nodeType":"text"},{"data":{},"marks":[],"value":" instances. It only requires the application ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"Context","nodeType":"text"},{"data":{},"marks":[],"value":" as a parameter. When the app is ready to request a review, use the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ReviewManager","nodeType":"text"},{"data":{},"marks":[],"value":" instance to create a request task. If successful, it will receive the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ReviewInfo","nodeType":"text"},{"data":{},"marks":[],"value":" necessary to prompt the user:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 4: Request the review","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now, it’s simply a matter of using the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ReviewManager","nodeType":"text"},{"data":{},"marks":[],"value":" to launch the review flow. Pass the parameters for the current ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"Activity","nodeType":"text"},{"data":{},"marks":[],"value":" and the ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"ReviewInfo","nodeType":"text"},{"data":{},"marks":[],"value":" created in the previous step. This will return a ","nodeType":"text"},{"data":{},"marks":[{"type":"code"}],"value":"Task","nodeType":"text"},{"data":{},"marks":[],"value":" to use as an asynchronous listener that receives a result when the flow is complete:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"When the listener is notified, the review flow is complete. This doesn’t always mean that the user submitted a rating or review. The user may have dismissed the in-app rating request, or the In-App Review API can ignore the request if one was requested recently.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Case study: Adding In-App Review to the Filtrete Smart App","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’ve been working with 3M for many years on their Filtrete™ Smart Air Filter products. These innovative HVAC filters have an embedded sensor that continuously monitors the filter life. They communicate via Bluetooth Low Energy (BLE) with the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0"},"content":[{"data":{},"marks":[],"value":"Smart Filtrete app developed by ArcTouch","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", and proactively notify customers when to change their filter and streamline reordering a replacement.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Some Bluetooth connectivity issues on older Android devices resulted in poor reviews just after the app launch. While the issues have long since been resolved, these early ratings weighed down the overall Android app rating to 3.9 (compared to the iOS app rating of 4.8). The opportunity to improve that rating and attract new users was obvious. When Google introduced the Android In-App Review API in 2020, it seemed like the perfect solution – and we immediately recommended it to 3M.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“We watch our ratings and reviews closely, as they are so important to the overall success of an app and are a direct tie to our users’ experiences with our app,” said Kate Samuelson, 3M’s Mobile App Marketing Lead. “With the new In-App Review suggested and implemented by ArcTouch, we love how our ratings immediately improved. And now, we can use the feature to engage even more closely with our users — including getting more feedback at different points of their app use to help us further improve the experience.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"ROI: How In-App Review improved 3M’s Android app ratings","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"After integrating the In-App Review API, we did a one-week phased rollout to ensure everything was working as intended. Then we started to monitor the app ratings closely. In just a few weeks, we began to see the results we expected. Our goal was to improve the Google Play overall rating from 3.9 to 4.5. We exceeded that and reached 4.7 stars in eight weeks.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Before Android in-app review API: 3.8 app rating on Google Play.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"After Android in-app review API: 4.7 app rating on Google Play.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And by having a simpler review process that asked users at just the right time in the experience, 3M saw an increase in the total number of user ratings and reviews. For comparison, the app had about 1,100 ratings on Google Play in the prior two years. Just two months after adding the In-App Review API, there were an additional 800 new ratings, a 70 percent increase.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our rating of Google Play’s In-App Review API","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using the Google Play In-App Review improves the user experience and simplifies the development of collecting in-app ratings. Of course, just using this new API doesn’t guarantee excellent app ratings. You need to deliver a lovable app — that perfect blend of something useful and something that’s delightful to use. After you’ve done that, we highly recommend including the In-App Review API. In fact, we give it five stars.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need to improve your app store ratings?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Do your app store ratings need a boost? 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Since the dawn of the app store, ArcTouch has worked with leading brands like 3M to build lovable apps for connected devices and smart 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technologies that, when it works as it should, you don’t even think about it. You just get the benefit of doing amazing things, like controlling connected products in your home or listening to your favorite music on a wireless speaker — using an app on your phone as a monitor and remote control.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you stop to think about how all this magic works, your thoughts probably go first to the ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"hardware","nodeType":"text"},{"data":{},"marks":[],"value":": How your phone connects to a speaker. Or how the fitness tracker on your wrist sends your BPM to your bike. And you might think about how Bluetooth chips in the different devices communicate with each other.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What many people overlook is that the underlying technology that powers these wireless experiences is software — usually a combination of firmware and apps. In fact, I’d argue that Bluetooth is more a software standard than a hardware one.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That’s why ArcTouch is a member of the ","nodeType":"text"},{"data":{"uri":"https://www.bluetooth.com/"},"content":[{"data":{},"marks":[],"value":"Bluetooth SIG","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", the governing body that defines “the technology building blocks that developers use to create interoperable devices.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ultimately, if you want to build a lovable connected product, you better have some talented software engineers that are well-versed in Bluetooth specifications. Here are five reasons why you need Bluetooth and Bluetooth LE software expertise on your product team:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Hardware and software are the yin and yang of digital experiences","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Internet of Things (IoT) is pretty smart – but it’s not the hardware that makes it intelligent. As we wrote several years ago, the ","nodeType":"text"},{"data":{},"content":[{"data":{},"marks":[],"value":"interaction of things — and how software powers connected products","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — defines today’s digital lifestyle.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Put another way, hardware and software are the yin and yang of our digital experiences. They have been since the dawn of the computer age. You can’t have one without the other. A computer is just a plastic, metal, and glass with silicon guts until you add software. Phones and the many connected products that fill our homes and offices don’t do anything without — you guessed it — software. Apps and firmware bring all our devices to life.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And similarly, software powers Bluetooth. Without software, you’d just have a bunch of silicon.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bluetooth specifications are driven by firmware and APIs","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The reason Bluetooth is a “standard” is that the specifications are defined, updated, and shared with the broader community. Those specifications, managed by the Bluetooth SIG, are largely software-oriented. Members of the organization suggest, build and review all new Bluetooth projects and provide approvals.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, let’s say you’re building a new Bluetooth-enabled hardware device. For it to deliver on its promise, you need to allow other people to connect to it. So you build your firmware conforming to a public specification, in the form of profiles and services that allow friendly devices to connect to your device (e.g., a REST API used between an app and server). The Bluetooth SIG will review your firmware implementation and confirm that it does conform to the associated specification — and does not conflict with or infringe upon any other existing specification.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Any connecting device typically has its own application that allows it to pair with your device. And it needs to have (software) intelligence to know which data to retrieve and how to interpret that data. Meanwhile, a front-end user interface gives people some meaningful reason to make that connection. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Software","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Software overcomes Bluetooth hardware limitations","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"When two hardware devices are connected via Bluetooth, their primary mission is to pass data back and forth. But software applications interpret that data. And software also establishes rules in the event that the wireless connection is interrupted.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, if you have a heart rate monitor, and you leave your phone in another room, what happens to the data that the monitor device is collecting?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The device typically has ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"rules","nodeType":"text"},{"data":{},"marks":[],"value":", via firmware, for how much data it can collect and store. When the two devices are paired, the application on the phone interprets that data — taking raw information and making it valuable and useful.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When a disconnected device reconnects, the software app on the phone collects backlogged data — and then determines how to present the older missed data vs. new data. The application also determines how to communicate error states — including the notification when the two devices are no longer paired. Or, if the monitor can only store one day’s worth of data, the phone app may warn the user when it’s approaching a full day of being disconnected — and that there’s a risk of losing data.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"These hardware limitations are transparent to the user when thoughtfully designed and architected software overcome them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Software extends the Bluetooth specification","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bluetooth is such a powerful standard because it is so widely accepted. However, it’s not a static standard. It evolves as the technology landscape around it changes — and as new uses extend beyond its current definition.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’re building the first-of-its-kind Bluetooth application, there’s no existing specification to adhere to. You’ll be the one defining the standard with the firmware profiles and services — and, potentially, an application for a companion device. This was the case with our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"3M Filtrete project","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". The 3M project had two primary components — an HVAC air filter with a built-in Bluetooth LE sensor, and a companion ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0"},"content":[{"data":{},"marks":[],"value":"3M Filtrete app, designed and developed by ArcTouch","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"No one had ever created a smart air filter before — especially one that used Bluetooth. So, there was no “standard” for this. ArcTouch worked closely with 3M engineers on the filter sensor’s firmware and profile so that the data exchange between the mobile app and the sensor was seamless.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The software — the firmware and mobile app we developed — essentially extended the Bluetooth standard, beyond its previous definition. The Bluetooth SIG then reviewed and approved our use of the technology.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"User experience design supersedes Bluetooth","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Last","nodeType":"text"},{"data":{},"marks":[],"value":", I’ll cover a topic that should come ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"first","nodeType":"text"},{"data":{},"marks":[],"value":" when you think about any future connected Bluetooth product and application: user experience design.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The key to creating any lovable app, Bluetooth or not, is solving a problem and delivering an experience that’s valuable. This, for any project we are involved in, is why we do what we do. And understanding the experience we want to deliver drives all of our technology choices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using Bluetooth, and making sure a solution complies with the Bluetooth standard and specification, is just one of many technology choices designers and developers might make to build a digital product. These technology components, including Bluetooth, are enablers for user experience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, it’s the software that ultimately defines the experience. With the Filtrete smart air filter, consumers never look at or touch the Bluetooth sensor built into the filter. They engage with the app on their phone to learn when it’s time to replace the filter. They use the app to order new filters. And they use the app to monitor the indoor air quality in their home. Software provides the whole product experience for the customer, and helps 3M forge meaningful connections with their customers and the Filtrete brand of products.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Software — firmware that handles the collection of data combined with apps that provide the user interface — delivers the experience. And software-powered lovable experiences ultimately help Bluetooth live up to its promise.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Working on a Bluetooth product or application?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch, a member of the Bluetooth SIG, helps companies ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"develop IoT apps for connected devices","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" and smart products. If you need some guidance or help on a Bluetooth-connected product, we’re happy to offer a free consultation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"CONTACT US","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:1:fields:relatedPosts:1"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}],"moreRelatedArticlesCta":"See More Insights","relatedWorkTitle":"

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Insights from our big brains

ArcTouch helped HP create Printables, a website with thousands of free downloadable craft projects, coloring pages, creative templates, playtime ideas, and more.

The MACH-based website was designed and developed with modern web technologies and a headless CMS.

It's available in over 30 countries and accessible, which makes it easy for everyone to discover, create, and learn with HP.

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Insights from our big brains

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Ready to create lovable accessible products?

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Insights from our big brains

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And mobile apps are right at the top of the priority list.”"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’re so grateful for Joe, and I’m thrilled to share our recent conversation about the state of digital accessibility. A lot has changed since Joe penned this ","nodeType":"text"},{"data":{"uri":"https://mysqltalk.wordpress.com/2011/11/27/challenge-accessibility-know-how-needs-to-go-mainstream-with-developers-now/"},"content":[{"data":{},"marks":[],"value":"blog post that spawned the first GAAD","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in May 2012. Joe, who started his tech career as a web developer, looks back at the origins of GAAD and shares his thoughts on the app economy, the onset of AI, and the industry’s shifting perceptions about accessibility.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What led you to become so passionate about digital accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Well, I’m always thinking about what’s ahead with technology. Back in the early 2000s, I read a few blogs and books from a developer named ","nodeType":"text"},{"data":{"uri":"https://en.wikipedia.org/wiki/Mark_Pilgrim"},"content":[{"data":{},"marks":[],"value":"Mark Pilgrim","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". He’d written, “Dive Into Accessibility.” That was the first time I heard of accessibility. 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I thought, “If I’m on the bleeding edge of tech, and I’ve never heard of this, then the average developer probably hasn’t heard of it either.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"72portM9R6YNuyd25s5hT7","type":"Entry","createdAt":"2024-06-19T00:01:16.941Z","updatedAt":"2024-06-19T00:01:16.941Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"videoPlayer"}},"locale":"en-US"},"fields":{"internalName":"Article - An interview with Joe... > Video","videoUrl":"https://www.youtube.com/embed/izrC4R7SsH4?si=ytiPdIyBUIuIaWFT"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"It just sort of percolated in my mind that we needed to make people more aware of accessibility. I later did some work for American Idol – and at the time, there was a blind contestant, ","nodeType":"text"},{"data":{"uri":"https://en.wikipedia.org/wiki/Scott_MacIntyre"},"content":[{"data":{},"marks":[],"value":"Scott MacIntyre","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". We worked on making the American Idol site more accessible and talked a lot about it on the team.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You’ve also written how your dad was part of your inspiration.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Yes. My dad experienced so much in life — and accumulated so much knowledge through his experiences, his work, and his insatiable curiosity. He survived the concentration camps in World War II, and later served as an advisor to the Israeli minister of economics. And he helped build the diamond industry in Israel. He spoke 11 languages — and was fascinated by the universe and its scientific marvels. He was also intrigued by my technology work, and I loved sharing the latest gizmos and stories about my work with him.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As he aged and started to lose both his eyesight and hearing, he struggled with using the Internet, especially with banking. This was a man who commanded respect when he walked into any room. You could tell this was someone special. Yet he couldn’t do online banking. For him to have to ask for help with banking — that just felt like he was being deprived of a civil right.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, I understand that banks are private entities, but you can’t really survive today without banking. So there’s a public service component to accessibility. That’s ultimately what prompted me to write that blog post proposing that we create a day for digital accessibility awareness.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How has GAAD evolved over its 13 years?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Well, it was pretty viral from the first year. Importantly, my WordPress blog auto-tweeted every post — and my initial blog post caught the attention of ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/in/jennison/"},"content":[{"data":{},"marks":[],"value":"Jennison Asuncion","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", my co-founder who’d been building a community in the accessibility space. Those first few years were about getting people on board — sort of like pushing a train to start. But by the third year, we were running to keep up with the train.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In 2017, Apple invited Stevie Wonder to give a concert on the Apple campus, and they launched a full week of accessibility training at all Apple stores.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Thanks to the leadership of ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/in/jennylf/"},"content":[{"data":{},"marks":[],"value":"Jenny Lay-Flurrie","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", Microsoft has also celebrated in its stores, announced the ","nodeType":"text"},{"data":{"uri":"https://www.xbox.com/en-US/accessories/controllers/xbox-adaptive-controller"},"content":[{"data":{},"marks":[],"value":"Xbox Adaptive Controller","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and made an incredible Super Bowl commercial about it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"1sRXqYYXnuHwtXRbrIJ52v","type":"Entry","createdAt":"2024-06-19T00:01:19.183Z","updatedAt":"2024-06-19T00:01:19.183Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"videoPlayer"}},"locale":"en-US"},"fields":{"internalName":"Article - An interview with Joe... > Video","videoUrl":"https://www.youtube.com/embed/vQYzsiVscNg?si=1HJ2n2hhiNqb0DHS"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Yahoo created events in the first year of GAAD. Amazon, led by ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/in/charlotteriggle/"},"content":[{"data":{},"marks":[],"value":"Charlotte Riggle","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", has turned the day into a month of internal celebrations and training called ","nodeType":"text"},{"data":{"uri":"https://www.aboutamazon.com/news/workplace/raising-awareness-of-accessibility-in-may-and-all-year-round"},"content":[{"data":{},"marks":[],"value":"GAAM","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Another year, Twitter’s ","nodeType":"text"},{"data":{"uri":"https://twitter.com/gerardkcohen"},"content":[{"data":{},"marks":[],"value":"Gerard Cohen","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" enabled the GAAD logo to appear when anyone used the ","nodeType":"text"},{"data":{"uri":"https://twitter.com/hashtag/gaad?src=hashtag_click"},"content":[{"data":{},"marks":[],"value":"#GAAD hashtag","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". We stopped counting when we reached 220 million people! I wish I could call out all the companies who have done something for GAAD, but the list is too long.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now that there’s more awareness of accessibility, has the objective for GAAD changed?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I don’t think we’re done with the awareness. About five years in, I keynoted at a PHP conference, and I said, “Who here has heard about accessibility? Raise your hand.” About half of the audience raised their hands. So developers at least know what it means. But there needs to be more awareness in organizations. And not just awareness that it exists, but an understanding of how big it is in terms of market size.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"WHO estimates that 1.3 billion people live with some form of significant disability. However, those who need accessible digital experiences represent a much larger segment than those with diagnosed disabilities. Then there are the billions of people who have some form of visual impairment — whether it’s needing glasses or other vision issues. And in America, half the population is over 40. The millennials are 43 this year. And once you hit 40, you need to start making your fonts on your phone bigger, need more color contrast, and your needs advance from there. There are those with cognitive disabilities. The pandemic has probably impacted a lot of people. I know young people that have been horribly affected by the schools shutting down. It’s affected them cognitively. So you’re talking about a huge percentage of the population that accessibility impacts.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"I was working with one tech company, and I went through some of the statistics with his team, and I remember he said, “Oh my God. I understood this is the right thing to do, but until you presented that business case with the statistics, I did not understand how foolish we were to ignore this massive population.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"[","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"RELATED:","nodeType":"text"},{"data":{},"marks":[],"value":" Read more about the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"business case for creating accessible apps","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".]","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many conflate those who have a disability and those who would benefit from accessibility. How do you explain the difference?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I’ve had clients who have been reluctant to pay for “accessibility” work or features. But when we explain what those features are — things like screen magnification and font scaling — some of them admit they use those features. People who don’t consider themselves “disabled” often benefit from accessible designs — and if not today, they might later. The ","nodeType":"text"},{"data":{"uri":"https://en.wikipedia.org/wiki/Curb_cut_effect"},"content":[{"data":{},"marks":[],"value":"curb-cut effect","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" definitely applies to the digital realm: accessibility can benefit everyone.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When GAAD started, you mostly focused on web accessibility. Since then, the app economy has exploded.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Yes. We don’t talk about it as web accessibility anymore. We just say digital accessibility. Any digital product needs to be accessible. And mobile apps are right at the top of the priority list. There’s no question.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What’s the biggest surprise that you’ve experienced since starting GAAD?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"There have been so many good surprises. One that comes to mind was when my co-founder Jennison was invited to co-keynote at a GAAD event in Denmark with Sir Tim Berners-Lee, who invented the World Wide Web. I don’t really get jealous — but I’ll admit to being a little envious! Berners-Lee is a hero to me. His vision ultimately gave me and many other developers their careers. That he had even heard of GAAD was amazing to me.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"2rJVSV3o8lANKlCkducmd0","type":"Entry","createdAt":"2024-06-19T00:01:19.936Z","updatedAt":"2024-06-19T19:21:54.291Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - An interview with Joe... > Tim Berners-Lee Denmark GAAD","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"40A1EFEJNtijh55UvrhSEX","type":"Asset","createdAt":"2024-06-17T21:06:10.885Z","updatedAt":"2024-06-19T00:01:17.533Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":9,"locale":"en-US"},"fields":{"title":"article-an-interview-with-joe","description":"Tim Berners-Lee presents at a GAAD event in Denmark in 2017","file":{"url":"//images.ctfassets.net/efnbmai9c55m/40A1EFEJNtijh55UvrhSEX/4ad9365cd62c6090498cf04abc7785ce/tim-berners-lee-denmark-gaad","details":{"size":222181,"image":{"width":680,"height":680}},"fileName":"tim-berners-lee-denmark-gaad","contentType":"image/png"}}},"caption":"Sir Tim-Berners Lee keynotes a GAAD event with Jennison Asuncion in 2017."}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"What’s your hope for GAAD as it continues to evolve, thinking 10 or 20 years from now?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our mission is to change the culture of digital product development — to make accessibility a core value. And I want to model it after how agile methodology changed our culture. Another issue we’d like to change is to simplify the web. In the ’90s, anyone could see the source on a web page, and you could learn how to code by seeing what’s in front of you. Today, it’s really difficult to view the source on a web page.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Even though most sites have the same components, they’re all customized and overly complex with lots of CSS and JavaScript. That complexity makes it more difficult to offer accessible experiences. There’s no reason that today we can’t make this all simpler.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How would you grade the industry’s progress when it comes to digital accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"That’s a tough one. I’d say that we’ve progressed kicking and screaming — but it has progressed. There are accessibility teams within a lot more companies than there used to be. I think getting sued is probably the strongest motivator for many. And the laws related to digital accessibility are getting even more stringent.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Meanwhile, there’s a wonderful organization called ","nodeType":"text"},{"data":{"uri":"https://www.thevaluable500.com/"},"content":[{"data":{},"marks":[],"value":"The Valuable 500","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", which encourages CEOs to pledge to make their organizations accessible. So, we’ve come a long way. We’ve progressed, but it hasn’t been easy. [Note: ArcTouch parent ","nodeType":"text"},{"data":{"uri":"https://www.wpp.com"},"content":[{"data":{},"marks":[],"value":"WPP","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is part of the Valuable 500]","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How would you describe your biggest challenge or frustration today about accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The complexity involved in making something that’s accessible. I’m starting to build a new website for my company — because I haven’t been an active developer for a while. So, I’m getting back into the weeds to see what it takes. And it’s a much bigger pain than it should be.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What is our industry getting right when it comes to accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"More and more CEOs are beginning to see the importance of accessibility and taking action to change the culture internally. We’re not there yet. But a lot of influencers and leaders have started to pay attention to it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How could digital builders improve when it comes to accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"For one, we need to do more accessibility user testing with disabled people. That makes a huge difference — because you can’t really understand if your product is accessible without putting it in front of different types of users.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Also, the way we, as an industry, audit and certify products for accessibility doesn’t align with the world of agile. We are certifying that a digital product is accessible once a year or every couple of years. But many digital products are being updated in two-week sprints.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How will AI impact accessibility?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The accessibility community can help AI researchers build much better models, and the result of those models will be much better assistive technology.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In many respects, AI is tied to accessibility and the disabled community. Because AI is trying to emulate being a human being and our varied abilities. And there’s a spectrum for everything.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Take eyesight as an example. Some people can see a bright room versus a dark room. Some have a little vision or 10% in one eye. The same is true with hearing. It’s all over the map. And if we want artificial intelligence to be right, we need it to understand the variety of human abilities. Only then can it truly augment our abilities. AI researchers who are not engaging with our community today are missing out on creating the best models.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"At ArcTouch, we really appreciate having you as a friend and partner. How could we help champion accessibility further?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ben, you and the team are doing great work. It’s nice to see ArcTouch is 100% committed to ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"digital accessibility","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". I can’t think of anything more you should be doing — except maybe persuading all your clients to build fully accessible apps and websites!","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’re trying! Thanks so much for your time, Joe.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"About ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"ArcTouch has been creating lovable apps for companies of all sizes since the dawn of the App Store. ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"Contact us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" to learn more about our 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The State of Mobile App Accessibility Report

"}},"tabMenu":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"48Tr5DDeBzpx6yRxBkFPU4","type":"Entry","createdAt":"2025-03-11T20:00:54.306Z","updatedAt":"2025-04-02T20:29:16.576Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"tabMenu"}},"locale":"en-US"},"fields":{"internalName":"Tab menu","anchorsLinks":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"29TmcMwHP7d6rl2oz6Tml3","type":"Entry","createdAt":"2025-03-11T18:39:59.471Z","updatedAt":"2025-04-20T01:00:31.035Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":160,"revision":42,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"highlightedCopyAndText"}},"locale":"en-US"},"fields":{"internalName":"SOMAA > Intro","tabLabel":"About","title":"

","highlightedCopy":"

More than 1.3 billion people with significant disabilities rely upon digital services for essential tasks. Many more, including older adults and those with situational limitations, also benefit from technology that makes these services more inclusive.

Building accessible apps and websites is not just the right thing to do; it's a smart business strategy.

","text":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"This report from ArcTouch and ","nodeType":"text"},{"data":{"uri":"https://makeitfable.com/"},"content":[{"data":{},"marks":[],"value":"Fable","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" assesses the accessibility of 50 leading Android and iOS apps across five industries: Food & Delivery, Payments, Fitness, Shopping, and Streaming.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our analysis of app accessibility reveals a concerning reality: The vast majority of apps are failing users with disabilities. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"72% of those who rely on any of the four assistive technologies we tested may have a poor or failing app experience in at least one step of a typical user journey.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"#panel-2RbqZjLfMkS99qZnuUqpZH"},"content":[{"data":{},"marks":[],"value":"Download","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" the report to learn more.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"27MMDP2yBOeVpex2z55jmj","type":"Entry","createdAt":"2025-03-11T19:36:41.302Z","updatedAt":"2025-04-15T13:47:10.721Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":75,"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"accordion"}},"locale":"en-US"},"fields":{"internalName":"SOMAA> Key Findings","tabLabel":"Key Findings","title":"

Key Findings

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","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"A staggering number","nodeType":"text"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Still, I couldn’t fully appreciate what this meant. I knew that building fully ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessible digital experiences","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" all the time was probably the right thing to do. But I also knew that doing so would add time and cost to projects, something our clients wouldn’t like. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Naturally, I adjusted my habits — increasing font sizes and zoom levels in my phone settings. Some of the apps and websites I frequently used handled these changed settings properly, but many became completely unusable. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Eventually, I went to the optometrist and got some new progressive lens glasses to help with my changed vision. I returned my settings to a more typical level. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"For now","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Meanwhile, I also developed tendonitis, or \"tennis elbow,\" in both arms. Everyday tasks like scrolling and tapping on a screen, mousing around a monitor, and typing on a keyboard became painful. I started using voice-to-text solutions and other accessible solutions for navigation. \n\nSometimes, these tools worked ok. But for anyone who has ever been frustrated with Siri, Alexa, or Google Assistant, you know these aren’t perfect. For applications that don’t prioritize accessibility, it only gets worse. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Fortunately, my elbows have recovered through physical therapy. My eyesight? That’s going to continue to decline. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"These journeys led me to a few revelations: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"I, too, had a couple of disabilities. They turned out to be addressable through physical therapy and eyeglasses. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Others aren’t so lucky. Many have permanent disabilities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"More troubling, aging will undoubtedly limit my future ability to thrive in the digital world. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Especially without digital accessibility.","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"An aging population of first-generation smartphone users","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"My age-related physical impairments left me thinking about my demographic and our relationship with technology. When Apple introduced the iPhone in 2007 — which led to the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:1:fields:relatedPosts:1:fields:content:content:12:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"creation of ArcTouch","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" — I was 30 years old. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\nI was among the early adopters of smartphones — and since, nearly everyone in my age group has adopted smartphones. A ","nodeType":"text"},{"data":{"uri":"https://www.pewresearch.org/short-reads/2022/01/13/share-of-those-65-and-older-who-are-tech-users-has-grown-in-the-past-decade/"},"content":[{"data":{},"marks":[],"value":"2021 survey","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" showed that, in the U.S., 95% of those aged 30 to 49 reported owning a smartphone in 2021. That number includes me, though many iPhone and Android early adopters are probably now in the 50-64 demographic. That same survey showed 83% of those aged 50 to 64 owned smartphones.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4hxOA1DwIP9B8gbSVW463M","type":"Entry","createdAt":"2024-07-16T21:57:50.188Z","updatedAt":"2024-07-16T21:57:50.188Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - Why digital accessibility? 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And let’s be real for a minute: We are ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"all","nodeType":"text"},{"data":{},"marks":[],"value":" slowly losing our eyesight, hearing, cognition, and physical abilities.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Digital accessibility matters to everyone. It matters for those who struggle with a range of temporary or permanent disabilities today — because they deserve to have equal access to digital products and experiences. And it matters for our future selves who will eventually fall into the first category. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Myself included","nodeType":"text"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Why I’m proud of accessibility-first development at ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I’m a little embarrassed that I was slow to embrace our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:tags:0"},"content":[{"data":{},"marks":[],"value":"accessibility initiatives","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" at ArcTouch. But through my own journey, I understand now. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our entire company has embraced the concept of accessibility-first app development — and we firmly believe the ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"business case for accessibility is unbeatable","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That doesn’t mean accessibility is easy. As our friend ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0"},"content":[{"data":{},"marks":[],"value":"Joe Devon, founder of Global Accessibility Awareness Day, recently told us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":", building accessible experiences has become more difficult with the proliferation of hardware and software platforms and standards. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Developing software that is genuinely accessible does not mean you simply pass an automated check tool. It isn’t limited to \"we follow best practices,\" — though our team does have an ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:1:content:1:data:target:fields:content:content:3:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"app accessibility checklist","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" that supports our tactical work on projects. To us, it means we’re culturally committed to accessibility, which is foundational to every ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"lovable app","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" and website we create. Our team is dedicated to designing and developing digital products with meaningful conformance to accessibility standards and delivering fully accessible inclusive experiences for everyone. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s not an afterthought; it’s part of ArcTouch’s DNA. And if accessible digital products matter to you and your company, then we’d love to work together to make it so.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Let's make accessibility a cornerstone of digital innovation — today and tomorrow. For you. For me. For everyone.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"About ArcTouch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Since the dawn of the App Store, ArcTouch has been creating lovable apps for companies of all sizes. ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target"},"content":[{"data":{},"marks":[],"value":"Contact us","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":" to learn more about our ","nodeType":"text"},{"data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target"},"content":[{"data":{},"marks":[],"value":"accessible product design and development services","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2","$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:relatedPosts:0:fields:content:content:34:content:1:data:target:fields:content:content:11:content:1:data:target:fields:relatedArticles:0:fields:relatedPosts:1:fields:content:content:0:content:1:data:target:fields:relatedArticles:2:fields:content:content:1:content:1:data:target:fields:content:content:34:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:1:content:1:data:target"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}},"content":[{"nodeType":"text","value":"aging technology users","marks":[],"data":{}}]},{"nodeType":"text","value":", benefit from accessible design. Yet, as our report found, digital accessibility is often an afterthought. Inaccessible apps exclude users, damage brand reputation, and limit market reach. Furthermore, the legal landscape is evolving rapidly, with regulations like the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://commission.europa.eu/strategy-and-policy/policies/justice-and-fundamental-rights/disability/union-equality-strategy-rights-persons-disabilities-2021-2030/european-accessibility-act_en"},"content":[{"nodeType":"text","value":"European Accessibility Act","marks":[],"data":{}}]},{"nodeType":"text","value":" (EAA) holding businesses accountable.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To conduct this study, we analyzed 50 popular iOS and Android apps across five key industries: Food & Delivery, Payments, Fitness, Shopping, and Streaming Media. Our UX and accessibility experts manually evaluated each app, focusing on key attributes that enable assistive technologies like screen readers and voice navigation. We also partnered with ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://makeitfable.com"},"content":[{"nodeType":"text","value":"Fable","marks":[],"data":{}}]},{"nodeType":"text","value":" to conduct user testing and illustrate the real-world impact of accessibility shortcomings.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Findings: Two standouts and a lot of broken user journeys","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This report, designed for brand and product leaders, offers a view of the current state of mobile app accessibility and actionable recommendations to improve inclusivity across apps. Our overall findings include:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The average score","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" of apps across industries was ","marks":[],"data":{}},{"nodeType":"text","value":"Fair","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". Only two of the 50 apps tested achieved ","marks":[],"data":{}},{"nodeType":"text","value":"Great","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" accessibility, while nine received ","marks":[],"data":{}},{"nodeType":"text","value":"Failing","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" grades.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"72% of user journeys included accessibility barriers","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" (","marks":[],"data":{}},{"nodeType":"text","value":"Poor","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" or ","marks":[],"data":{}},{"nodeType":"text","value":"Failing","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" experiences), highlighting the fragmented approach many developers take by focusing on individual screens rather than the entire user experience. In many cases, these broken experiences make it impossible for users with disabilities to complete tasks that are fundamental to the app's purpose.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Landscape support is almost non-existent","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", creating significant barriers for users with limited mobility who may use devices in fixed positions and for those with low vision who often rely on this feature to improve readability with enlarged text.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The Shopping industry","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", which arguably can benefit the most by offering accessible experiences — increased sales — performed the worst among the industries we studied.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"5jaolhwyImMtLV5Jtq5uCK","type":"Entry","createdAt":"2025-04-15T17:29:13.742Z","updatedAt":"2025-04-15T17:29:13.742Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageWithCaption"}},"locale":"en-US"},"fields":{"internalName":"Article - The State of Mobile... > Image 1","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"efnbmai9c55m"}},"id":"4fPtbov8z837dYVzYAbQ3E","type":"Asset","createdAt":"2025-04-15T17:29:07.518Z","updatedAt":"2025-04-15T17:29:07.518Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en-US"},"fields":{"title":"somaa-accessibility-score-chart","description":"Scatterplot chart showing the scores of 50 apps by industry. The cross-industry accessibility score was 53, with 3.9% of apps rated Great, 19.2% Good, 30.7% Fair, 28.8% Poor, and 17.3% Failing. Accessible data table is linked following the graph.","file":{"url":"//images.ctfassets.net/efnbmai9c55m/4fPtbov8z837dYVzYAbQ3E/605a49697768aa1f336075b90d5e6242/somaa-accessibility-score-chart.webp","details":{"size":35920,"image":{"width":1878,"height":560}},"fileName":"somaa-accessibility-score-chart.webp","contentType":"image/webp"}}}}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://arctouch-benogilvie.github.io/somaa-data/"},"content":[{"nodeType":"text","value":"View data table","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"The time for accessible apps is now","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Today, apps are a gateway to many essential goods and services. For brand and business leaders, building accessible apps is a smart investment that opens doors to a significant market opportunity. Prioritizing accessibility isn't just about compliance or avoiding lawsuits; it drives customer loyalty and revenue growth. But beyond the business benefits of ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target"},"content":[{"nodeType":"text","value":"accessibility-first app development","marks":[],"data":{}}]},{"nodeType":"text","value":", it's simply the right thing to do. No one should be excluded because of a disability. Creating accessible apps fosters a more equitable and inclusive society. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As ","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":"$5:props:entry:fields:categories:0:fields:featuredArticles:0"},"content":[{"nodeType":"text","value":"Joe Devon","marks":[],"data":{}}]},{"nodeType":"text","value":", co-founder of ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://accessibility.day/"},"content":[{"nodeType":"text","value":"Global Accessibility Awareness Day (GAAD)","marks":[],"data":{}}]},{"nodeType":"text","value":" and an advisor for our report, wrote in the foreword, “Take the lessons from this report. Understand the opportunity — not just to do what’s right, but to do what’s best for your business and brand.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"entry-hyperlink","data":{"target":"$5:props:entry:fields:content:content:0:content:1:data:target"},"content":[{"nodeType":"text","value":"Download","marks":[],"data":{}}]},{"nodeType":"text","value":" the full report today.","marks":[],"data":{}}]}]},"newsletterSignUp":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:newsletterSignUp","relatedPostsTitle":"Related posts","relatedPosts":["$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target","$5:props:entry:fields:categories:0:fields:featuredArticles:0"],"contactUsSection":"$5:props:entry:fields:categories:0:fields:featuredArticles:0:fields:content:content:4:content:1:data:target:fields:relatedWork:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:3:content:1:data:target:fields:components:1:fields:featuredCards:0:fields:relatedArticles:0:fields:content:content:5:content:1:data:target:fields:relatedWork:fields:featuredCards:1:fields:relatedArticles:0:fields:content:content:2:content:3:data:target:fields:relatedArticles:1:fields:categories:0:fields:featuredArticles:0:fields:content:content:0:content:1:data:target:fields:categories:0:fields:featuredArticles:0:fields:content:content:20:content:3:data:target:fields:components:0:fields:form:fields:agreementText:content:0:content:1:data:target:fields:contactUsSection"}}}]