Analytics
How to Use Mobile Analytics to Drive Your App Strategy
Building a successful app is a process. No matter how you go about designing and developing your app, you have …
Analytics
How To Use Descriptive, Predictive and Prescriptive Analytics in Your Mobile App
There’s no point in implementing app analytics and measurement tools if you don’t intend to use the data gathered to …
Analytics
What’s My Mobile App ROI? Five Steps to Making Your App Development Investment a Success
There’s a perception that has survived from the early days of advertising, when executives sipping scotch were certain that half …
Analytics
How to Choose the Best App Analytics Tools for Your Business
The world of mobile app analytics tools is changing fast, and we’re far ahead of where we were even a …
Analytics
Firebase Analytics Heats Up Google’s Improved App Management Tools
When Google proudly announced improvements to its Firebase cloud services platform at the I/O developer conference, the advertising and mobile …