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What you’ll learn

In the second edition of this popular ebook, you’ll learn the step-by-step process for transforming an idea for an app into a delightful experience for your users — and one that drives real value for your business.

In addition to covering mobile apps, we explain how to create successful bots for messaging platforms like Facebook Messenger and Slack, along with compelling experiences for emerging voice platforms like Alexa and Google Home.


During strategy, find the intersection between the user problem you’re solving and the business opportunity. Then, you’ll define your first-generation app’s feature set.


Design is much more than pretty screens. We’ll share the keys and the steps required to build a great user experience.


Engineering is more than just writing code. It’s finding innovatively simple ways to drive value, along with testing for quality at every step of every sprint.


The day your app reaches the app store isn’t the end of the project. Learn the most important factors to optimizing your app and growing your user base.