ArcTouch Book
What you'll learn
In the 2nd edition of this popular book, you’ll learn the step-by-step process for transforming an idea into a lovable app for your customers — one that provides the perfect blend of utility and delight — and drives real value for your business.
In addition to covering apps, we explain how to create compelling experiences for conversational agents, such as chat and voice platforms.
Phase 1 - Strategy
Find the intersection between the user problem you’re solving and the business opportunity. Then, define your app’s primary feature set.
Phase 2 - Design
Design is much more than pretty screens. Learn the steps required to build a great user experience and a lovable product.
Phase 3 - Engineering
Engineering is more than just writing code. It’s finding innovative ways to drive value, along with testing for quality at every step of every sprint.
Phase 4 - Growth
The day your app launches in the app store isn’t the end, but the beginning. Learn how to optimize your app and grow your user base.