ArcTouch Exhibiting At Ad:Tech

Want to talk about your app idea in person? Come meet us in the Big Apple – New York City! We’re exhibiting at ad:tech, the premier conference for advertising, marketing & technology convergence, on November 4th and 5th. Join us in the MobileMix area – the showcase for leading mobile technology companies. We’ll show you some of the custom apps we’ve recently developed for companies, and help you learn how we can bring your app from raw idea to launch in the app stores.

ArcTouch CTO To Share App Development Best Practices

Also, Eric Shapiro, ArcTouch CTO, will be leading a live session about some “best practices” for app development. Eric, a former engineering and product development lead at Apple, Macrovision & Accenture, and founder of Zero G Software & Caustic Graphics, will share information on the current landscape and exciting possibilities of mobile apps. He will offer insight into planning time and costs, and guidence on how to be ultimately successful at expanding your products & services into the mobile app world with killer apps for iPhone, Android, and BlackBerry. The session will end with Q&A.

See the ad:tech New York website for more event details. Register for the Full Conference as our special guest with code: 20EXNY9 and get 20% off the online price.

See you in New York!

Advertising is a great way to create both direct revenue for your mobile application and indirect revenue for complementary products and services in your business.

Direct mobile advertising revenue comes from banner ads embedded in your app and served up from mobile ad networks. When a user of your app taps on one of these ads, you’re paid. Simple. How much can you make? According to AdWhirl, a mobile advertising network, the top 100 free apps in the iTunes store make between $400 – $5000 a day.

Indirect mobile advertising revenue comes from sponsorship and direct response actions included in your app. For example, a food manufacturer could make a free recipe or shopping list app that features specific brands of food and also include coupons that are redeemed in store. Revenue is made indirectly by reinforcing the brand and encouraging purchase.

So, when planning your app, consider whether direct or indirect in-app advertising is right for you. ArcTouch can help you make that decision and we can typically enable advertising in apps in just a single day.