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We create product-based and marketing-based software applications on mobile devices for B2C and B2B companies across diverse industries.
- Product-Based Applications: add a mobile application to your existing portfolio of products or services.
- Marketing-Based Applications: add a mobile experience to your marketing programs to drive brand awareness and engage consumers.
We develop custom applications for the iPhone, BlackBerry, Android and other mobile smartphones that put your brand and products in front of your customers wherever they are and whenever they want them. Mobile apps allow you to engage, interact and transact with your customers – increasing your touch with them. That’s the ArcTouch.
Mobile Products
Mobile applications can enhance your existing products or services and provide you with a key competitive differentiation. Your customers carry their mobile devices with them wherever they go and expect 24×7 access and information. We have experience creating innovative mobile applications for a diverse set of industries and allow them to expand their products without expanding their team.
We wanted an iPhone app but don’t have a mobile software development team AND didn’t want to staff up one.
Mobile Marketing
Mobile applications are the next big thing in marketing programs. Online advertising, print advertising, direct mail, radio, television… they all have the same problem: static messages targeted to broad consumer categories. With mobile marketing and custom applications for iPhones and other smart phones, your marketing becomes dynamic and customer-specific. Mobile apps have high consumer value. They can be fun and useful – delivering valuable and timely information, as well as coupons and direct-response offers. Mobile phones are carried around all the time, and are used more often than reading a magazine, surfing the net, or even watching TV. And, through precise analytics and usage monitoring which can be built into any ArcTouch solution, mobile marketing is marketing you can measure. Extending your brand through a mobile app creates new ways to attract customers, build relationships and increase your marketing programs ROI.
“As mobile technology becomes more sophisticated – with companies such as Apple and BlackBerry upgrading the capabilities in their mobile devices – there will be more opportunities for companies to create applications that are meaningful and useful to customers” – Bob Kraut, VP of Marketing Communications at Pizza Hut